Mixpanel

APRIL 18, 2024

B2B products often have to appeal to many different personas. We have a wide range of user types, from marketers to engineers to product managers and more. This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Core mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Mixpanel

DECEMBER 15, 2023

But traditional approaches to warehouse integrations, including our first version of Warehouse Sync, have faced a common challenge: event immutability. In product analytics, event data, once transferred, cannot adapt to changes or deletions in the original source. Our mission is to help the world learn from its data.

Data Visualization 59

Data Visualization Analytic Tools Customer Feedback Events 59

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

The Product Coalition

NOVEMBER 30, 2022

There Were A lot of Generic Recommendations Having thought leadership, content marketing, a social media presence, measuring user intention, free trials, A/B testing of content, relevant Calls to Action, Videos on YouTube, Do Events: the Biggest Events, Post on LinkedIn, Publish an E-Book, do some Webinars, use Influencers.

User Testing 117

User Testing Customer Feedback Feedback Software Reference 117

The Product Coalition

JULY 28, 2020

Product Management in an inter-disciplinary role which tries to marry Business strategy and Marketing with Design and Engineering, hence making better products that users need. Call to Action If you are a Product guy, I hope this article has inspired you to further your passion.

Data Visualization 78

Data Visualization Analytic Tools Startups User Testing 78

Andrew Chen

FEBRUARY 26, 2024

I find that a lot of my blogging has been less about inventing brand new ideas, but instead simply collecting and expanding on the current tech zeitgeist. Or if you’re an engineer, publishing your code on GitHub. One thing you’ll notice about the SF tech industry is that there are endless events and conferences.

User Testing 123

User Testing Customer Experience Blog Events 123

Userpilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel. What is a B2B marketing funnel?

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Event registration path Userpilot also uses the product-led approach to content marketing. Userpilot events. To promote the events, we use email marketing. Company details (e.g.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Mixpanel

JANUARY 12, 2023

It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. You wouldn’t build a product without doing customer research and validating your idea. Teams like Freshpaint make adding event tracking to your site a WYSIWYG process.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

The Product Coalition

MAY 5, 2021

It is important to create a better position of your website on different search engines. This will provide a significant and steady traffic base for your new product. When it comes to the keywords, focus on what users will search with on search engines. Although the events do not have to be fancy and well-organized.

Customer Experience 96

Customer Experience Events Blog Engineering 96

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Product Innovation Educators

JUNE 3, 2024

Benefits include: – Understanding the customer’s environment – Uncovering product improvement opportunities – Building customer relationships Have a clear agenda but allow for unstructured conversation and observation. Involve other teams like sales and engineering for shared learning.

User Testing 69

User Testing Product Research Market Research Data Visualization 69

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. March Product Conferences. UXDX APAC 2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Ronke PM

OCTOBER 5, 2023

Technical support teams also foster strong relationships with power users and willingly connect them with the product management team. These power users play a pivotal role in attending customer events like advisory boards and focus groups, offering critical perspectives and insights that guide product enhancements.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

JUNE 11, 2021

NapoleonCat lets you measure and analyze user activity, while Brand24 tracks your brand mentions across social media platforms. Product and User behavior analytics tools provide you with insights that can help you monitor user activity across the user journey. Product and user behavior analytics software for SaaS.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Mind the Product

APRIL 18, 2017

UPDATED Mind the Product San Francisco 2017 promises to be one of our best product conferences yet, with double the number of workshops , more networking events around the conference, and more fun than ever before. He was the product lead for growth and relevance at Twitter, growing Twitter’s active user base by nearly 10x.

Research Software 76

Research Software User Testing Customer Experience Workshop 76

Mixpanel

MAY 3, 2019

He and his team have worked with brands such as Walmart, HBO, Verizon Wireless, Climate Corp, SoulCycle, Glamsquad, and others who are looking to modernize their approach to building a loyal, profitable, mobile audience. This can lead to a delayed launch or, potentially worse, releasing your product without a proper stack integration.

Weak Development Team 53

Weak Development Team Analytic Tools Agile Strategy 53

The Product Coalition

MAY 24, 2018

We have compiled a list of experienced product management professionals with a track record for success?—?and With backgrounds in engineering, marketing and business, some of them are also founders of their own companies. She started her career as a software engineer. Deepa Rajan is a Product Manager at Oracle India.

Product Management 60

Product Management Product Manager Banking Software Engineering 60

Userpilot

OCTOBER 11, 2021

Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. In this blog post, I'll take you through the best strategies for a SaaS business are and show you the best examples from known SaaS brands. Let's get started. moment ) and get to experience it faster.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

The Product Coalition

MAY 15, 2019

The principles which sit behind the manifesto were largely created by engineers and vastly aimed at fixing organisational dysfunction and making their lives better. The origins of the Product Manager Product Management theoretically started back in 1931 after Neil H. obviously most people skipped that part!

Product Management 92

Product Management Product Manager User Testing Product Research 92

Userpilot

NOVEMBER 30, 2021

It includes a Product Adoption Academy, an Appcues blog as well as a ReallyGoodUX blog, and a “Made with Appcues” case study section for inspiration on how to build a product adoption engine. Product marketing, UX design, growth—oh my! What are the benefits of Appcues vs Userlane?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

MARCH 11, 2024

Looking for an effective event tracking tool and wondering if Mixpanel is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your event tracking needs. Looking for a Better Alternative for Event Tracking? Try Userpilot!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Software Review 52

Bain Public

FEBRUARY 26, 2020

Livescale is a software company in Montreal bringing brands an innovative live video shopping solution to create authentic and engaging relationships with customers. She also engages with the engineering, sales, marketing and customer support teams as they act as representatives to customer pain points.

Research Software 52

Research Software User Testing Feedback Software User Friction 52

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Gainsight

MARCH 19, 2020

Product examines feature requests and provides features they think will drive customer engagement. Engineering fixes bugs that get the most complaints. Marketing decides which content, events, and success stories will enable upsells and cross-sells. Cross-selling and expansion often end up back in Sales.

Weak Development Team 59

Weak Development Team Data Visualization Reporting Tools User Testing 59

Intercom, Inc.

NOVEMBER 7, 2019

You started off in engineering, I believe. I originally did study engineering in France, and then I went back for my last year at UC Berkeley in Silicon Valley, where I was both working on a computer science master’s degree as well as launching my own company with a few friends. Nico: Exactly. Nico: Correct.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

SEPTEMBER 22, 2021

Because it helps you understand how customers are interacting with your brand across all departments and stages of the user journey. Engaged users are receiving repeated value in your SaaS leading to increased product adoption, retention, and more revenue. This leads to more loyal promoters who can recommend your brand's services.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

JULY 9, 2021

The Making of Product Managers contains 20 stories from real product managers who broke into product management from many different fields (e.g. mechanical engineering, marketing, economics.) These 20 stories illustrate just how different every product manager’s transition story is. Plot summary.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Gainsight

MARCH 9, 2020

Product examines feature requests and provides features they think will drive customer engagement. Engineering fixes bugs that get the most complaints. Marketing decides which content, events, and success stories will enable upsells and cross-sells. Cross-selling and expansion often end up back in Sales.

Weak Development Team 52

Weak Development Team Data Visualization Reporting Tools User Testing 52

Userpilot

MAY 31, 2021

The product marketing manager role has been growing steadily over the two decades: And no wonder – the exponential growth of the SaaS industry, combined with the Product-Led Growth trend created a lot more demand for (and awareness of) product marketing. What is product marketing?

Analytic Tools 97

Analytic Tools Onboarding KPIs Research Software Product Marketing 97

Sachin Rekhi

JANUARY 9, 2017

When I went to college I knew that my ultimate aspiration was to found my own tech startup and in order to prepare myself for that goal, I decided to pursue a dual-degree at the University of Pennsylvania from both the engineering and business schools. Maybe you just launched and your pre-product/market fit.

Finance 72

Finance Feedback Software User Testing Weak Development Team 72

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. mParticle is the customer data platform for brands leading the CX revolution. Mobile in-app feedback tools & solutions. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Innovatemap

OCTOBER 9, 2020

The events of 2020 caused corporations to move digital up on their business roadmap. This could be as simple as complementing existing revenue streams by adding an online purchasing option, or as complicated as creating a brand new digital product. Product Marketer — The role responsible for the product’s go-to-market strategy.

Research Software 52

Research Software Customer Experience Product Research User Testing 52

Userpilot

JUNE 25, 2021

And that’s because of the Product Adoption Curve. The Product Adoption Curve shows how a product is adopted through multiple segments of the market. Understanding this lets you craft a product marketing strategy for every stage of product adoption. The five stages of the Product Adoption Curve.

Analytic Tools 59

Analytic Tools Feedback Software Research Software User Testing 59