Branding Entertainment User Friction 
UX Planet
JANUARY 22, 2025
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. How can financial brands meet these expectations?
UX Planet
FEBRUARY 6, 2025
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. Wheres the brand identity? It ultimately changes how we think about financial services.
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Product Talk
DECEMBER 7, 2022
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.
Product Talk
JUNE 19, 2024
But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Discovering unmet customer needs, pain points, and desires—AKA opportunities. The opportunities represent customer value.
Mind the Product
MARCH 14, 2019
Introducing humanising touches to your product can diffuse user frustration in a similar way. Illustrations can Increase Customer Satisfaction. The Kano Model, developed by Noriak Kano in the 1980s, uses a simple grid that compares investment with customer satisfaction, helping us prioritise product development.
Userpilot
MAY 27, 2024
Customer perception can make or break your brand reputation. But why is customer perception important, and how can you improve it? Let’s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement !
Userpilot
SEPTEMBER 30, 2024
A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Differentiation : Strategic messaging highlights what makes your brand unique, showcasing features and benefits that set you apart from competitors. User persona example.
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