Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. This is episode four of Scale , a brand new podcast series on moving from startup to scale up. Not likely.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Intercom, Inc.

DECEMBER 3, 2020

In the first podcast, I chatted with some of our teams from research, engineering, and product management, who translated your feedback into the features and products we built. I’m on the research and data science team here at Intercom. It didn’t provide any visual cues for the customers to check their outbound messages.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Intercom, Inc.

SEPTEMBER 21, 2022

“These technologies may have helped businesses scale, but it sent relationships that customers had with businesses back to the dark ages” To deal with this scale, a new generation of technology companies emerged introducing ticketing systems and concepts like “do-not-reply” emails.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Usersnap

JANUARY 20, 2023

When choosing an appropriate customer support tool, you want to make sure that it ticks all the boxes your team requires. You’re off to a good start by researching the available options. Each method requires different tools to achieve the desired outcome. What’s Customer Support Software? So, congratulations!

Feedback Software 52

Feedback Software Analytic Tools Research Software Reporting Tools 52

Userpilot

AUGUST 18, 2024

Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels. To do this, conduct market research. You can also consider these GTM examples for inspiration when you develop your strategy.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. Which growth strategy is right for your SaaS product?

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

JUNE 24, 2024

Customer communication management is important because it enhances customer satisfaction , retention, operational efficiency, insights, brand image, and conversion rates. Easier content creation & personalized messages : New technologies simplify content creation and personalization, improving engagement and efficiency.

Customer Communications 59

Customer Communications Analytic Tools Feedback Software Research Software 59

Userpilot

AUGUST 23, 2023

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Intercom, Inc.

NOVEMBER 10, 2020

Customers expect a seamless and personalized experience at every point of their journey, but managing all of these interactions across different channels, teams, and tools can often be difficult and inefficient. No more bouncing between whiteboards, Post-It notes, Intercom and other tools to map out your messaging campaigns.

Data Visualization 104

Data Visualization Customer Experience User Testing Research Software 104

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

ProductPlan

MARCH 17, 2020

Try these inbound/outbound efforts exercise by dividing your PM activities into either an “inbound effort” or “outbound effort” bucket. Common outbound effort activities include: Competitive differentiation. Market research. Use tools like Prune the Product Tree to explore inputs from customers and internal stakeholders.

Outbound 99

Outbound Product Management Product Manager Customer Experience 99

Intercom, Inc.

MARCH 17, 2022

He quickly realized that what drew him wasn’t necessarily the product org itself, but the systems surrounding it. Today, he’s an active voice within the product management community and a product evangelist at the product analytics platform Amplitude, and it fits him like a glove. Focus on the solution, not the problem.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. You can then convert them to be brand promoters and improve your Customer Lifetime Value (LTV).

Customer Experience 68

Customer Experience Feedback Software User Testing Customer Feedback 68

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

JULY 8, 2019

The New Age of Product Marketing The evolution of Product Marketing is one of the newest and most important trends in software marketing today, so it’s important to understand it and know how to apply it for your career or company. This includes content marketing, performance marketing, brand marketing etc.

Data Visualization 60

Data Visualization Definition Product Marketing Onboarding KPIs 60

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. Guide customers with proactive solutions that scale their success.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

nulab

MAY 10, 2019

This means you’ll need to dedicate a lot of time and effort to innovation, research, and product patenting or trademarking. Once you have that unique product, brand or service though, you can charge a premium. Outbound Logistics. Technology Development. Differentiation leadership examples include Dyson and Apple.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Business of Software Conference

MAY 21, 2020

And all of these have brand recognition. Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

SEPTEMBER 22, 2020

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention.

Inbound 211

Inbound Outbound Customer Experience Reporting Tools 211

The Product Coalition

OCTOBER 6, 2023

But what if the technology that hinders our communication at times could actually enhance it? Futurologists and trend researchers are optimistic that this will be the case in the future with emotion AI. MIT Media Lab has created a wearable olfactory display as another example of AI-powered mental health technology.

Research Software 158

Research Software Reporting Tools Data Visualization Automotive 158

Intercom, Inc.

JULY 9, 2020

Atlassian does not have an outbound sales team. But then we also had a lot of brand campaigns, so that could be even offline things like we advertised on the Time Square, New York City with huge banners on Atlassian to just drive that brand forward. So G2 in contrast to Atlassian is a marketplace, instead of a SaaS company.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199