Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. Another approach is to identify the main goal users will want to achieve by using the product or to find the primary job the product should do for them.

Vision 303

Vision User Testing Research Software Product Research 303

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 105

Product Strategy Research Software Strategy User Testing 105

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Research Software 88

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 112

Technical Advisors Product Research Analytic Tools User Testing 112

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. A product with a good PMF has enough customers willing to pay for it, making it easier to attract and retain customers. So, where do you begin?

Data Visualization 95

Data Visualization Analytic Tools Research Software User Testing 95

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 95

Analytic Tools Research Software Data Visualization Onboarding KPIs 95

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Demo sign-up conversion path Here’s how Attest, a market research platform, converts website visits into demo bookings. To do either, the prospective customer needs to enter their email address, name, and company.

Research Software 85

Research Software Feedback Software User Testing Reporting Tools 85

Innovatemap

JUNE 11, 2020

Product management has become a must-have for learning user requirements and using those along with business goals to drive prioritization in building the right product. They are built to do what internal teams who are focused on core business can’t easily do: research, design, validate, and iterate quickly.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

Mind the Product

FEBRUARY 22, 2018

That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment.

Product Research 92

Product Research User Testing Customer Experience Research Software 92

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. We’ve done the classical target market research, which is important for vision as well. Teresa: Okay.

Product Research 218

Product Research User Testing Data Visualization Research Software 218

I Wonder The Value

JANUARY 4, 2017

What is marketing? Others may say lead-generation or branding. According to Wikipedia , “The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing 40

Marketing Inbound Advertising B2B 40

The Product Coalition

MAY 15, 2019

The origins of the Product Manager Product Management theoretically started back in 1931 after Neil H. McElroy wrote a short memo where he described “Brand Men” who had overall responsibility for the brand and managing of a product. McElroy influenced two entrepreneurs named, Bill Hewlett and David Packark?—?names

Product Management 92

Product Management Product Manager User Testing Product Research 92

The Product Coalition

FEBRUARY 20, 2018

I prefer a table format, including the following information: Product / Feature Name Target Release Related Epic(s) Document Status (Draft / Final) Document Owner Designer Developers QA Objective In this section, I am clearly stating the objective of the product / feature that this PRD was built for.

User Testing 60

User Testing Data Visualization Analytic Tools Product Research 60

Userpilot

DECEMBER 17, 2021

Pricing your product higher than competitors can bring in high-value customers but you’ll need the brand and track record to back it up. Most SaaS companies that have become household names have a freemium plan as part of their tiered pricing model. This includes Dropbox, Slack, Evernote, and many others.

Research Software 92

Research Software User Testing Strategy Customer Experience 92

Intercom, Inc.

OCTOBER 15, 2020

People keep talking about product market fit. To me it felt very product-ish and as if we’re saying, “How do we actually help customers make those trade-offs, as opposed to design the ideal product experience, which to be honest doesn’t exist? There’s almost two different worlds colliding. . We got you.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Business of Software Conference

MARCH 24, 2021

We’re best known for our product Basecamp which is a project management and collaboration tool We just launched a new thing called Hey recently which is a brand new email service. And over the years we’ve made a name for ourselves being an independent company we’re a relatively small business intentionally.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Userpilot

JULY 18, 2023

To develop successful products that delight users, product managers need to wear many hats. They are strategists, planners, negotiators, mediators, leaders, customer advocates, storytellers , and change agents – to name just a few. What does a product manager do? Key roles in product teams.

Data Visualization 87

Data Visualization Product Research User Testing Onboarding KPIs 87