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Customer Success & Marketing Success

Gainsight

When you think of customer success and marketing, you may be thinking that those two areas of the business—and their related strategies—aren’t very related. In fact, by making customer success an enterprise-wide priority, the entire company benefits—along with your customers, of course! Overall customer health.

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The Top Mobile In-app Feedback Tools of 2020

Alchemer Mobile

Apptimize, An Airship Company, helps brands rapidly iterate to make amazing user experiences across all their digital channels through A/B Testing and Feature Release Management with a mobile-first lens. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions.

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2018 essay collection on growth metrics, marketplaces, viral growth in the enterprise, and more (PDF included)

Andrew Chen

Download a PDF with 2018 essays. It goes over historical precedents for give/get referrals, content marketing, and trying to bootstrap two-sided marketplaces. How startups die from their addiction to paid marketing. One of my big lessons from Uber is that the supply side of the market is critical for any startup.

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What is Mobile Product Management?

Alchemer Mobile

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. The worlds of marketing and product are colliding in new ways as customer experience takes center stage. DOWNLOAD: 12 Product Management Myths. So, why the growth?

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485: How product managers can navigate “Big-Bet” transformations – with John Rossman

Product Innovation Educators

Big Bets typically happen at the enterprise level but can happen at the team or product level. They get called lots of things like market repositioning, merger integration, digital transformation, AI strategy, etc. It took them from an irrelevant fourth-position carrier to a brand and innovator in a very commoditized business.

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435: Hershey’s award-winning approach to innovation – with Charlie Chappell and Greg Coticchia

Product Innovation Educators

Everything for us starts with strategy—both innovation strategy and corporate and total enterprise strategy. In the application, we shared our enterprise strategy and specifically the significant role innovation plays in that. Product innovation is a new product that goes to market, is sold to consumers, and drives revenue growth.

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How to Build a Conversion Path: Step-by-Step Process

Userpilot

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, that’s when they download the ebook or start the free trial. Their needs, wants , and pain points. Company details (e.g. Jobs-to-be-done (e.g.