The Product Coalition

AUGUST 29, 2018

The secret to a successful product launch is in the consistency of the process. Has your business leader approved of the product launch? Aligning your product launch and customer benefits is very important to support overall organizational goals. Do you have a communication plan for the product launch?

Customer Experience 68

Customer Experience Certifications Product launches Demo 68

Brian Balfour

JANUARY 24, 2019

In August 2017, a social quiz app aimed at teens and high schoolers named TBH (To Be Honest) skyrocketed to #1 in the app store in just a couple months. Nine months after being acquired, Buzzfeed reported on an internal memo from the TBH founders about how to execute product launches. This looks like a five step loop.

Customer Experience 111

Customer Experience User Testing Product Research Data Visualization 111

Userpilot

OCTOBER 29, 2020

The more product-led the company, the more post-signup activities the product marketer will do. The pre-signup activities include planning product launches, writing product and feature pages, writing help docs, FAQs, sales/cs enablement assets, and creating bottom-of-the-funnel educational content.

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

The Product Coalition

FEBRUARY 5, 2019

Remember that developing a public profile can be an asset for aspiring Product Managers : perhaps these profiles will inspire you to take a more active role. For sure, joining a group of product professionals in your town can help you start building your community. Can you find your name? Hey, maybe you even made it on the list!

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Userpilot

JUNE 8, 2021

You can find many robust task management tools that help product managers manage their teams efficiently right from the get-go. Conducting user research before and after the product launch helps product managers stay aware of the relevance of the product to its target user base. User Research and Survey.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Pragmatic Marketing

OCTOBER 11, 2019

First, to give everybody some context, why don’t you give us just that brief rundown of Marcus and how you got into product marketing. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot. And it was it was product marketing it looked at it smelled like product marketing.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

First, to give everybody some context, why don’t you give us just that brief rundown of Marcus and how you got into product marketing. Yes, my name is Marcus. I'm a principal product marketer here at HubSpot. And it was it was product marketing it looked at it smelled like product marketing.

Product launches 70

Product launches Research Software User Testing Product Research 70

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. At the Product Marketing Summit! Product-Led Summit. Chief Product Office Summit: London. Product Con.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Mixpanel

FEBRUARY 23, 2021

Once you find product-market fit, it’s not static 6. Don’t invest in growth until you’ve found product-market fit Bonus advice we love Closing thoughts. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of teams to fail. In short, yes.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Department of Product

AUGUST 2, 2020

How to Create a Product Content Strategy Why UX content writers are the unsung heroes of the modern product team and what you can do about it I used a product the other day and it referred to me as the ‘system administrator’. I chuckled a little at the naming but then paused to think. You can feel it.

Feedback Software 52

Feedback Software Strategy Onboarding KPIs User Testing 52

Intercom, Inc.

MARCH 2, 2018

Just like the old adage “If you build it, they will come” isn’t true for the large majority of startups (spoiler: they won’t), neither is “If they sign up, they will use it” Many of your new signups are just kicking the tires, and if you don’t show them how to succeed, don’t be surprised when they simply walk away.

Customer Experience 218

Customer Experience Marketing Webinar Demo 218

ProductPlan

JUNE 18, 2021

Product marketing’s official job is to leverage a deep understanding of the buyer to drive GTM—connecting product, sales, and marketing. Product marketing is all about aligning product and go-to-market strategy —product launches, positioning, segmentation, and pricing—and then putting that strategy into practice.”.

Product Marketing 59

Product Marketing Marketing Product Management Product Manager 59

Intercom, Inc.

DECEMBER 18, 2018

Product launch announcements. But if someone shouts your first name, you’ll probably turn your head, right? Simply adding your customer’s first name to the subject line or opening can improve engagement. On-brand design. Off-brand email design is the same way. As of right now, there are about 3.8

User Testing 150

User Testing Analytic Tools Customer Experience Research Software 150

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40

Userpilot

JULY 18, 2023

The growth product manager focuses on improving customer acquisition, retention, and other important KPIs. AI product managers specialize in developing and implementing AI-powered solutions. Product launch manager plans and oversees product and feature releases. Who is a product manager?

Data Visualization 98

Data Visualization Product Research User Testing Onboarding KPIs 98

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. Paul Adams who’s our Chief Product Officer at Intercom. Enjoy this time.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Userpilot

FEBRUARY 20, 2020

First of all…how is product marketing different from traditional marketing? … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth. Overseeing product launches.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Userpilot

FEBRUARY 20, 2020

First of all…how is product marketing different from traditional marketing? … They also promote a company, its brand and ensure the consistency of the marketing message. In the product marketing paradigm – happy customers drive new customer acquisition through the word of mouth. Overseeing product launches.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Intercom, Inc.

AUGUST 25, 2020

It’s very hard to actually draw firm lines between where a product manager’s job starts and ends and where a product marketing manager’s job starts and ends. I know a lot of our listeners are pretty early stage startups. It’s hard for new startups to start to do some of the stuff that you’re doing.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238