Branding Differentiation Technical Review Testing 
TechEmpower - Product Management
JULY 24, 2023
At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. After all, that’s what tech innovation is all about. How will you differentiate from these? Do you have a custom algorithm or other technology? Where do you stand on your brand?
Roman Pichler
MARCH 14, 2023
The business benefits, finally, might be to create a new revenue stream, diversify the business, or develop the company brand. But to increase the chances that it will result in a successful product—a product that is desirable, feasible, viable, and ethical product —you should test your plan. Instead, it is changeable and dynamic.
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Intercom, Inc.
FEBRUARY 9, 2021
According to a Microsoft Global State of Customer Service report , 90% of respondents said that customer service is an important factor in their choice of, and loyalty to, a brand. Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. And if their support expectations aren’t met?
Andrew Chen
FEBRUARY 6, 2024
99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Hmm… If you find yourself at this moment, then you are already in a bad place.
Mironov Consulting
NOVEMBER 15, 2023
For the last 6 months, many of my discussions with product leaders have been about how to apply good product fundamentals to AI – when so much of the broader conversation is shallow or technically suspect or reduces everything to generative apps. Copilot , for one, seems to pass the value test for senior developers.)
Product Innovation Educators
JULY 4, 2022
The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. Wyze’s tagline is to make great technology accessible.
Roman Pichler
OCTOBER 2, 2018
Whenever you create a brand-new product or make bigger changes to an existing one, you will benefit from creating and validating a new product strategy. If you are not sure which time box is right for you, then start with one month and hold weekly review meetings where you assess the progress and decide if and how to continue.
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