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5 Costly Branding Mistakes

UX Planet

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. For startups and product owners, the stakes are high, and the path is treacherous.

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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An Organic Farm Startup Onboarding Strategy

The Product Coalition

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. What are those 8 dimensions for startup onboarding strategy? These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch.

Startups 134
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Why do so many Japanese brands have letter-based logos?

freshtrax

Rather, several prominent foreign brands are redesigning their logos to make them more symbolic or iconic. Or, conversely, in many cases, startups such as Twitter and Slack are becoming more recognizable with just an icon rather than a full-scale logo that includes a company name. Brand Logo Trends by Country [US, Japan, China].

Branding 124
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Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. As a result, you end up competing with some of the most famous brands in the industry as a result.

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53 Questions Developers Should Ask Innovators

TechEmpower - Product Management

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. What are your key Startup Metrics ? Where do you stand on your brand? Do you have a name, a logo, and have you thought about brand positioning? What are some examples of similar brands?

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Need Help With Branding? ZeBrand Has You Covered

freshtrax

Starting a new business can be an exciting new venture, but many times startups tend to overlook one of the most foundational steps for success : branding. Branding plays a crucial role in establishing your company’s identity and ensuring consistent messaging, which is especially important when introducing a new company to the world.