Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Andrew Chen

JANUARY 9, 2020

– so many Japanese brands! Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). As with Myers-Briggs, this exercise is more for fun, than science.

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

Mind the Product

MAY 25, 2018

We ran through various exercises in the first week to give us direction, including user journey mapping , product in a box , and the speedboat game. JustGiving was a well-known brand, but firmly associated with registered charities. This meant the user experience could jar as you took one journey across different brands.

User Testing 149

User Testing Weak Development Team Onboarding KPIs Customer Experience 149

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Intercom, Inc.

OCTOBER 16, 2019

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Paid marketing activity will be important here, as will brand equity. Purchase process.

Strategy 195

Strategy Customer Experience Inbound User Testing 195

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. The course runs in February and applications close on Jan 28th – find out more and apply here. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

Intercom, Inc.

APRIL 11, 2019

In order to scale successfully, she says marketing leaders need to be able to anticipate, envision, and articulate business requirements across multiple dimensions, and then deploy the right resources at the right time with the right scope to dominate the market. Every meeting can feel like an exercise in firefighting.

Marketing 162

Marketing Weak Development Team Startups Advertising 162

The Product Coalition

JUNE 8, 2020

The best products of the moment enjoy a cult following. The technical term for this phenomenon may be product market fit, but the real sprinkle of magic is “ product essence ”. Photo by Aron Products have an essence to them, a purpose for which they were made. Speed is its essence.

User Testing 95

User Testing Onboarding KPIs Customer Experience Customer Feedback 95

Intercom, Inc.

SEPTEMBER 19, 2019

Here are five quick takeaways: To establish a stronger brand and protect the company from competition, Steli recently rebranded Close.io For Steli, soldiering through difficulty is the crucial muscle to exercise when feeling down and out. Close.com is a better place for the type of business we are today, in terms of our branding.

Weak Development Team 184

Weak Development Team Customer Experience Startups Reporting Tools 184

Intercom, Inc.

APRIL 25, 2019

In general, growth is a good problem to have – it means you’ve found some measure of product market fit and you’re generating real revenue from active users. This is episode seven of Scale , a brand new podcast series on moving from startup to scale up. Each approach exercises a different muscle.

Data Visualization 136

Data Visualization Research Software Reporting Tools User Testing 136

Mixpanel

DECEMBER 3, 2020

In a world rife with product parity and seemingly unending consumer choice, what separates the great brands from the good ones? Brands winning the war of experience are bringing in 5.7 With so much at stake, brands must maximize the value inside their data and leverage the full power of their growth stack. Analyze this.

Data Visualization 111

Data Visualization Analytic Tools Reporting Tools Research Software 111

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. One of the jobs to be done in our case, for example, is that our customers want to build their own brand. Teresa: Okay.

Product Research 311

Product Research User Testing Data Visualization Research Software 311

Userpilot

SEPTEMBER 9, 2021

Here's a sobering truth: an attractive welcome page design can sometimes be the difference between a customer quitting your app on Day 1 or becoming a long-term brand advocate. From a brand point of view, this strengthens the perception in the customer's mind that your company cares about his or her wellbeing.

Software Review 98

Software Review Customer Experience User Testing Technical Review 98

ProductPlan

APRIL 9, 2020

More commonly used for physical products. Useful for breaking into brand new markets. Use it with your product marketing manager. Marketing needs to be built into your product from the beginning, which means you need to have a close relationship with your product marketing manager.

Product Research 105

Product Research User Testing Research Software Data Visualization 105

Userpilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 98

Data Visualization User Testing Customer Feedback Analytic Tools 98

The Product Coalition

MARCH 29, 2018

Your teams will realign and strengthen their partnership as they see the product through each other’s eyes. This exercise and the decisions you make to remedy any problems will help your teams, customers and company become more successful. link] Easy to Sell “What makes a product easy to sell?” Where do they disagree?

Development Team Review 113

Development Team Review Weak Development Team Feedback Software Product Research 113

Userpilot

JULY 9, 2024

Some customer experience best practices include : Run surveys throughout the customer journey to gather comprehensive feedback and insights on user satisfaction, ease of use, and product-market fit. This competitive edge helps businesses capture market share and build a strong brand reputation. product manager).

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

The Product Coalition

MAY 5, 2020

Before you spend precious time and resources building something, it’s absolutely key to find your product-market fit. Even if you’re absolutely convinced that your product fills a need, before you build your MVP, Product Discovery will help you to build it the right way.

Product Research 87

Product Research User Testing Onboarding KPIs Research Software 87

Mixpanel

APRIL 18, 2024

This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on. Writing up the press release for your theoretical new feature can be a helpful exercise here. They’re the end consumers of this training, after all.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

NOVEMBER 19, 2022

These are not one-off exercises. The more complex and volatile the markets, the more frequently they should be reviewed. That’s why the work of product service managers never stops on this front. Act as brand managers. Established SaaS businesses often have a number of very diverse products in their portfolio.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

AUGUST 30, 2024

Besides, direct data enables you to create targeted product marketing campaigns that resonate with your audience and drive conversions. This minimizes wasted efforts on broad, unsegmented marketing campaigns that are less effective. By owning your data, you can exercise greater control over how it’s stored and used.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Embedded Analytics 105

Intercom, Inc.

AUGUST 22, 2019

You can also learn more about Jon and Intercom’s product design team, get free design resources and see open design roles in our brand new design website at intercom.design. What follows is a lightly edited transcript of the episode. Improvisation and anticipation. I’m a bit of a jack of all trades.

User Testing 209

User Testing Research Software Feedback Software Analytic Tools 209

Userpilot

MARCH 6, 2020

Carlotta Basile – Associate Product Manager at Bruel & Kjaer UK Ltd – company offering acquisition and vibration software, transducers, ear simulators, sound level meters, measurement exciters, noise mapping, and positioning systems. How did you end up becoming a product manager/ product owner?

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

MARCH 4, 2021

Variety of in-app survey formats that can slide in via a widget, including NPS and multiple choice Top quality behavior analytics, including heatmaps and session recordings Conversion funnels that help businesses figure out where site visitors are bouncing Form analysis that is useful for product marketers and product managers.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JULY 2, 2022

SaaS reverse trial is relatively a new concept, although some famous brands have been implementing it for a while. For product-driven companies, there are typically two options for acquiring paid users: offer free trials or create a freemium version. Although the concept is new, this business model is not entirely brand-new.

Analytic Tools 111

Analytic Tools User Testing Customer Experience Data Visualization 111

Userpilot

JULY 9, 2021

Continuous Discovery Habits by Teresa Torres teaches you how to set up a continuous discovery system within your organization with actionable exercises. Product-Led Onboarding by Ramli John and Wes Bush is a new book about how to implement user onboarding for the ultimate customer retention. Marty Cagan, Author of Inspired.

Research Software 98

Research Software Books Feedback Software Analytic Tools 98

Intercom, Inc.

JANUARY 31, 2019

The process of defining your positioning strategy is not a one-and-done deal – in a crowded marketplace, it needs to be an ongoing exercise. For today’s episode, we’re sharing go-to-market insights from past interviews that have resonated with us. That’s a great exercise to come up with analogies for your company.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Andrew Chen

JANUARY 9, 2020

– so many Japanese brands! Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). As with Myers-Briggs, this exercise is more for fun, than science.

User Testing 52

User Testing Data Visualization Product Marketing Marketing 52

Userpilot

JANUARY 25, 2021

Depending on your goal, the focus on your template will be slightly different: A particular product/project. The persona is much more focused on goals and pain points collected during user journey mapping exercises, in-app surveys, and interviews ( which is what we will be focusing on in this article ). Use an image of the persona.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Intercom, Inc.

JULY 5, 2018

I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. Doug: First, you have to create a template for marketing that reorients the way in which they build decks. That’s a great exercise to come up with analogies for your company.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

I’m curious how that went and how you were able to develop some consistency there, because marketing typically is we’re speaking to the masses. Doug: First, you have to create a template for marketing that reorients the way in which they build decks. That’s a great exercise to come up with analogies for your company.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Userpilot

NOVEMBER 5, 2022

How do you need to adjust your differentiation and positioning strategies not to lose your product-market fit ? These are some of the questions you need to be answering to keep a pulse on the market. Such conversations could be with active customers who engage with the product regularly and those who have churned.

Product Research 98

Product Research User Testing Customer Feedback Customer Experience 98

Userpilot

OCTOBER 22, 2021

If you need to include a screenshot of your product, consider showing a simplified user interface that greys out the less relevant parts of your app, like this: That way, you make it as easy as possible for the reader to focus on what you’re drawing their attention to. A logical structure. Will users read them?

Feedback Software 98

Feedback Software User Testing Customer Experience Customer Feedback 98

Userpilot

SEPTEMBER 8, 2021

Product tours are a useful tool for SaaS companies in 3 main areas: New user onboarding. Most SaaS teams create product tours in order to show their new users around their product. Product marketers often find that a good product tour ensures that more new users activate. All you need is a few clicks.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Software Review 98

Userpilot

SEPTEMBER 23, 2021

Here’s the segmentation survey that they use as part of their welcome sequence: Note that Kontentino has two types of customers: Brands who only post on behalf of themselves. Agencies who post on behalf of multiple brands. Is the product marketing team going to go back to your devs every time they need anything?

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience User Testing 98

Userpilot

AUGUST 2, 2023

At the end of the exercise, you’ll better understand your users and start getting ideas for how to align the customer journey to their needs. You can create spaces for your customers to discuss product and industry-related matters. Where do they work? What are their goals, pain points , challenges, and jobs to be done?

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97