Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. For example, when launching a new product/feature, micromarketing campaigns can be used to test how the market receives it. What is micromarketing in SaaS?

Research Software 89

Research Software User Testing Customer Experience Data Visualization 89

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. Gaming is a great use case because gaming companies are trying to understand UX on one mobile platform versus another. Test Your Hypothesis.

Analytic Tools 183

Analytic Tools Research Software Feedback Software User Testing 183

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

Research Software 63

Research Software User Testing Outbound Marketing 63

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 92

Feedback Software Research Software Reporting Tools Onboarding KPIs 92

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Business of Software Conference

NOVEMBER 1, 2023

We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs. That kind of success takes work; there are no silver bullets.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Let’s get started!

Research Software 78

Research Software Strategy Customer Experience User Testing 78

UX Studio

APRIL 6, 2023

We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. With this approach, we were able to increase the booking rate on France’s leading travel app, Liligo , by 200%. We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you!

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. With this approach, we were able to increase the booking rate on France’s leading travel app, Liligo , by 200%. We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you!

Research Software 52

Research Software User Testing Product Research Data Visualization 52

Mixpanel

JANUARY 12, 2023

From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. It’s a scientific study in human psychology and empathy, the science of knowing what words will help people understand and connect with your brand and product. Qualitative research tells you why people do things.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. A: The Japanese mobile app market is one of the most advanced in the world. We saw the huge untapped potential in the market for mobile solutions.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. This is episode four of Scale , a brand new podcast series on moving from startup to scale up. Not likely.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

Intercom, Inc.

MAY 8, 2019

This is episode nine of Scale , a brand new podcast series on moving from startup to scale up. So the shift in strategy then has to be okay, how do you drive engagement within those platforms and how do you grow an audience within those platforms and then once you have that audience, what do you actually do with it?

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Amplitude

JULY 17, 2019

The podcasts featured in this list cover a range of analytics topics including behavioral analytics , SaaS business strategies, campaign performance analytics, and data visualization techniques. Essential Learning for SaaS Analytics: RAMP By InsightSquared. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. It’s precisely the success of that integration that often dictates the success of the overall acquisition.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Mixpanel

FEBRUARY 23, 2021

For a SaaS company, he looks for things like “less than 2% monthly churn” (the flipside of retention), a “clear path to $100k MRR” (growth), and a “5% conversion rate from free to paid” (profitability). ” Startup Grind Jaclyn Allen, Partner Success Manager, and Daniel Reilly, Software Engineer, Startup Grind.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Market research. Use tools like Prune the Product Tree to explore inputs from customers and internal stakeholders.

Outbound 74

Outbound Product Management Product Manager Inbound 74

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. And the first test of Product-Market fit is when new users are exposed to your product for the first time.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

MAY 21, 2020

And all of these have brand recognition. Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52