Intercom, Inc.

APRIL 16, 2018

The nature of marketing at a software company is that it’s easy to have a highly data-driven view of everything you do, and overlook hard to measure things like building a brand. Brand is the emotional connection you establish with your customers and those whom you would like to become customers. Your brand is not your logo.

Branding 224

Branding Data Visualization Advertising Customer Experience 224

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. Incorporate a closing thank-you message: Show appreciation for your customers’ time and insights with a thank-you message.

Customer Satisfaction 238

Customer Satisfaction Product Research Data Visualization Customer Feedback 238

Product Innovation Educators

FEBRUARY 24, 2025

The key message: Focus on solving one problem exceptionally rather than competing on multiple features. They can upload a picture, get a 15-minute free consultation with a human stylist, and provide information about special events they’re dressing for each month.

User Testing 179

User Testing Research Software Feedback Software Customer Communications 179

Alchemer Mobile

NOVEMBER 22, 2024

Completion of specific events or in-app activities– Such as a successful checkout or abandoned cart. Pain Point #4: Lack of customization Generic, one-size-fits-all feedback interfaces can damage brand consistency and reduce response rates. Your customers expect a seamless, branded experience across all touchpoints.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 158

Branding Reporting Tools User Testing Research Software 158

Userpilot

JUNE 2, 2025

This leads to errors like sending a product update notification at 1 AM or showing the wrong message to the wrong user segment. 78% of users churn in the first week after installation when brands dont have a clear engagement strategy based on regular push notifications. One swipe, and your user is back in the app. Source: Reddit.

Analytic Tools 100

Analytic Tools Data Visualization Onboarding KPIs User Testing 100

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. Strong customer engagement means customers interact with the brand in more meaningful ways, further building loyalty. More brand evangelists. Increased sales.

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Userpilot

SEPTEMBER 30, 2024

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Let’s look at how that’s done!

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Intercom, Inc.

MARCH 15, 2022

This is a huge wasted opportunity, as research shows that 80% of consumers are more likely to make a purchase when brands offer personalized experiences. Use first-party customer data to enrich your messaging. Start by using things like your customer’s first name and company to make the message feel personal and engaging.

Data Visualization 130

Data Visualization Messaging Analytic Tools Research Software 130

Intercom, Inc.

OCTOBER 13, 2022

?. At Intercom, we believe that in-product messaging will become the primary customer communication channel. Yesterday, during New at Intercom , we revealed five brand-new product offerings that will take your engagement experience to the next level. In this episode, we bring you the highlights from our fall launch event.

Messaging 118

Messaging Inbound Events Branding 118

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. When a mParticle customer creates an event in their app, the events forward to Apptentive. Apptentive.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. When a mParticle customer creates an event in their app, the events forward to Apptentive. Apptentive.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Intercom, Inc.

OCTOBER 28, 2020

Today, we’re excited to unveil the newest message type in Intercom, Banners. Banners are a highly effective new type of message for your customer engagement strategy. Traditionally, banner messages have been relatively blunt instruments – eye-catching, sure, but not exactly sophisticated.

User Testing 240

User Testing Customer Feedback Customer Experience Data Visualization 240

Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Alchemer Mobile

MARCH 9, 2022

Frankly, the answer to that question is this: For most brands, customer retention is a nut they still haven’t cracked. Most brands today may think they build products around their customers, but in reality, our data shows they only hear from less than 1% of their customer base, which we call the “vocal minority.”

Customer Feedback 264

Customer Feedback Customer Experience User Testing Data Visualization 264

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Intercom, Inc.

AUGUST 25, 2021

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Paul Adams , SVP of Product, summarizes the power of messaging. Right message, right time, right place. Bringing our brand on the road. Writing our story.

Customer Experience 221

Customer Experience Data Visualization Onboarding KPIs User Friction 221

Intercom, Inc.

OCTOBER 13, 2022

Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. What follows is a lightly edited transcript of the event. We’re excited to share five brand-new product announcements with you today. The last year hasn’t been easy.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Userpilot

MAY 8, 2024

In-app messaging tools are powerful communication channels that improve app retention and enhance brand loyalty. As smartphones increasingly become central to the routine life of the modern person, in-app messaging enables you to engage your audience with just-in-time support. Firebase – best platform for technical teams.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Reporting Tools 105

Alchemer Mobile

JUNE 4, 2019

Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features. Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. This saves companies valuable time and resources.

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

Intercom, Inc.

MAY 18, 2022

With this data you can personalize every interaction on your site – send targeted messages by segment, personalize campaigns, view customer interactions and chat history, or even automate your chatbots by training them to recognize frequently asked questions. The problem with third-party data. JavaScript.

Data Visualization 218

Data Visualization Analytic Tools Feedback Software User Testing 218

Intercom, Inc.

MARCH 29, 2022

We’re fresh from our first virtual global event, New at Intercom. That’s just scratching the surface – watch the full recording or read through the event transcript to experience New at Intercom , and catch up on all the major announcements, industry insights, and customer stories that were shared at our first virtual event.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software 156

Research Software Product Research User Testing Artificial Inteligence 156

Userpilot

DECEMBER 18, 2024

Event tracking : Monitor specific actions within your product (e.g., Along with automatically capturing events with its autocapture feature, you can also add customized labels to captured events with Userpilot. Revisit whenever needed with historical event data stored for further analysis. user clicks or data inputs).

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Intercom, Inc.

NOVEMBER 17, 2021

Over the last few months, we’ve released updates that help you improve and measure your conversational support efforts, engage customers with multichannel transactional messaging and other customer engagement enhancements, and integrate the tools you use every day – including WhatsApp! ??. Is it possible to do this with Intercom?

Customer Feedback 223

Customer Feedback Data Visualization Customer Experience User Testing 223

Userpilot

OCTOBER 28, 2024

It involves delivering consistent messaging across all channels. This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand !

User Testing 105

User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Alchemer Mobile

DECEMBER 8, 2022

Ideally, the Love Percent is also a metric that can be tracked over time and over version history to gauge how incremental updates to the app impact the customer’s experience or used as a segmentation tool to message fans and critics in a different manner. What can we learn from this, and what should we do? We call this the “silent majority.”

User Testing 246

User Testing Customer Feedback Data Visualization Customer Experience 246

UX Planet

MAY 25, 2025

Imagine it as a journey your potential customers embark on, starting from the moment they become aware of your brand to the final step of making a purchase. At the awareness stage, the goal is to capture attention and introduce users to your brand. So, what exactly is a conversion funnel ?

Data Visualization 98

Data Visualization Analytic Tools UX Feedback Software 98

Alchemer Mobile

JUNE 16, 2022

It’s much easier for them to simply uninstall an app and move on to the next alternative rather than trying to communicate with a brand and troubleshoot the issue. All too often, brands require customers to leave the mobile app when a question or problem arises. Neither one of these channels is particularly efficient or effective.

Feedback Software 246

Feedback Software User Testing Customer Feedback Product Research 246

Intercom, Inc.

APRIL 30, 2020

Imagine putting our minds together to create powerful messages that speak to all of our customers, prospects, and brand followers. We’ll also connect with your marketing teams to discuss other joint content we can develop together, such as webinars, case studies, guest blog posts, and perhaps – one day soon – even joint events.

Feedback Software 223

Feedback Software Customer Experience Webinar User Testing 223

Intercom, Inc.

JUNE 22, 2022

With an open rate of 98% , you can almost guarantee that your most crucial messages will reach your customers – and not only that, 95% will read those messages within three minutes. Some 85% of business respondents agree that their customers prefer helpful context to follow them from channel to channel for a seamless brand experience.

Reporting Tools 211

Reporting Tools Analytic Tools Research Software Feedback Software 211

Userpilot

MAY 27, 2025

What to track: Core in-app user behavior events Not all user interactions are equally useful. So, for valuable insights, you need to track events that uncover user engagement, intent, and friction. Map key events in the user journey Mapping key events means identifying and tracking the specific in-app user actions that matter.

Analytic Tools 96

Analytic Tools Research Software Feedback Software Data Visualization 96

Product Innovation Educators

FEBRUARY 13, 2023

These projects are most often about creating world-class experiences in corporate visitor centers, museums, theme parks, and live events. I was able to combine the education I got writing and telling stories with telling stories at theme parks, museums, and brand experiences around the world. This is where you internalize the message.

Customer Experience 292

Customer Experience Artificial Inteligence Feedback Software Data Visualization 292

Userpilot

APRIL 30, 2025

In addition, balancing feature rollouts, targeted messaging, and feedback loops across mobile and web often feels like spinning plates. Userpilots localization takes this further by automatically translating flows and messages based on a users geography into up to 32 languages. Also, consider time zones when scheduling messages.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

MAY 30, 2025

Add for new flows: Whenever we launch a feature, I define the success criteria for using it, then add new relevant events for tracking. Personalize and time these messages based on user behavior. More users uninstall your app, leave one-star reviews, and damage your brand reputation. I archive ones that dont. Churn rate formula.

Onboarding KPIs 87

Onboarding KPIs Feedback Software Analytic Tools Research Software 87

Intercom, Inc.

MAY 16, 2018

In the new world of SaaS, marketing should be involved at every stage of the funnel, from the first point of contact (your website) to the decision to purchase (the page users enter their credit card information), as well as ongoing product education (docs, demos, messages and webinars). Marketing needs to help build a bridge to the future.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Intercom, Inc.

AUGUST 18, 2021

It’s different from a customer satisfaction score (CSAT) in that it measures broad brand sentiment, rather than reflecting the impression of a single interaction. Or after specific events occur such as purchases or business reviews? Consider your follow-up message. Revamping how we do NPS surveys. When to do an NPS survey.

Product Research 233

Product Research Data Visualization Customer Feedback User Testing 233