The Product Coalition

MARCH 29, 2022

You should put some effort and resources into your social media branding. According to most business and consumer marketers who know the statistics, social media is crucial to building a brand. More than 80% of consumers are likely to evaluate brands they follow on social media for solutions. What is Branding?

Branding 140

Branding Reporting Tools User Testing Research Software 140

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Retarget based on shifts in sentiment.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Intercom, Inc.

DECEMBER 3, 2018

For ecommerce and consumer focused brands, the holidays offer a huge opportunity to grow your customer base and drive sales with chatbots and targeted messaging. Today, we’ll share a few tips to for using the same chatbots and messaging to exceed your acquisition goals. Gearing up for the holidays?

Messaging 128

Messaging Marketing Data Visualization Customer Experience 128

Intercom, Inc.

SEPTEMBER 23, 2020

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Here, I’ll explain how we weighed up those different approaches and how we arrived at our final design – and I’ll share some of the lessons we learned along the way. Our first customer messaging solution.

Messaging 232

Messaging User Testing Feedback Software Customer Feedback 232

Userpilot

MAY 1, 2024

Building a community is no walk in the park, but creating a brand community around your product can be easy and even fulfilling as long as you stay focused on your goals. Successful brand communities are the ultimate goal, offering valuable insights and fostering customer loyalty. That’s understandable!

Feedback Software 73

Feedback Software Customer Feedback User Testing Customer Experience 73

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. But how can you use it? It attracts people (who’d otherwise be strangers) to become your customers.

B2B 97

B2B Analytic Tools Feedback Software Data Visualization 97

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 91

Feedback Software Research Software Analytic Tools Product Research 91

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. There are several ways of carrying out message testing. Let’s get started!

User Testing 90

User Testing Product Research Messaging Data Visualization 90

Product Innovation Educators

JANUARY 9, 2023

Insights on brand storytelling for product managers. This is a branding and messaging issue. We have to tell the product and brand story effectively. Sarah also speaks on topics for humanizing your brand. 2:14] What is brand storytelling? Brand storytelling educates, entertains, and inspires your audience.

Branding 95

Branding Data Visualization Magazine Customer Feedback 95

Userpilot

MAY 2, 2024

In the article, we share 24 customer retention marketing tactics that will help you reduce churn and increase your product performance. Effective customer retention marketing tactics include: Build customer trust from the beginning with a professional website, case studies, testimonials, and transparent pricing. Let’s get to it.

Data Visualization 86

Data Visualization User Testing Customer Feedback Analytic Tools 86

Userpilot

MAY 6, 2024

You will learn what it is, how it differs from a user persona, what data it may contain, and how to create it for your product using a product analytics tool. Thanks to user profiling, you can offer personalized experiences, refine your marketing targeting, and extract data-driven insights to inform product development.

Analytic Tools 92

Analytic Tools Data Visualization Feedback Software Research Software 92

Userpilot

FEBRUARY 20, 2024

Targeted email marketing is the secret ingredient that every SaaS needs in order to make email an effective channel But how can you implement it in a way that improves product engagement and drives business growth?

Analytic Tools 82

Analytic Tools Feedback Software Data Visualization User Testing 82

Userpilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Data Visualization 52

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 87

Feedback Software Analytic Tools Research Software Customer Experience 87

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. TL;DR Psychographic segmentation is a marketing strategy that divides the market into smaller groups based on personality traits, lifestyle, social class, attitudes, interests, and values.

Product Research 81

Product Research Data Visualization User Testing Research Software 81

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

APRIL 29, 2024

Wondering how to segment customers to increase their engagement with your SaaS product? How to create segments. When combined with market segmentation, it makes your marketing strategy more efficient. When customers feel understood and valued, they are more likely to stick with a brand. Let’s get right to it.

Customer Experience 89

Customer Experience User Testing Customer Feedback Analytic Tools 89

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. You might be wondering, how to compete. How is marketing for software products different?

Feedback Software 88

Feedback Software Analytic Tools Research Software Software Review 88

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. But how should you run them? In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business.

Research Software 93

Research Software Feedback Software Analytic Tools Customer Experience 93

Userpilot

NOVEMBER 2, 2023

How is marketing-led growth different from product-led growth and sales-led growth? You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. They allow companies to reach broad audiences and increase brand awareness.

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Alchemer Mobile

DECEMBER 21, 2022

The concept of retargeting mobile customers is not a new idea by any means, but few brands practice it successfully. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Let’s jump right in.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 91

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 91

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Create a go-to-market process (or processes) and train the team to follow them.

Research Software 72

Research Software Data Visualization User Testing Marketing 72

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. If we ask you whether your firm is doing everything right, how would you assess your current standing?

Marketing 156

Marketing Customer Experience Advertising Branding 156

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. We have a wide range of user types, from marketers to engineers to product managers and more. Take Mixpanel, for example.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

FEBRUARY 25, 2024

Marketing funnels attract and engage, using metrics like visitors and click-through rates to track narrowing interest and effectiveness. Marketing funnel vs sales funnel While both are crucial for understanding customer journeys , marketing, and sales funnels serve distinct roles in guiding potential customers through the sales process.

Data Visualization 92

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 92

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? How do you decide on which will bring you the highest ROI for your business?

Feedback Software 96

Feedback Software Research Software Product Marketing Marketing 96

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 89

Analytic Tools Feedback Software Onboarding KPIs Marketing 89

Userpilot

MARCH 25, 2024

TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Brand24 – best for brand sentiment analysis. Book a demo now to learn how Userpilot helps you collect feedback data and analyze the sentiments behind it. Talkwalker- best natural language processing sentiment analysis tool.

Data Visualization 89

Data Visualization Feedback Software Analytic Tools Reporting Tools 89

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. How they are linked to customer journey analysis and customer journey mapping. How to extract and use them to optimize the customer journey. Customer journey stages.

Data Visualization 90

Data Visualization Customer Feedback Analytic Tools Feedback Software 90

Pragmatic Marketing

MAY 23, 2017

The old adage that good marketing can’t sell a bad product is true. I’ve seen brands throw millions of marketing dollars at products that ultimately flopped. And that bad marketing or branding could sabotage the success of your products? Getting to product/market fit is only half the battle.

Branding 70

Branding User Testing Marketing Airlines 70

The Product Coalition

FEBRUARY 26, 2021

Marketing and Advertising The first budget expense cut was marketing and advertising. But should a business’s marketing campaign cease in response to the COVID-19 pandemic? Branding Branding is essential to a winning creative strategy but is often overlooked in the small business model. The answer is ‘No’.

User Testing 105

User Testing Marketing Research Software Entertainment 105

Intercom, Inc.

APRIL 6, 2018

So, how does software take on a personality of its own? That’s typically where marketing comes in. That means building multiple new products, each with their own signature brand voice. Marketing needs to develop its own line of enquiry into “why” – why does the product exist?

User Testing 222

User Testing Customer Experience Messaging Framework 222

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 63

Branding Weak Development Team Strategy Research Software 63