Intercom, Inc.

MARCH 28, 2022

Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. As a result, digital technologies are being seen as the critical differentiators they are. This trend shows no signs of slowing down. Embracing digital: from survival to thriving in the post-COVID-19 world.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Which growth strategy is right for your SaaS product?

Feedback Software 90

Feedback Software Analytic Tools Research Software User Testing 90

Intercom, Inc.

FEBRUARY 10, 2022

The report highlighted how support teams were adopting conversational support tools to meet rising customer expectations and a flood of inbound queries. Almost half of support teams are slowed down because their tools aren’t integrated. Last month, we published the second edition. The empathy void isn’t solved by more training.

Reporting Tools 211

Reporting Tools Research Software Feedback Software User Testing 211

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management.

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. How to use micromarketing in-app: Use signup flows to collect data on your user persona. Want to try our in-app micromarketing campaign for better user experiences?

Research Software 91

Research Software User Testing Customer Experience Data Visualization 91

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. Gaming is a great use case because gaming companies are trying to understand UX on one mobile platform versus another. Test Your Hypothesis.

Analytic Tools 183

Analytic Tools Research Software Feedback Software User Testing 183

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

Research Software 64

Research Software User Testing Outbound Marketing 64

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 94

Feedback Software Research Software Reporting Tools Onboarding KPIs 94

Userpilot

AUGUST 29, 2022

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. While it can be expensive and difficult to build these free tools, it pays back in many ways.

Research Software 81

Research Software Engineering User Testing Marketing 81

Business of Software Conference

NOVEMBER 1, 2023

We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs. That kind of success takes work; there are no silver bullets.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Intercom, Inc.

NOVEMBER 7, 2018

But, too often sales and marketing tech stacks are cobbled together from existing tools and workflows that have organically developed over time. It’s time for marketing and sales leaders to redefine tech stacks as growth stacks — the suite of tools that unlocks new ways of selling and better customer relationships.

Technical Review 161

Technical Review Data Visualization Research Software Customer Experience 161

Intercom, Inc.

JULY 6, 2021

Additionally, returning customers are more likely to purchase from you if their initial experience with your brand – including your support – was positive, which further boosts support ROI. For example, a Customer Champion in India could post on local job boards, lending more credibility to a brand not yet well known in India.

Customer Experience 232

Customer Experience Data Visualization User Testing Customer Feedback 232

UX Studio

APRIL 6, 2023

While there are freelancers and online resources available to assist with designing a basic website, the help of a professional firm with skilled designers can make all the difference. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

While there are freelancers and online resources available to assist with designing a basic website, the help of a professional firm with skilled designers can make all the difference. We accomplish this by putting UX research to use, which leads to enhanced, user-centric design.

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. A: The Japanese mobile app market is one of the most advanced in the world. We saw the huge untapped potential in the market for mobile solutions.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

MARCH 8, 2022

She’s made hundreds of product teams aware of the need for speaking to their customers every week, and how to recruit users for these discover interviews on autopilot, even with limited resources. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing.

Technical Advisors 111

Technical Advisors Product Research Analytic Tools User Testing 111

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. This is episode four of Scale , a brand new podcast series on moving from startup to scale up. Not likely.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Amplitude

JULY 17, 2019

Podcasts are one of the best learning resources available, especially when it comes to breaking down technical subjects such as data science and analytics. Essential Learning for SaaS Analytics: RAMP By InsightSquared. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast. Podcast Host: Cara Hogan.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

ProductPlan

MARCH 17, 2020

Because vision statements are aspirational and communicate concisely where the product hopes to go and what it hopes to achieve in the long term, they help the product team know where to focus resources and how to set priorities. Common inbound effort activities include: Setting the vision. Market research. Product Strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. This includes content marketing, performance marketing, brand marketing etc.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

nulab

MAY 10, 2019

They use the minimum amount of resources and work with cheaper materials to keep the overall price of their product or service down. This means you’ll need to dedicate a lot of time and effort to innovation, research, and product patenting or trademarking. Inbound Logistics. How the materials or resources are processed.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Pragmatic Marketing

MAY 23, 2017

Based on their position, control of resources and ability to reward and punish, they are the company’s final decision-makers. They normally have no budget, no direct reports and few resources. They must understand evolving technology and how to leverage it in their products. CEOs have the ultimate authority.

Product Research 70

Product Research Product Management Product Manager Research Software 70

Business of Software Conference

MAY 21, 2020

And all of these have brand recognition. So, this added resource constraint takes an already difficult problem and suddenly makes a lot harder. Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52