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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105
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Unbottling Differences: Exploring Water Bottle Culture in the US & Japan

freshtrax

Many Americans find identity in the water bottles they use and try to aim for a color, style, or brand that matches their style or aesthetic. Some bottle brands even come with stickers like this water bottle by Wondery Outdoors called The Original Parks of the USA Bucket List Bottle. These brands feature minimalist designs.

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Digital Solutions Shape Consumer Behavior in Tourism

The Product Coalition

However, people find it hard to identify how tourists spend on travel and other leisure activities in a savvy-tech world. Innovative emerging technologies in tourism have changed business models, so understanding consumer behavior in tourism is essential. Consumer behavior is not a new concept for research.

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How Using ChatGPT for Product Management is a Valuable Time-Saver

Usersnap

From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. Breaking-edge technology usually feels like something that requires advanced technical knowledge.

ChatGPT 105
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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

The automotive giant entrusted customer data to a blockchain platform, allowing it to monitor the movement of advertising money. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. The data is decentralized: all users of the blockchain have access to the registry.

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The story behind the chirp: Intercom’s notification sound

Intercom, Inc.

The sounds you hear every day have been carefully curated not just to drive you towards a specific action but also to set a certain mood and encapsulate the brand that created them – just think about the Window’s 95 startup sound, a six-second-long chime composed by Brian Eno and one of the most recognizable sounds of all time.

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Product Design Process vs Google Design Sprint

Imaginary Cloud - Design

Developing digital products with a good user experience (UX) is becoming a must, both in B2C and B2B business models. User-centered design is a discipline that focuses on the users and their needs, and many companies worldwide have started to develop their own approaches and methodologies to put this into practice.