The Product Guy
NOVEMBER 5, 2024
As product managers, we often focus on the development and success of the products we bring to market. Developing and nurturing a strong personal brand is critical, not only for advancing your career but also for building influence within your company and the broader product community.
The Product Guy
DECEMBER 10, 2024
In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.
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Product Innovation Educators
MARCH 3, 2025
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Alchemer Mobile
JUNE 23, 2025
72% of shoppers would stay loyal to brands they loved even if it meant paying more. But if you’re not measuring how your brand is performing, how can you build—or protect—that loyalty? That’s where brand health tracking comes in. What is brand health tracking? Think of it as your brand’s pulse check.
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Product Innovation Educators
FEBRUARY 24, 2025
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. This led her to explore whether others faced similar challenges.
UX Planet
JANUARY 22, 2025
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding. How can financial brands meet these expectations?
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review. The best customer experiences go beyond the sale.
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. Level up your marketing automation.
Speaker: Rhonda Basler, Director of Customer Engagement, Hallmark Business Connections
Using your innate empathy and applying that to your marketing and customer experience through emotional intelligence CAN be the game changer you’re looking for. Brands that connect with customers on a personal, emotional level will be more successful than others. 10 Ways to Humanize Your Brand. 10 Ways to Humanize Your Brand.
Speaker: Mike Ellis, Vanilla Forums Marketing Manager
In a land of ever-changing customer behaviors and expectations, brands need to understand the experiences customers value the most, and how these can impact their business outcomes. Rather than assume that branded communities meet the expectations of the consumer, we wanted to figure out the ‘want behind the want’.
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Multichannel and omnichannel marketing are not the same. With omnichannel marketing, brands take a consumer-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience. A roadmap for those who want to transition from multichannel to omnichannel marketing.
Advertiser: Vanilla Forums
What is most important when interacting with a brand, and what is the ideal experience they’re looking for? Customer experience expectations are ever-changing so understanding what they are is crucial to the success of your brand.
Speaker: Igli Laci, Strategic Finance Leader
In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment. Don't miss this brand new webinar!
Speaker: Brittney Gwynn, former Director of Product, Simple Health
Join Brittney Gwynn, former Director of Product at Simple Health, as she explains how you can use early customer feedback, usage data, and continuous experimentation to optimize your journey to product-market fit.
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