The Product HQ

FEBRUARY 1, 2023

In this article, we outline the differences between a group product manager and a principal product manager, while exploring in detail the responsibilities, salaries, skills, career path trajectory, and certifications for each role. Group Product Manager vs. Principal Product Manager: What Do They Do?

Product Management 52

Product Management Product Manager Certifications User Testing 52

Product Management Unpacked

JANUARY 28, 2019

Today, young women aspiring to launch into Product Management roles have more than fictional heroines to look up to. Women, like Kate Hare, are at the top of the field, shaping the products, brands and experiences that have become staples in our digital repertoires. Stories of success beg the question, “How do I get there?”.

Technical Cofounder 106

Technical Cofounder Product Management Product Manager Certifications 106

The Product Coalition

AUGUST 12, 2020

Using it for branding and storytelling Branding and storytelling might sound like the sole property of the marketing team, but as a Product Manager, storytelling is your best friend. With so many similar products on the market, brand is a huge influence over potential customer buying habits.

User Testing 94

User Testing Research Software Product Research Customer Experience 94

BrainMates

SEPTEMBER 4, 2023

How to Drive Product-Led Growth By KATHRYN SHEPHERD-KING If you’ve been in the product management world for any length of time, you’ll have probably heard about product-led growth. Product-led growth is a go-to-market strategy that relies on using your product as the primary vehicle to acquire, activate, and retain customers.

Data Visualization 52

Data Visualization Onboarding KPIs Customer Experience Customer Feedback 52

The Product Coalition

DECEMBER 11, 2020

Chatter online was cautiously positive, with many projecting a tough fight in a space already dominated by big name brands, but Quibi was armed with many reasons to be optimistic. Some analysts have posited that influencer marketing is much more impactful with Quibi’s target market than Hollywood A-listers.

Reporting Tools 149

Reporting Tools Download Certifications User Testing 149

The Product Coalition

NOVEMBER 25, 2019

You’ll also be meeting people from other disciplines, like Software Development, Product Marketing , Operations, etc. There are certain problems that have already been solved by bigger companies like brand-recognition and Product-Market fit. If you’re a brand new PM it’s useful to work on these sorts of challenges.

Analytic Tools 78

Analytic Tools Weak Development Team Naming Certifications 78

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Intercom, Inc.

DECEMBER 13, 2018

Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. It’s quite a unique go-to-market strategy and quite a unique way of serving our customers. John: Is there something about the products that gets that usage on day one? It’s important to find your niche.

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Feedback Software Data Visualization Customer Experience Certifications 151

Userpilot

JANUARY 14, 2023

A successful customer education program can be woven into your product marketing efforts. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service. Onboarding checklists are a great way to drive customer adoption by ensuring new users discover important product features early on.

Customer Experience 98

Customer Experience Feedback Software Education Customer Feedback 98

The Product Coalition

MAY 5, 2020

Before you spend precious time and resources building something, it’s absolutely key to find your product-market fit. Even if you’re absolutely convinced that your product fills a need, before you build your MVP, Product Discovery will help you to build it the right way.

Product Research 78

Product Research User Testing Onboarding KPIs Research Software 78

The Product Coalition

NOVEMBER 19, 2019

You’ll also be meeting people from other disciplines, like Software Development, Product Marketing , Operations, etc. There are certain problems that have already been solved by bigger companies like brand-recognition and Product-Market fit. If you’re a brand new PM it’s useful to work on these sorts of challenges.

Analytic Tools 60

Analytic Tools Weak Development Team Certifications Naming 60

The Product Coalition

AUGUST 29, 2018

Align everyone in sales, marketing, product, customer success, and professional services. It is not unusual for a marketing and product professional to find herself in this situation, especially since there are multiple people involved in the process and she is trying to quarterback it and orchestrating a smooth launch.

Customer Experience 69

Customer Experience Certifications Product launches Demo 69

The Product Coalition

JUNE 1, 2020

As you work on refining your product, a steady stream of data will help you make decisions based on fact, rather than on instinct. This is especially important for building brand new products, or for Product Managers who are working in a new industry. Are you interested in Product Management?

Data Visualization 78

Data Visualization User Testing Product Management Product Manager 78

Userpilot

MARCH 11, 2022

It is based on responses from 65,000 users and over 220 brands and lets you see how your SaaS compares to your competitors. Openview is a US-based market capital company specializing in product-led growth and supporting SaaS companies during the expansion stage. The Product Folks events. Product Manager HQ blog.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

SEPTEMBER 14, 2022

Their UX designers and product marketers spend time finding and exploiting loops where dark patterns can fit perfectly in the customer journey. Coursera has a free version that allows users to learn without getting certificates. Simple acts like this can turn ordinary customers into loyal brand ambassadors. Conclusion.

Customer Experience 98

Customer Experience User Testing Banking Technical Review 98

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. you won’t have the opportunity to use all the sophisticated features a more mid-market tool has to offer. Slap that shameless product tour there. And these posts are literally not helping anyone. ease of use.

Analytic Tools 106

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 106

Usersnap

NOVEMBER 17, 2022

This platform consists of several “Hubs”, related to domains such as marketing, sales, service, CMS, or operations. Engineers can even earn a HubSpot certification which allows them to use their APIs confidently. You can streamline your data and use the information to build your brand and increase your sales.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Userpilot

JANUARY 19, 2021

Whether you’ve used email marketing before or if you are a complete beginner, your goals and to-dos will be completely different. You can incentivize feature adoption for your most active customers with medals that show they mastered a particular product area. Hubspot has pioneered this approach with its certification program.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

The Product Coalition

OCTOBER 25, 2021

CEOs of Product companies, though they might never have climbed the Product Management corporate ladder before, can be considered Product Leaders for their impact on the Product world. Note: These don’t just apply to vanilla Product Management. Vision and Storytelling In Product, we often talk about the North Star.

Leadership 172

Leadership User Friction Product Research Customer Experience 172

Pragmatic Marketing

FEBRUARY 5, 2019

Big changes have come to Pragmatic Marketing. Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! under the Pragmatic Institute brand. Pragmatic Institute will now offer nine certifications for product and business leaders.

Artificial Inteligence 70

Artificial Inteligence Certifications Data Visualization Healthcare 70

Pragmatic Marketing

FEBRUARY 5, 2019

Ladies and gentlemen, mesdames and messieurs, product leaders and business executives, data scientists of all ages—we give you: Pragmatic Institute! Pragmatic Institute will continue both companies’ goals of providing product leaders, business principals and data scientists with the ability to expand and perfect their skills.

Artificial Inteligence 70

Artificial Inteligence Certifications Data Visualization Healthcare 70

Bain Public

OCTOBER 19, 2021

It’s about setting broad goals for your product and defending your company against current or future competitors. The reality is that your challengers are out there, and many will try to make an identical copy of your product to compete for your TAM (Total Addressable Market). They remain unique in the market and hard to catch.

Feedback Software 52

Feedback Software Roadmap Data Visualization Strategy 52

Under 10 Consulting

MAY 10, 2020

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 52

Reporting Tools Research Software Analytic Tools Data Visualization 52

Userpilot

AUGUST 29, 2022

Customer training is the process of educating your customers on successfully using your product and achieving their goals with it. Better brand loyalty and more upsell opportunities are also benefits you’ll enjoy. Some of the best tools on the market for customer training are Userpilot and TalentLMS.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

BrainStation Product Management

AUGUST 7, 2019

With that in mind, here are nine great podcasts that all Product Managers should be listening to. Learn product management skills to boost your career – from home! BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. This is Product Management.

User Testing 40

User Testing Product Research Research Software Product Management 40

BrainStation Product Management

AUGUST 7, 2019

Hosted by designers Rob Hayes and Tom Creighton, Framework is “a podcast about the process of researching, planning, and building that goes into bringing a product to market.”. Product Hunt Radio. Find out more about BrainStation’s Product Management Certification Courses. How I Built This.

User Testing 63

User Testing Research Software Product Research Product Management 63

Under 10 Consulting

MARCH 7, 2019

Common job titles and responsibilities for successful product management and marketing teams. The most successful teams are comprised of three roles: a strategic product manager, one or more technical product owners, and a market-facing product marketing manager. Product Strategy Manager.

Reporting Tools 40

Reporting Tools Research Software Analytic Tools Data Visualization 40

Userpilot

FEBRUARY 27, 2023

You can use survey templates out of the box, customize them to fit your brand and UI, and trigger them contextually using segmentation. Customize the surveys so they are aligned with your brand and match the interface of your app. No code branding is also preferable. Not exactly what you’re looking for? Search no more!

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 27, 2023

You can use survey templates out of the box, customize them to fit your brand and UI, and trigger them contextually using segmentation. Customize the surveys so they are aligned with your brand and match the interface of your app. No-code branding is also preferable. Not exactly what you’re looking for? Search no more!

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

JANUARY 7, 2021

For instance – for us at Userpilot , the user can be anyone from a Product Manager, Product Marketing Manager, UX researcher or designer, to Customer Success Manager or even a SaaS founder. Hubspot has created an entire certification program around the different product in its marketing suite using badges: Source: HubSpot.

Onboarding KPIs 78

Onboarding KPIs Research Software Feedback Software User Testing 78

The Product Coalition

OCTOBER 4, 2019

Many product evangelists now agree that it’s better to ship an innovative product without a few non-vital features, than to wait for absolute perfection and potentially miss your moment in the market. That being said, sacrificing the integrity and quality of your product just to meet a specific deadline can be catastrophic.

User Testing 62

User Testing Product Research Product Management Product Manager 62

Userpilot

FEBRUARY 21, 2023

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. By giving your product managers and marketers no-code tools, you can generate more no-code growth. You can customize the styling (font, color, opacity, etc.)

Analytic Tools 52

Analytic Tools Feedback Software Software Review Data Visualization 52

Userpilot

FEBRUARY 21, 2023

You can use survey templates out of the box, customize them to fit your brand and UI and trigger them contextually using segmentation. In-app help – build a resource center offering self-service support to your users, customize it with your branding, and select from a range of help options to boost user satisfaction (i.e.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

FEBRUARY 21, 2023

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. By giving your product managers and marketers no-code tools, you can generate more no-code growth. Is Apty the right fit for your business? Pros of Userpilot?

Analytic Tools 52

Analytic Tools Feedback Software Software Review Data Visualization 52

Userpilot

JULY 6, 2023

SurveyMonkey is a feedback software that can build multiple types of surveys including employee engagement, Net Promoter Score, customer satisfaction, product testing, and event feedback. We know it’s perfect for customer success and product marketing because we built it for it. Design surveys to match your brand aesthetics.

Data Visualization 98

Data Visualization Embedded Analytics Analytic Tools Feedback Software 98

Business of Software Conference

JANUARY 23, 2020

Rahul has spoken before at Business of Software in USA 2018 about the product-market fit engine and creating something people love to use. It’s an altogether different kind of product development. One group was told they would get a reward – a certificate with a gold seal and a ribbon.

User Testing 97

User Testing Customer Experience Feedback Software Research Software 97

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. Our level of investment in product and innovation sets us apart”. Enjoy this time.

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Feedback Software Customer Communications Reporting Tools Events 118