The Product Coalition

MAY 9, 2020

This one came from a VP of Product in the US. It was a video call in March, and her company was announcing a work-from-home policy for the foreseeable future. Scaled retention involves a blend of value delivery and product marketing targeting segments of your current customers. What are we going to do next?

User Testing

The Product Coalition

NOVEMBER 25, 2019

Varied experience and on-the-job learning As the programs are rotational, you’ll be exposed to many different aspects of the Product world. You might be working on something like updating the company’s privacy policy, or collaborating with a UX team on a new product. They’ll be very valuable contacts for you in the future.

Analytic Tools

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Why is product positioning important? What are the risks of poor product positioning?

Research Software

Amplitude

DECEMBER 2, 2020

CX and data are linked because, as Amplitude Product Marketing Manager Anastasia Fullerton says, “ The only way to answer questions about customer experience at scale is with your data. Instrumentation: Establish workflow and policies around data collection and use. They also solve four times as many requests.

Customer Experience

DISQO

JULY 6, 2020

In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Many of the necessary pieces for product-market fit were in place when Rhino launched.

User Testing

Intercom, Inc.

APRIL 22, 2019

How did you all get to product-market fit ? Rick : I heard a great analogy that when you’re in pre-product-market fit, you can feel like you’re in a desert. “When you’re in pre-product-market fit, you can feel like you’re in a desert. Kaitlyn : Honesty is really the best policy.

Customer Experience

Dear Strategy

FEBRUARY 3, 2020

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. Cutting right to the punchline, she got to the register (with jacket in hand) only to learn that the coupon didn’t apply to this specific brand. So that’s what’s going on.

Advertising

The Product Coalition

NOVEMBER 19, 2019

Varied experience and on-the-job learning As the programs are rotational, you’ll be exposed to many different aspects of the Product world. You might be working on something like updating the company’s privacy policy, or collaborating with a UX team on a new product. They’ll be very valuable contacts for you in the future.

Analytic Tools

Andrew Chen

JANUARY 9, 2020

– so many Japanese brands! Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). Fascinating infographic: Top grossing media franchises of all time.

User Testing

Dear Strategy

JANUARY 6, 2020

As we announced in our last post , we’re starting off the new year with a brand-new format! This particular company has a price matching guarantee, so I called to get an adjustment, but was quickly told that, because it was Black Friday, their normal price matching policies didn’t apply. The question is, why do some companies do this?

Customer Experience

Userpilot

DECEMBER 17, 2021

Pricing your product higher than competitors can bring in high-value customers but you’ll need the brand and track record to back it up. Slack is one example of SaaS applying this pricing model, calling it the ” Fair Billing Policy ” Slack Fair Billing Policy (pricing per active user).

Research Software

Innovatemap

JULY 8, 2021

Before the Innovatemap team helps clients find the best brand to communicate their vision or design a product with intention, they start at the source: what inspires them. Tressa Janes (Brand Designer) highlighted work by Nick Slater. Jessica Hemesath (Brand Design Intern) finds wisdom in the unconventional.

Magazine

DISQO

JULY 6, 2020

In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Many of the necessary pieces for product-market fit were in place when Rhino launched.

User Testing

DISQO

JULY 6, 2020

In just a few years since their founding in 2017, Rhino has introduced an affordable security deposit alternative to the real estate market that relieves renters from the upfront costs of renting — and benefits landlords, too. Many of the necessary pieces for product-market fit were in place when Rhino launched.

User Testing

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering.

User Friction

UX Studio: Product Management

SEPTEMBER 16, 2021

UX studio is an expert design company that helps businesses worldwide design impactful digital products. Apart from working with established brands and startups, we assess the expertise of various companies and create our independent rating list of trustworthy design companies. User experience research and usability testing.

Research Software

Mixpanel

MARCH 11, 2024

When I started moving into different roles at Mode, I left the blog to become more of a typical place for product releases and other corporate and brand content. I had to ghostwrite economic policy papers. They helped us establish a brand, and brand matters.” Like, “We think this is fun. Try it for free.

Data Visualization

Usersnap

JUNE 2, 2022

Brian Solis who advises leading brands, startups, and celebrities, speaks plainly on the topic. He says, “Welcome to a new era of marketing and service in which your brand is defined by those who experience it.”. NPS measures the entire experience, including price, product, and brand, along with customer service.

Product Research

Userpilot

FEBRUARY 27, 2023

You can use survey templates out of the box, customize them to fit your brand and UI, and trigger them contextually using segmentation. Customize the surveys so they are aligned with your brand and match the interface of your app. No tool branding is also preferable. Spekit has recently updated its pricing policy.

Feedback Software

Userpilot

FEBRUARY 27, 2023

You can use survey templates out of the box, customize them to fit your brand and UI, and trigger them contextually using segmentation. Customize the surveys so they are aligned with your brand and match the interface of your app. No tool branding is also preferable. Spekit has recently updated its pricing policy.

Feedback Software

Userpilot

FEBRUARY 23, 2023

Customize the surveys so they are aligned with your brand and match the interface of your app. The most important and popular ones for collecting customer feedback include the Net Promoter Score, Customer satisfaction score, Customer effort score, product-market fit survey, etc. No-code branding is also preferable.

Feedback Software

Userpilot

FEBRUARY 27, 2023

The most important and popular ones for collecting customer feedback include the Net Promoter Score, Customer satisfaction score, Customer effort score, product-market fit survey, etc You should also get customization capabilities so that the surveys you create match your interface and don’t look odd.

Feedback Software

Usersnap

JANUARY 18, 2024

It facilitates a customer-centric development roadmap , ensuring highly regarded functionalities are refined and showcased, reinforcing product-market fit , and elevating overall user satisfaction. Question 10: What do you like most/least about our product/service?

Data Visualization

Userpilot

FEBRUARY 21, 2023

No-code growth is a method of achieving product-led growth (using your own product as a lever and revenue growth channel) without coding, using no-code tools. Spekit pricing Spekit has recently updated its pricing policy. The price will vary depending on your organization and specific use cases.

Analytic Tools

Mind the Product

JULY 14, 2020

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016, her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. In this episode of The Product Experience, sponsored by Amplitude, learn how to apply this ethos to [.].

Feedback Software

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Acceptable use policies. Brand reputation. Acceptable use policies. Moral ethics.

Product Research

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. Acceptable use policies. Brand reputation. Acceptable use policies. Moral ethics.

Product Research

Business of Software Conference

JANUARY 19, 2021

Nandini has been immersed in the world of brand safety & digital advertising since 2016, when she began running Sleeping Giants, the social media campaign that alerted advertisers that their ads were funding hate speech on Breitbart News. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

Advertising