Alchemer Mobile

FEBRUARY 10, 2022

While it’s critical to perfect these fundamentals, we want to spend time diving into some of the more advanced mobile app marketing strategies to improve ASO. Drive downloads. Advanced mobile app marketing strategies to improve ASO. We know this as mobile app marketing 101. App store optimization goals. ASO essentials.

Feedback Software 246

Feedback Software User Testing Strategy Marketing 246

The Accidental Product Manager

FEBRUARY 26, 2024

The goal is to sell more cars, perhaps software is the key Image Credit: rakyan ‘boyan’ tantular Product managers know that if we want to sell more of their product, we need to find ways to make the product more appealing to our customers. These days, that can be very difficult to do.

Product Management 73

Product Management Product Manager Artificial Inteligence Software Engineering 73

Alchemer Mobile

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates. Download the guide today ! DOWNLOAD THE GUIDE TO ACCESS VOC TEMPLATES AND LEARN HOW TO CREATE YOUR OWN VOC PROGRAM. What you’ll learn. What is VoC. How companies use VoC data

Data Visualization 241

Data Visualization Customer Experience Customer Feedback Download 241

Alchemer Mobile

APRIL 12, 2022

The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here.

Travel 261

Travel User Testing Research Software Feedback Software 261

Alchemer Mobile

MAY 18, 2022

Brands in Business Services had varied experiences in 2021. Others (like expense management or work collaboration) felt the investments they made in mobile in 2020 begin to pay off as the investment in remote work continued to be a priority. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here.

Data Visualization 264

Data Visualization Reporting Tools Feedback Software User Testing 264

Alchemer Mobile

MARCH 22, 2022

Download the full 2022 Benchmark Report here. Food and Drink brands who looked at retention through Fans and Risks segments made exceptional strides, particularly in long-term retention. In 2020, many Food and Drink brands increased their mobile offerings and wanted to get more feedback than they’d ever had before.

Reporting Tools 264

Reporting Tools User Testing Data Visualization Feedback Software 264

Alchemer Mobile

MAY 12, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. The housing market had a wild year. Brands were still eager to talk to their consumers, but the 2021 data story paints an interesting picture around caution in their approach, particularly around surveys. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE.

Data Visualization 264

Data Visualization User Testing Reporting Tools Feedback Software 264

Alchemer Mobile

MAY 4, 2022

From surveys to reviews to social media, the amount of customer feedback brands collect on a daily basis can make you feel overwhelmed. Our guide, How to Measure, Analyze, and Use Mobile Customer Sentiment, will help you improve product experiences, inform marketing campaigns, and beat your competition. Download your copy today.

User Testing 245

User Testing Customer Feedback Customer Experience Download 245

Alchemer Mobile

MARCH 16, 2021

These changes were driven by a variety of unprecedented factors due to the coronavirus epidemic, which catapulted mobile app downloads, usage, and corporate investment. Brands shifted focus to improving long-term retention. Prioritizing retention allows teams to lower marketing costs, improve loyalty, and save resources.

Data Visualization 246

Data Visualization Reporting Tools Feedback Software User Testing 246

Product Innovation Educators

APRIL 3, 2023

How product and marketing teams can work together Today we are talking about the interdependence of product and marketing and how marketing trends have changed. Since 2006 at Crossmedia, she has helped clients navigate the changing marketing landscape. 15:14] How is changing legislation impacting marketing?

Data Visualization 100

Data Visualization Marketing Advertising Analytic Tools 100

Alchemer Mobile

AUGUST 25, 2020

In comparison to the growth of the larger job market, the demand for PM roles in the US surpasses the increase in demand for all other roles combined by 5x. The worlds of marketing and product are colliding in new ways as customer experience takes center stage. What are mobile product management responsibilities?

Technical Review 130

Technical Review Product Management Product Manager Software Review 130

Alchemer Mobile

APRIL 11, 2022

While Kat hasn’t had a brand logo tattooed on her (yet), she has gone so far to name her dog after one of her favorite brands, Chaco. In this episode, Kat and Robi talk about why community and emotional connection are the keys to brand evangelists whether it’s a shoe brand, DJ, or football team.

Download 246

Download Branding Naming Strategy 246

Alchemer Mobile

APRIL 5, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. When Finance brands segmented interactions based on shifted emotions, their 30-day retention for both Fans and Risks increased to 87%; 90-day retention for both Fans and Risks increased to 82%; and annual retention for Fans increased to 67% and to 61% for Risks. Download your copy here.

Finance 261

Finance User Testing Feedback Software Research Software 261

Alchemer Mobile

APRIL 14, 2022

DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. When asked, consumers of Music apps generally loved their brand experiences: the category averaged an extremely high Love Percent at 81% (64% overall). Mobile Marketing Tips for Lifestyle Apps. Q&A with Expert Product Managers: Tom Padula from SiriusXM.

Feedback Software 278

Feedback Software User Testing Technical Review Customer Feedback 278

The Accidental Product Manager

DECEMBER 18, 2023

As the number of senior computer users continues to grow, this is opening a brand-new market that product managers are trying to determine how best to fill. Tech Creates New Product Opportunities Product managers realize that some tech savvy is required for the activities of daily living.

Technical Review 73

Technical Review Product Management Product Manager Product Research 73

Product Innovation Educators

APRIL 15, 2024

Summary of some concepts discussed for product managers [2:41] What advice have you received that helped you think about how to have more successful influence in the organization? Big Bets typically happen at the enterprise level but can happen at the team or product level. They’re now the market leader.

User Testing 114

User Testing Product Management Product Manager Product Research 114

The Product Manager Coach Blog

SEPTEMBER 5, 2023

In the world of product management, where technical acumen, strategic vision, and people skills intersect, there’s an often underutilized asset that many PMs overlook: the power of networking. Plus, don’t forget to download the free guide, 10 Tips for Being a Better Product Manager , at the end of this post!

Research Software 52

Research Software Feedback Software User Testing Product Management 52

Alchemer Mobile

AUGUST 12, 2021

For many customers, their first interaction with a brand happens on a mobile device, so creating a stand-out mobile customer experience is key. The way in which customers interact with brands on their phones is different from how they interact with them in-person or even on the computer. With in-app marketing, less is more.

Customer Experience 312

Customer Experience User Testing Customer Feedback Feedback Software 312

Alchemer Mobile

MAY 19, 2022

Brands in the Utilities industry faced various hurdles throughout 2021. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. Download your copy here. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE. The following data and information on Utilities apps is from our 2022 Mobile App Customer Engagement Report. Consumer sentiment.

User Testing 264

User Testing Feedback Software Data Visualization Customer Feedback 264

Alchemer Mobile

MARCH 9, 2022

So, why does it often get deprioritized in favor of customer acquisition and app downloads? Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. We all know that retaining customers costs less than acquiring new ones.

Customer Feedback 264

Customer Feedback User Testing Customer Experience Data Visualization 264

Alchemer Mobile

MAY 14, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report for Media Apps. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market.

Research Software 208

Research Software Feedback Software User Testing Customer Feedback 208

Product Innovation Educators

FEBRUARY 28, 2022

How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. Summary of some concepts discussed for product managers. [2:51]

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Framework Transportation Marketing Product Management 87

Alchemer Mobile

JUNE 29, 2021

Strava is well-known for being one of the fastest-growing and most popular fitness apps on the market. The social aspect of the app is what makes it stand out from the market as it has created a large network of active enthusiasts who love to cheer each other on and as well as compete against one another. So, where’s the gap?

Feedback Software 147

Feedback Software User Testing Customer Feedback Download 147

Alchemer Mobile

JUNE 16, 2020

One of the primary locations that travel brands interact with customers is through their mobile apps. If you’re a product manager or mobile marketer for a travel brand, put yourself in your customer’s shoes. Download the 2020 Mobile Customer Engagement Benchmark Report for Travel Apps.

Travel 147

Travel Feedback Software User Testing Customer Feedback 147

Alchemer Mobile

JUNE 21, 2022

In this episode of Customer Love Stories, the VP of Marketing at the Portland Timbers and the Portland Thorns, Mark Jacobs, sat down with Robi Ganguly to discuss all things customer love. -->. Guest: Mark Jacobs, VP of Marketing at the Portland Timbers and Thorns. Host: Apptentive CEO and Co-founder, Robi Ganguly.

Download 246

Download Marketing Branding Product Management 246

The Secret PM Handbook

NOVEMBER 29, 2017

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. The “product management system of record,” I called it.). Even if you aren’t (yet) an expert in your product, talking to customers one of the best ways to create value. Problem space.

Product Research 170

Product Research Marketing Download Customer Experience 170

Alchemer Mobile

MARCH 31, 2022

In 2021, 64% of consumers prompted responded that “Yes,” they loved the brand. These quick responses are a great way for brands to quickly understand consumer emotion without asking people to leave the app for feedback, or to take another step away from their intended use of the app. Expressed customer sentiment.

User Testing 263

User Testing Feedback Software Customer Experience Customer Feedback 263

Alchemer Mobile

MARCH 24, 2022

While customer acquisition, ratings and reviews, and social proof are externally-visible success indicators of a brand, mobile app retention plays the biggest role in increased customer lifetime value and improved ROI. In 2021, brands talked to more of their consumers than ever before, while clearly shifting their strategies toward retention.

User Testing 264

User Testing Feedback Software Customer Feedback Customer Experience 264

The Accidental Product Manager

OCTOBER 1, 2018

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. However, things are starting to change for the Apple product managers. What’s a product manager to do?

Marketing 72

Marketing Product Management Product Manager Entertainment 72

Alchemer Mobile

APRIL 9, 2020

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? Download the 2020 Mobile App Engagement Benchmark Report. The report is meant to serve as a yardstick for companies seeking to understand how their customer feedback and engagement metrics stack up against the market.

Research Software 246

Research Software Feedback Software Data Visualization User Testing 246

Product Innovation Educators

JULY 18, 2022

Insights for product managers from a case study with an electric vehicle gamechanger. Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. The most effective sensor is.

Research Software 108

Research Software Feedback Software User Testing Marketing 108

The Secret PM Handbook

NOVEMBER 29, 2017

” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. The “product management system of record,” I called it.). Even if you aren’t (yet) an expert in your product, talking to customers one of the best ways to create value. Problem space.

Product Research 150

Product Research Marketing Download Customer Experience 150

Alchemer Mobile

MAY 27, 2020

So, what are retail brands to do? Knowing where apps like yours stood last year in terms of customer engagement, surveys, in-app feedback, ratings and reviews, and other mobile KPIs can help you gain context to better understand where your brand stands today. ?Download Download your copy for free today by clicking the banner below.

Feedback Software 147

Feedback Software User Testing Customer Feedback Customer Experience 147

Alchemer Mobile

MAY 16, 2022

They also spend time diving into building engaged communities and using customer feedback to build better products and experiences. Guest: Melanie Fox, product manager at Apptentive and Co-founder of Work for Your Beer. Host: Apptentive CEO and Co-founder, Robi Ganguly. Connect with Robi here: [link].

Customer Experience 246

Customer Experience User Testing Customer Feedback Download 246

Alchemer Mobile

APRIL 21, 2022

In response, consumers interacted more with brands through their apps. The average response rate to in-app interactions was 91%—which means that the overwhelming majority of consumers who were interacted with responded to the brand’s outreach. On average, most brands only hear from less than 1% of their customers surveyed.

Product Research 264

Product Research User Testing Customer Feedback Data Visualization 264

Alchemer Mobile

MAY 4, 2021

One of the most common surveys brands deploy is the NPS survey. Download the guide: 6 Actionable Steps to Improve NPS. One of the more baffling dilemmas product managers face is lack of customer adoption after launching a new feature or an app update. We simply ask, “Do you love [insert your brand here]?”

Product Research 246

Product Research Feedback Software Data Visualization Onboarding KPIs 246

Product Innovation Educators

MARCH 4, 2024

Product management insights from Molson Coors’s non-alcohol portfolio transformation I am interviewing speakers at my favorite annual conference for product managers, the PDMA Inspire Innovation Conference. 5:15] What did market research show about why consumers were switching to non-alcoholic beverages?

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User Testing Vision Naming Branding 111