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Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Don’t worry, we’ve got you.
In the retail industry, customerfeedback is your early warning system, your innovation engine, and your most honest performance review. But this system only works if you take action on the feedback collected. Heres how to take insights from customerfeedback and turn them into results. Level it up!
In this digital-first world, understanding your customers’ experiences is more crucial than ever. To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points.
This post references out latest e-guide, CustomerFeedback is Everywhere: The Ultimate Guide to Omnichannel Feedback Collection . Organizations that rely on a single-channel feedback approach may overlook valuable insights. These missing insights are crucial for understanding customer needs and expectations.
Will these unprecedented times expedite the rise of branded communities? These challenges have pushed organizations to seek digital solutions to remain relevant and connect with their customers online. This year's edition includes: Insight from 21 top community experts. This year's Community Predictions has all the answers!
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customerinsights from customerfeedback. In this post we explore how to effectively incorporate open text analysis into your CX survey strategy to unlock those deeper customerinsights.
Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. Through market research, she discovered her ideal customers weren’t whom she initially expected. This led her to explore whether others faced similar challenges.
Gathering and implementing mobile customerfeedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems. In this post we are talking about all things mobile customerfeedback: . How to gather mobile app feedback .
Speaker: Brittney Gwynn, former Director of Product, Simple Health
You know that you need to look at how different user segments react, but how do you quickly distinguish signal from noise so you can iterate and improve? In this webinar, Brittney will cover: A range of techniques for gathering customerfeedback. How do you figure out what to do next?
With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic userfeedback. Companies that simply shrink their desktop questionnaires to fit smaller screens end up with frustrated users and compromised data.
Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.
As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. The customers themselves are driving this change. What is a customerfeedback solution? What is a customerfeedback solution? Step 1: Identify gaps in customerfeedback and set goals.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Userpilot is a product growth platform that can collect customerfeedback directly within your product.
Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket
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In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. How can financial brands meet these expectations?
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Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers.
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Speaker: Carrie Melissa Jones Founder, Gather Community Consulting
Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. But, brands can avoid this. They can use insights, advice, and qualitative data about community members to build successful, promising communities. Make sure you don’t miss out on this incredibly insightful webinar!
Insights on brand storytelling for product managers. This is a branding and messaging issue. As product professionals, we need to help position our products in ways that make sense for customers and the organization. We have to tell the product and brand story effectively. 2:14] What is brand storytelling?
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low. The user engagement rate is low.
Your customers are already on their phones – meet them where they’re at through in-app feedback collection. This eliminates the amount of steps customers have to take to give you feedback, which further increases the number of people willing to give you that feedback. Examples of in-app feedback collection.
Which product feedback software should you choose for your SaaS? In this round-up, I cover 21 of the best product feedback software solutions. In this round-up, I cover 21 of the best product feedback software solutions. Social listening tools : Software for monitoring online conversations, brand mentions, and trends.
Customer Communities Elevate the Customer Experience. Online communities provide a wealth of benefits for organizations; they impact a variety of customer activities, boost engagement, and provide a range of transformative business services. External Communities Elevate the Customer Experience.
“Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ). What is customer engagement? Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. Our guest is Francesca Cortesi, CPO and consultant for some of Europe’s multi-billion dollar brands and fastest growing businesses.
“Customer experience” is a ubiquitous phrase. But in a world filled with jargon and buzzwords, let’s get down to what really matters: Understanding how customer experience impacts the bottom line. Customer acquisition. Customer acquisition. How do people discover your brand? If a customer says, “I’m a huge fan.
CX for Growth is a webinar series hosted by the Startups team at Intercom, a casual, interview-style monthly session featuring special guests and exploring customer experience topics that help to drive growth in your business. How to bake in a process and culture of customerfeedback. Scalable customerfeedback approaches.
Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.
Instrumentation & RecruitmentSetting the Stage for Effective User Interviews Part 2 (of 5) of the UX Research Playbook series Previously in Part 1 of The UX Research Playbook series, we explored how to set UX research up for success by crafting well-defined research goals within a structured framework.
What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. You can also search all the past episodes (over 400 at this point) to learn insights on any topic. What can a community do for a brand or product? So this episode is about communities.
At the end of the day, many customers feel that providing feedback is simply too cumbersome, too time-consuming, and too difficult. For mobile app customers, providing mobile feedback tends to involve navigating to a difficult-to-find support center or responding to an email buried in their spam inbox.
We all know that retaining customers costs less than acquiring new ones. So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. What is customer retention?
According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not. What is customer satisfaction?
The following content is from our new e-guide, CustomerFeedback in the Digital Era. Organizations of all types, from Fortune 500 brands to government agencies and school districts have all been going through Digital Transformation for decades. In a digital-first landscape how do different teams stay customer-obsessed?
Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Surveys are the only qualitative source of info we really have about our customers—they are invaluable. In 2020, we found there was a 50 percent increase in the number of surveys sent by our customers.
Customers want to be heard. Product feedback is the ideal way to hear from specific customers and understand their needs before they move to one of your competitors. Proactively gathering feedback allows you to quickly identify and solve their pain points. What is product feedback? What is product feedback?
But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! We wanted to know: Are customers happier in the summer? When’s the best time to solicit feedback? Grumpier in the winter? Media/Entertainment.
Theyre facing mounting pressure, internal friction, and a big challenge: turning a well-known brand with a faltering product into a focused, outcome-driven organization. WellNest has a strong foundationbacked by a trusted 20-year-old brand and longstanding relationships with employers, employees, and practitioners.
While Eva Spexard s work doesnt fit into the typical product mold, shes found ways of applying a continuous discovery mindset, including conducting customer interviews , building opportunity solution trees , and making iterative improvements over time. Nope, todays story involves a Head of Operations and People.
In our 2022 Mobile Customer Engagement Benchmark Report , a study of more than 1,000 apps across a billion mobile app installs, we take a close look at apps in the Healthcare category. Expressed customer emotion. To start, Healthcare mobile teams asked more consumers for their feedback in 2021 than in previous years.
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How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
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