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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. For startups and product owners, the stakes are high, and the path is treacherous.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. What are your key Startup Metrics ? How will you differentiate from these? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning?

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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality. A few points to consider: 91% of consumers are likely to switch to a brand or product that supports a good cause, given a similar price and quality.

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The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision. This is the new look and feel that we wound up with How did we get there?

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The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

Over the past year, the design, brand, and engineering teams at Mixpanel have been working hard on a complete overhaul of how the world experiences us: our website. Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision. This is the new look and feel that we wound up with How did we get there?