Nulab

FEBRUARY 10, 2020

Getting backlinks, i.e. the inbound links that lead to your site from other sources. Providing original custom graphics and naming your pictures/images appropriately, including adding a description of an alt tag for the website’s accessibility. Webinars & courses. Social media. Conclusion.

Data Visualization 102

Data Visualization Startups Analytic Tools Reporting Tools 102

Intercom, Inc.

NOVEMBER 7, 2019

At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. Nico: Of course. So of course we use LinkedIn, we use social selling, we use email, we use calls, etc.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

AUGUST 10, 2018

Earlier this year we launched a brand new messenger for business with apps deeply integrated into the experience. It’s called Operator, and it performs tasks like inbound lead qualification and customer routing. These are the four big things that we think are brand new and really useful for you and your business.

Customer Experience 112

Customer Experience User Testing Research Software Reporting Tools 112

Userpilot

FEBRUARY 4, 2022

Much like the name suggests, you won’t be proactively selling SaaS to users in the self-service model. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. The self-service model. Finally, we have the enterprise model.

Feedback Software 94

Feedback Software Research Software Reporting Tools Onboarding KPIs 94

Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. The mission of MadKudu.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

JULY 7, 2022

The customer experience refers to the total impressions someone has about a brand, while customer interaction involves the business and customer communicating simultaneously. Customers comparing your brand with competitors. Loyal customers that can become brand ambassadors. Customer interaction vs. customer experience.

Feedback Software 87

Feedback Software Customer Experience Customer Feedback User Testing 87

Userpilot

MAY 26, 2021

Customer engagement software allows you to create automated engagements across the user journey – on brand, and without coding. Personalization in SaaS is often confused with adding the user’s first name to messages, but what it should really mean is targeting the right user, with the right message, at the right time.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Intercom, Inc.

NOVEMBER 23, 2022

The other half said, “Of course, I would’ve sold.” My parents were like, “What in God’s name are you doing? For folks who don’t know ProfitWell, we went really deep on content marketing and were the first B2B company to do what HubSpot’s calling inbound media.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. You guys just did inbound like in the last couple of weeks.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

Yes, my name is Marcus. So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, we have our inbound conference every year, which was where we launch the majority of we were to do a lot of launches. You guys just did inbound like in the last couple of weeks.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

JULY 12, 2021

Brand24 is a powerful social media listening and analytics platform that tracks your brand mentions across social, news, blogs, videos, forums, podcasts, reviews, and more. Ahrefs offers a brilliant SEO tool named Site Explorer. Ahrefs also claims to have the most active crawler after Google, which of course, is debatable.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

freshtrax

SEPTEMBER 24, 2019

However, our customer base has expanded from mobile-first companies to more traditional, national brands as mobile becomes essential to every company’s marketing strategy. Of course, cultural differences will always be there. A: New leads relied on the usual forms of networking, inbound marketing activities, and events.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. Andrew: Brian Balfour was previously the VP of growth at HubSpot, which invented inbound marketing and a bunch of other important concepts.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

JANUARY 31, 2019

Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. Of course, you got to have emotion, which is why we’re using more adverbs. Then we also look at inbound as a separate function. April Dunford on the symptoms of weak positioning.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Don’t let other websites get your brand traffic. Kevin Indig.

Research Software 64

Research Software User Testing Outbound Marketing 64

Mixpanel

FEBRUARY 23, 2021

Over the course of our conversations, we were pointed to several measurement frameworks for finding product-market fit, with differences depending on the product category, and industry. For SaaS companies, investor and entrepreneur Elad Gil likes when he sees major brands finding and using a product organically.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

MAY 19, 2021

Of course, the more capital the better, but marketers still have to be creative and strategic with what they choose to pursue. Do you want to: raise brand awareness? Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound. SaaS Inbound Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Business of Software Conference

JANUARY 16, 2020

It’s not the same thing as branding. In fact one of my pet peeves is people say ‘What are you going to talk about it today’ and I’ll say ‘positioning’ and they say ‘Oh, like you mean brand positioning?’ There’s branding: These two things are totally separate things’. Name me a couple of features.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108