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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

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Common Product Vision Board Mistakes

Roman Pichler

It can also result in a large product backlog and high development cost: The greater the number of people who should benefit from your product is, the more diverse their needs are likely to be, and the more features are usually required to address them. Instead, they require tough strategic decision and clear focus. Needs are Features.

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

A purpose we could share with the company’s leadership team, customers, and those working on the product. For product teams, the why and purpose behind the product comes in the form of a meaningful, inspiring, yet achievable north star. 74% of consumers expect brands to take a stand on important issues. A purpose we believed in.

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Outcomes Over Outputs: Saeed Khan Clears up Misconceptions About The Maxim

The Product Coalition

These slogans are examples of hyperbole designed to boost the brand power of product businesses. Define outcomes in the terms of goals and/or objectives and/or key results, so product teams can clearly understand where to put their focus when they build specific features [outputs].” “To ⚫ Outputs have your name on them for all to see.

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3 Ways To Educate the Market That Actually Work

The Product Coalition

Photo by Oleg Magni from Pexels Educating the market has a bad reputation, and rightfully so. Even if you are advertising in order to build your brand (think Coca-Cola or Nike), you are educating the market on the kind of company you are (or the kind you want to be, but that’s for a different post).

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

Scaling a support team is challenging enough as it is. Maybe you’ve just extended support hours and it’s becoming harder to plan shifts for different time zones; maybe you’re spending hours figuring out schedules for the week ahead; maybe the inflow prediction was a bit off and now your team is under or overstaffed.

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Strategize for Success: Elevate Your Organization's Strategy and Goals

People-First Product Leadership

Throughout the post, I provide practical tips and steps for developing these strategic elements, setting the foundation for further strategic planning. Identify their strengths, weaknesses, opportunities and threats (SWOT). Use this insight to differentiate your organization from others in the space. These are your key results.