Business of Software Conference

JANUARY 16, 2020

In this BoS Talk April shows you how important positioning is to your product and how you can be doing yourself a great injustice just by positioning incorrectly. Video, Slides, & Transcript below. Video, Slides, & Transcript below. Positioning. So positioning is not the same thing as messaging.

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108

Intercom, Inc.

JUNE 6, 2019

You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story. One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. The mission of MadKudu.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

JULY 7, 2022

The customer experience refers to the total impressions someone has about a brand, while customer interaction involves the business and customer communicating simultaneously. Positive customer interaction can reduce churn, and foster customer loyalty and referrals. Customers comparing your brand with competitors.

Feedback Software 83

Feedback Software Customer Experience Customer Feedback User Testing 83

Intercom, Inc.

NOVEMBER 5, 2018

While a personalized approach is key to delivering engaging and positive customer experiences, it can be challenging to maintain the personal touch at scale. “A personalized approach is key to delivering engaging and positive customer experiences.” 4x engagement and drive action automatically with video bots.

Customer Experience 120

Customer Experience Data Visualization Analytic Tools Customer Feedback 120

Gainsight

SEPTEMBER 22, 2023

Three ways: It creates a competitive advantage, positions you as a thought leader, and speeds up—and streamlines—the buying process. Sure, they position themselves differently, and the feature sets aren’t carbon copies. HubSpot shot to fame due largely to its laser focus on inbound marketing. Very little.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

MARCH 8, 2022

Follow her for a good dose of career advice combined with a neverending supply of positive energy. Sam’s helping popularize Product-Led Growth and best practices in SaaS onboarding through apt metaphors, hilarious memes, and TikTok videos – taking the “boring” out of B2B. Hana Mohan , CEO of Magic Bell.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Userpilot

JULY 24, 2023

Creating an effective SaaS marketing campaign will come down to identifying your audience, positioning your product, finding the right channels, using relevant KPIs, and adhering to best practices. Leveraging video content. Positioning and messaging often go hand in hand as they have to remain consistent with one another.

Analytic Tools 65

Analytic Tools Feedback Software Data Visualization Marketing 65

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. With inbound marketing, your go-to-market strategy needs to focus on articulating the benefits and features of your business in a way that gives users the critical information they need to determine if the SaaS product is right for them.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now.

Marketing 118

Marketing Onboarding KPIs B2B Feedback Software 118

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. The most common content marketing assets are: Blogs Whitepapers Case studies Videos Infographics Webinars Software demos Customer Testimonials. You need to cover with your content all organic searches related to your brand name. Content Marketing.

Research Software 62

Research Software User Testing Outbound Marketing 62

Business of Software Conference

NOVEMBER 1, 2023

’ Goodman argues that the answer lies in focusing on two major factors – customer feedback and positive metrics. For a full version of this talk, including a video recording and transcript, click here. Like many software companies, Constant Contact started with classic, online inbound marketing strategies.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Usersnap

JANUARY 20, 2023

They work as a way to communicate your brand’s identity publicly and provide customer support on sites such as Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest. Conversely, a solution can track positive comments by customers and their interactions with your agents. Whether it’s a positive or negative response.

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Intercom, Inc.

NOVEMBER 23, 2022

For folks who don’t know ProfitWell, we went really deep on content marketing and were the first B2B company to do what HubSpot’s calling inbound media. Our video producer, Ben, literally took a spreadsheet and looked at every single step and how long each step took. Patrick: Yeah, I can take you through that thinking.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

Intercom, Inc.

NOVEMBER 30, 2021

For an even more personal touch, you can send customers video surveys with VideoAsk. You can also proactively follow up with detractors to resolve their issues or reach out to happy customers to turn them into brand advocates and retain them for life. Analytics: Heap. Product feedback: Productboard.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Userpilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

Userpilot

JULY 12, 2021

Brand24 is a powerful social media listening and analytics platform that tracks your brand mentions across social, news, blogs, videos, forums, podcasts, reviews, and more. One of the many useful features you’ll find is the ‘competitive positioning map’ that helps you understand how your website stacks up against your competitors.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Brian Balfour

OCTOBER 12, 2016

It is such a popular question that it was asked on Inbound. While most people will position themselves in one of the three blue quadrants, you want to position yourself in the green quadrant -- getting into the projects that have high organizational impact and are unpopular to everyone else. You Build a Personal Brand.

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. There is the messaging and positioning that we've built, there's information around the target market. What is your guys's process internally for that? This was a big role! And then we've got really good clean information.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. There is the messaging and positioning that we've built, there's information around the target market. What is your guys's process internally for that? This was a big role! And then we've got really good clean information.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

MAY 21, 2020

Video, Slides, & Transcript below. And all of these have brand recognition. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. These days we primarily focus on inbound channels and by far our biggest inbound channel is stack overflow.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. We were working out of a coffee shop at the time, witnessing a barista grow an entire global brand, one relationship at a time, to a ludicrous degree. Frequent touch points and frequent positive interactions.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Intercom, Inc.

MAY 10, 2018

Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. The Law of Shitty Clickthroughs” posits that successful channels will become less efficient over time , thanks to a crowding effect that exhausts potential users.

User Testing 224

User Testing Customer Experience Onboarding KPIs Customer Feedback 224

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. Loyalty comes from a strong relationship, which itself comes from repeated positive experiences.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

FEBRUARY 4, 2022

This is because people are less willing to part with a significant amount of their hard-earned cash unless they have a positive interaction with a sales rep from your company. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 90

Feedback Software Research Software Reporting Tools Onboarding KPIs 90

Business of Software Conference

NOVEMBER 19, 2019

Video, Slides and Transcript below. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates? Remember when social media was going to be all things about positive change for the world and people had big banners that said “thank you Facebook”? Upcoming Events.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8