Userpilot

DECEMBER 19, 2022

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later).

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. During that time, she noticed there was a huge need to automate the PR processes and there was no tool on the market to make that possible.

User Testing 98

User Testing Feedback Software Research Software Product Marketing 98

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. Let’s get started!

Research Software 98

Research Software Strategy Customer Experience User Testing 98

The Product Coalition

JULY 6, 2022

The majority of such apps have undergone iterative and incremental development to enhance and improve their features. It is a methodology that is followed by a majority of software development companies today. It is a combination of processes and tools that helps startups create products and features that customers want.

Startups 123

Startups Feedback Software User Testing Product Research 123

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

User Testing 66

User Testing Research Software Market Research Product Research 66

Mixpanel

JANUARY 12, 2023

From customer research to monitoring and iteration, good copywriting is rooted in data. Start with customer research. You wouldn’t build a product without doing customer research and validating your idea. To get it right, you’ve got to run research to figure out what needs to be said. Keyword research.

Data Visualization 115

Data Visualization User Testing Research Software Product Research 115

Userpilot

MAY 1, 2024

Having a customer engagement platform in your toolbelt can greatly increase your conversions, and help you drive business success. Here are 12 of the best customer engagement platforms in 2024! Userpilot is the best in-app customer engagement solution for web apps. Whatfix is the best employee engagement platform.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Reporting Tools 105

UX Studio

APRIL 6, 2023

We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. With this approach, we were able to increase the booking rate on France’s leading travel app, Liligo , by 200%. We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you!

Research Software 52

Research Software User Testing Product Research Data Visualization 52

UX Studio

APRIL 6, 2023

We accomplish this by putting UX research to use, which leads to enhanced, user-centric design. With this approach, we were able to increase the booking rate on France’s leading travel app, Liligo , by 200%. We’ll be in touch with you to discuss your challenges further, and to come up with a custom solution for you!

Research Software 52

Research Software User Testing Product Research Data Visualization 52

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

User Testing 40

User Testing Research Software Product Research Market Research 40

Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Intercom, Inc.

MAY 8, 2019

They’re not coming back and there are great companies like Buffer that have done a ton of research on this where they’re seeing social really fall off as a referral source, but engagement on social is not falling off, in fact it’s rising. Source: HubSpot Research, State of Inbound 2018.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Userpilot

JULY 12, 2021

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Amplitude

JULY 17, 2019

The podcasts featured in this list cover a range of analytics topics including behavioral analytics , SaaS business strategies, campaign performance analytics, and data visualization techniques. Essential Learning for SaaS Analytics: RAMP By InsightSquared. Inbound Insights from Marketing Professionals: Traffic and Leads Podcast.

Data Visualization 94

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 94

Usersnap

JULY 11, 2021

Customer support means asking for feedback : If you build a new product, you probably want to conduct different market tests and ask potential customers about your product. Beta-invites, user tests or any other area of communication. And it will be a great inbound marketing channel for new prospects too. Be prepared for that.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. And the first test of Product-Market fit is when new users are exposed to your product for the first time.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common inbound effort activities include: Setting the vision. Market research. Use tools like Prune the Product Tree to explore inputs from customers and internal stakeholders.

Outbound 74

Outbound Product Management Product Manager Inbound 74

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Business of Software Conference

JANUARY 28, 2019

Paul Kenny is no stranger to the Business of Software Conference stage. A sales coach with experience working with software companies including Redgate and StackExchange, Paul has a huge amount of experience and insight to share on the process of selling your software. Paul Kenny, Founder, OceanLearning. Upcoming Events.

Research Software 40

Research Software Feedback Software Magazine Customer Experience 40

Intercom, Inc.

JULY 28, 2021

Technology plays a critical role in providing customer support at scale. Where once the ability to measure the ROI of support eluded many companies, our research shows that 57% of teams are now measuring the impact their support has on revenue. Put simply, it’s about striking the right balance.

Reporting Tools 239

Reporting Tools Research Software Inbound Customer Experience 239

Intercom, Inc.

OCTOBER 13, 2020

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

Artificial Inteligence 281

Artificial Inteligence Customer Communications Research Software Feedback Software 281

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52

Userzoom

JULY 9, 2019

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Common elements for testing include headlines, text, images, colours, buttons, layouts, and features.

User Testing 113

User Testing Product Research Research Software Testing 113

Userzoom

JULY 9, 2019

Through A/B testing, hotel booking site arenaturist.com found that a vertical form (vs. Follow our guide to A/B testing to help optimise your site, improve user experience, and increase revenue… What is A/B testing? Common elements for testing include headlines, text, images, colours, buttons, layouts, and features.

User Testing 100

User Testing Product Research Research Software Testing 100

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. Gaming is a great use case because gaming companies are trying to understand UX on one mobile platform versus another. Test Your Hypothesis.

Analytic Tools 183

Analytic Tools Research Software Feedback Software User Testing 183

Business of Software Conference

NOVEMBER 1, 2023

We want some kind of free, viral, network effect – a silver bullet, so to speak – to suddenly ‘flip the switch’ and skyrocket our software company to profitability. But that’s not the reality for most software entrepreneurs. That kind of success takes work; there are no silver bullets.

User Testing 52

User Testing Research Software Feedback Software Customer Experience 52

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. But as it started selling more and more into the enterprise, it staffed up with a deep and strong one. Not likely.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

OCTOBER 29, 2020

I moved out to the East Coast of the US to go to Harvard where I majored in applied math with a focus on decision systems and artificial intelligence before it was cool. And that was my first time in enterprise software – I’d spent some time in consumer software before that and did that for a few years.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

freshtrax

SEPTEMBER 24, 2019

Adjust , the industry leader in mobile measurement, fraud prevention and cybersecurity, provides high-quality analytics and security solutions for mobile marketers worldwide. A: The Japanese mobile app market is one of the most advanced in the world. We saw the huge untapped potential in the market for mobile solutions.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

MAY 21, 2020

Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app. There’s inbound hiring and there’s outbound hiring. Inbound hiring is when the candidate comes to you. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

NOVEMBER 23, 2022

Behind closed doors, negotiations are dragged on for months while founders and executives figure out ways to eliminate friction and create a synergy that can drive the most value of their shared cultures, processes, and systems. It’s precisely the success of that integration that often dictates the success of the overall acquisition.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

DISQO

MARCH 6, 2020

Incumbent companies across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Combining experimentation with market research. Integrated together, market research and experimentation can enable organizations to allocate resources intelligently and efficiently.

User Testing 52

User Testing Product Research Research Software Feedback Software 52