Intercom, Inc.

JUNE 10, 2020

The truth is that Product Judgment is a complex topic, and in my opinion, one that is very poorly understood by many. I hope this post allows people and teams to safely talk about Product Judgment. How to obtain product judgment. Product Judgment does exist, and it is learned. It is not innate. This is not enough.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

User Testing 145

User Testing Customer Feedback Customer Experience Data Visualization 145

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? The sales team could be a good source of information.

Research Software 95

Research Software Feedback Software Analytic Tools Positioning 95

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. Have you ever considered that good products can’t sell themselves? Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 96

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 96

The Product Coalition

MARCH 29, 2018

I realize not every product person has to navigate sales stakeholders. But if you’re working on a B2B product with a sales force, odds are you know what I mean. I try to help product and sales teams succeed under the mantra “Easy to Sell, Easy to Renew.” Where do your teams agree on low scores?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85

The Product Coalition

JUNE 9, 2023

Everyone knows educating the market is hard to nearly impossible, but people always bring up examples like Facebook or the iPhone whenever I discuss it in my lectures. So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so.

Education 110

Education Marketing Weak Development Team User Testing 110

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 53

Analytic Tools Feedback Software Research Software Customer Communications 53

Intercom, Inc.

NOVEMBER 3, 2022

Scaling a support team is challenging enough as it is. Maybe you’ve just extended support hours and it’s becoming harder to plan shifts for different time zones; maybe you’re spending hours figuring out schedules for the week ahead; maybe the inflow prediction was a bit off and now your team is under or overstaffed.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

DECEMBER 19, 2019

Three metrics of customer experience management Customer experience management: course of action How to develop a customer experience management strategy: the best practices Dividing your customers and conquering their emotions may sound like a sinister plan for world domination, but it isn’t. Can you say the same thing about your company?

Customer Experience 79

Customer Experience User Testing Customer Feedback Weak Development Team 79

Userpilot

MARCH 8, 2022

User behavior analytics helps you flag underperforming features and modify onboarding experiences to improve feature discovery. 51% of users won’t return to a company if they’ve had bad experiences with it. User analytics also provide insights into how users interact with products at every stage of the user journey.

Analytic Tools 93

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 93

Mixpanel

MAY 3, 2019

Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. Developing a mobile product is a daunting task. This Growth process is ongoing and ever-evolving, requiring your team to continuously iterate. Poor Data Integrity.

Weak Development Team 53

Weak Development Team Analytic Tools Agile Strategy 53

Userpilot

FEBRUARY 26, 2023

Customer retention surveys are the lens through which you can see how people are feeling about your brand. With the right survey questions, you can identify opportunities for improvement, fine-tune your product experience and prevent customers from churning. How would you feel if you could no longer use our products?

Product Research 94

Product Research User Testing Feedback Software Customer Experience 94

Userpilot

APRIL 19, 2024

Get ready to empower your decisions with real-world market intelligence. TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies.

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

FEBRUARY 3, 2023

Understanding customers’ unique needs and expectations allow companies to better meet these needs. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Gather insights about your customers from internal teams.

Analytic Tools 93

Analytic Tools User Testing Research Software Feedback Software 93

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. The process grants valuable customer insights companies can leverage.

Data Visualization 80

Data Visualization User Testing Analytic Tools Customer Feedback 80

Usersnap

MARCH 19, 2019

As a product manager or a SaaS company owner, what is your main drive in building new products? Should the Voice of Customer influence product development? Why Voice of Customer Should be Included in Development Process. Let your customers make product development decisions for you!

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

Gainsight

MARCH 19, 2020

Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. Success leaders usually manage more revenue than anyone else at the company. At later stage companies, Success can own more than 80% of the company’s annual revenue. Company size. Title of decision maker.

Weak Development Team 59

Weak Development Team Data Visualization Reporting Tools User Testing 59

The Product Coalition

JANUARY 4, 2021

So what can and cannot work when you want to educate the market? Photo by Oleg Magni from Pexels Educating the market has a bad reputation. Any form of marketing involves educating the market on something. This might sound like a problem, but there are great companies that succeeded in these exact situations.

Education 142

Education Marketing Weak Development Team Advertising 142

Userpilot

JULY 31, 2023

In this article, we discuss Pendo’s use cases, main features, pricing, limitations, and how it can help your product grow. TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. Roadmaps are a new Pendo feature for communicating and sharing product vision.

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Reporting Tools 79

Gainsight

MARCH 9, 2020

Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. Success leaders usually manage more revenue than anyone else at the company. At later stage companies, Success can own more than 80% of the company’s annual revenue. Company size. Title of decision maker.

Weak Development Team 52

Weak Development Team Data Visualization Reporting Tools User Testing 52

Mixpanel

JUNE 10, 2022

First impressions are critical for a successful product. A good product onboarding experience can help achieve product-market fit and drive revenue, while a poor experience can drive customers away. While it may sound trite, knowing your customers is the most important part of a product onboarding experience.

Onboarding KPIs 105

Onboarding KPIs Data Visualization Customer Experience Analytic Tools 105

Mind the Product

MAY 9, 2019

In March last year, my colleague and Mind the Product’s Director of Training, Rosemary King, wrote about how the company departments working alongside a product team could better work together to meet their common goals and to improve working practices. In Marketing, in Product, in Operations… test, learn, test again.

Product Research 148

Product Research User Testing Weak Development Team Embedded Analytics 148

Amplitude

MAY 1, 2017

Out of thousands of different mental models, some apply uniquely well to helping teams building great products. Here is a list of nine mental models to use when thinking about and solving problems for your product. Mental models you need for product development: 1. Product/market fit. Causal loops.

Analytic Tools 111

Analytic Tools Weak Development Team Data Visualization User Testing 111

Pragmatic Marketing

OCTOBER 18, 2019

A Three-Question Process for Product Team Success. How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Listen in as we discuss Lori’s three questions that include: What is my market opportunity?

Weak Development Team 70

Weak Development Team Automotive Feedback Software Research Software 70

Pragmatic Marketing

OCTOBER 18, 2019

A Three-Question Process for Product Team Success. How do managers take what their teams have learned and turn it into something tangible? How do those team members take that knowledge and apply it to their roles? Listen in as we discuss Lori’s three questions that include: What is my market opportunity?

Weak Development Team 70

Weak Development Team Automotive Feedback Software Research Software 70

Userpilot

JANUARY 8, 2021

Before we get into what is considered a good NPS score, we have some good news and some bad news. What Is Considered Good NPS Score, and What Is a Bad NPS Score? Net Promoter Score is the result of a one-question survey asking the users how likely they’d be to recommend your product on a scale from 1 to 10. Table of Contents.

Analytic Tools 67

Analytic Tools Feedback Software Data Visualization Weak Development Team 67

People-First Product Leadership

MARCH 4, 2024

How do you navigate an organization that is limiting the growth of the product org? I feel limited in my growth as there is not upward opportunity as a Senior Product Manager. How would you approach working with new team members in a different country, specifically to grow empathy and connection, due to cultural differences?

User Testing 59

User Testing Feedback Software Technical Review Product Research 59

ProductPlan

MARCH 3, 2022

Creating happy customers and keeping them happy is the entire focus for the product team and the company. This requires customer-centric organizations to prioritize customer delight and value over profits, which is another example of the differences between product-centric vs. customer-centric organizations.

User Testing 86

User Testing Customer Experience User Friction Research Software 86

Mixpanel

JANUARY 12, 2023

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 87

Product Research User Testing Customer Feedback Research Software 87

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. It doesn’t offer any other product growth features Userpilot has. As your team of 4 is trying to make it (and not break it!), Slap that shameless product tour there. Best for large enterprises.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. When implemented effectively, it transforms businesses.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Userpilot is a product growth and user onboarding tool designed to drive user adoption for SaaS companies. User persona example for Userpilot.

Data Visualization 94

Data Visualization Analytic Tools Research Software User Testing 94

Innovatemap

SEPTEMBER 9, 2020

An aged interface tells a story about a company that the company may not intend. The hit to your credibility and brand is hard to recover from. Your product and engineering teams are fighting fires constantly and do not have the bandwidth to think about the future. To expand our target markets?

Customer Experience 52

Customer Experience User Testing Analytic Tools Research Software 52

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52