Alchemer Mobile

APRIL 28, 2021

issues with supply chains, global price drops, and budget constraints impacted each brand differently. In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Utilities category. Depending on industry (energy, manufacturing, security, et.

Feedback Software 234

Feedback Software Systems Review User Testing Travel 234

Alchemer Mobile

APRIL 13, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. Pandemic-driven lockdowns had a positive impact on interactions for Retail and eCommerce apps. Interactions and Response Rates. Surveys and Messages. Popular Phrases.

Feedback Software 232

Feedback Software Research Software User Testing Systems Review 232

Gainsight

OCTOBER 5, 2020

April Dunford sat in the back of a marketing class at Northwestern University in Chicago, where her professor gave an example of a product positioning statement. By filling in the appropriate answers, you would design a product positioning statement that would suffice for your product and company. Positioning is not a tagline. .

Positioning 59

Positioning Analytic Tools Data Visualization Strategy 59

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Research Software 97

Research Software Strategy Customer Experience User Testing 97

Userpilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

User Testing 98

User Testing Customer Feedback Customer Experience UX 98

Alchemer Mobile

APRIL 6, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Food and Drink category. These teams clearly understand that when consumers reach out, responding to understand and act on emotion is the best strategy. Surveys and Messages.

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Feedback Software Research Software User Testing Systems Review 243

Userpilot

NOVEMBER 19, 2023

This article answers your questions with proven cross-selling strategies and examples from top SaaS companies. Strategies and best practices to effectively cross-sell SaaS customers: Identify best cross-selling opportunities across the customer journey using path analysis. Why implement a cross-selling strategy?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

The Product Coalition

FEBRUARY 15, 2024

A recent study by Gartner revealed that more than 80% of enterprises will have used Generative AI APIs or deployed Generative AI-enabled applications by 2026, highlighting its potential to transform various functions. This agility provides a significant advantage in staying ahead of competitors.

Generative AI 110

Generative AI Data Visualization Reporting Tools Research Software 110

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Bain Public

NOVEMBER 3, 2021

(Montreal, Canada) - A new era of digital information is beginning at Métro Média , a Bain Public alumni client, with the release of their brand new mobile application that is now available on the Apple App Store and the Google Play Store. Read the full case study here: Evolving Hyper-Local Digital News With Metro Media. Contact us.

Branding 52

Branding Technical Review Customer Experience Roadmap 52

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Decide on customer engagement strategies to implement at each touchpoint.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time.

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User Testing Customer Experience Feedback Software Research Software 257

Userpilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. For example, observational studies allow you to see how consumers interact with your product. The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. Every brand can be successful on social media. And every successful strategy relies on good, solid building blocks. As you grow, however, you need another strategy. There are just too many.

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Userpilot

OCTOBER 16, 2022

Our 15 customer intimacy strategies include the following: Mapping the customer journey and listing all touchpoints to get a holistic view of the user journey. Create case studies with relatable problems that attract good-fit customers. Create communities around your brand to connect directly with customers.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

OCTOBER 6, 2023

Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Your job here is to provide content that positions your product as the best fit, so it stands out (e.g. case studies, alternative pages, etc.). It helps you visualize the customer journey. But how can you use it?

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B2B Analytic Tools Feedback Software Data Visualization 106

Gainsight

JANUARY 18, 2024

It’s so important today that, according to a 2023 Super Office study, customer experience is now the primary focus to beat out the competition for more than two-thirds of companies—up from only 36% in 2010! And the same study found that CX is the top business priority for companies over the next five years!

Education 52

Education Customer Experience Data Visualization Advertising 52

Userpilot

NOVEMBER 14, 2022

Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. How does this help with product marketing , and what are some examples of brands that have succeeded with it? Increases interest in your brand and establishes you as an authority.

Feedback Software 98

Feedback Software Research Software Marketing User Testing 98

Userpilot

MARCH 29, 2024

You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Ineffective marketing/poor marketing strategy. Use social proof to build brand authority. This section shows you strategies to repair leaks at different levels.

Data Visualization 106

Data Visualization User Testing Analytic Tools Feedback Software 106

Lenny Rachitsky

FEBRUARY 13, 2024

Just in the past few years, she’s helped dozens of companies revamp their pricing strategy—with tremendous results. Below, based on her work and the latest research, Kristen shares the most in-depth and actionable guide I’ve come across on how to execute a pricing study (spoiler alert: there is way more than Van Westendorp).

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

Mixpanel

APRIL 18, 2024

This is crucial because it determines how we might position and market that feature, how we enable our sales team, and so on. Working backward, the product team (engineering, product, and design) can decide how we might build the feature to ensure it’s a success based on the positioning. but the work isn’t done.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

The Product Coalition

JANUARY 11, 2023

Market research focuses on understanding consumer behavior and preferences in order to inform marketing strategies and business decisions. Scope of Study & Business Problem to Address Market research is a way to gather information about consumer behavior and preferences in order to inform marketing and business strategy.

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User Testing Product Research Data Visualization Customer Feedback 131

Intercom, Inc.

MARCH 10, 2022

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. In fact, 75% of consumers were more likely to favor brands that exhibited clear and frequent communication during the pandemic. But what’s the best way to stay ahead of these expectations?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Behavioral segmentation is a strategy of grouping customers based on how they interact with your product or service.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Alchemer Mobile

APRIL 2, 2021

In our 2021 Mobile App Engagement Benchmark Report , a study of 1,000 apps across a billion+ app installs, we take a close look at apps in the Healthcare category. However, Healthcare consumers responded marvelously to brands who proactively asked for and acted on their feedback. Mobile Consumer Sentiment.

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Healthcare Feedback Software Research Software User Testing 147

The Product Coalition

MARCH 19, 2021

With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy? It’s good branding. Branding is an important component of marketing, whether you’re an emerging or tenured brand.

Development 132

Development Product Research Research Software Technical Review 132

Userpilot

DECEMBER 20, 2022

A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies. Why are marketing funnels important for an effective marketing strategy?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Intercom, Inc.

NOVEMBER 30, 2021

Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Strategy first, technology second. You can also proactively follow up with detractors to resolve their issues or reach out to happy customers to turn them into brand advocates and retain them for life.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

The Product Coalition

JUNE 28, 2022

In order to produce a profitable and effective strategy for your product, research into the demands of your consumers is highly important in ensuring that you are successful as a digital product manager. Manufacturers identified the success of Avatar as a brand within this market, and assumed that demand was there.

User Testing 116

User Testing Market Research Product Research Research Software 116

Userpilot

MARCH 6, 2024

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. It also helps organizations improve conversion rates and create a positive customer experience leading to higher satisfaction and loyalty. In practice, all 3 often overlap.

Analytic Tools 103

Analytic Tools Data Visualization Research Software Onboarding KPIs 103

PMLesson's Ace the PM Interview

MAY 24, 2022

Do you love developing new strategies to boost revenues, improve business results, and optimize company workflows? If so, you may be the ideal candidate for a career in business operations and strategy, or BizOps for short. A role in BizOps gives candidates a uniquely influential position at a company.

Analytic Tools 52

Analytic Tools Research Software Data Visualization Strategy 52

Userpilot

AUGUST 18, 2022

There is nothing more important to a brand than making its customers happy. While customer satisfaction is essential to brand success, taking proactive measures toward turning these satisfied customers into advocates is key to business growth. Customer service is essential for nurturing positive customer relationships.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Userpilot

JULY 15, 2022

Make use of branded conference swag to promote your company at conferences and raise positive awareness. Take advantage of employer branding to turn your employees into brand advocates and drive positive virality. The things they say about your brand are often beyond your control. SaaSholic Blog.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? 17 practical strategies for improving your user experience. Delivery: Prioritize speed and quality as you deliver on brand promises. Understanding each of the components will enable you to develop a more holistic customer experience strategy.

Feedback Software 97

Feedback Software Research Software Customer Experience User Testing 97

Product Innovation Educators

APRIL 15, 2024

After I left Amazon, one of my key clients was the Gates Foundation, and Greg Widmyer told me, “You do a really nice job taking the little strategies, inserts, and mechanisms from Amazon and delicately implementing them and influencing our work. I think you ought to write a book about it.” It was all customer-unfriendly.

User Testing 114

User Testing Product Management Product Manager Product Research 114

Userpilot

JUNE 30, 2023

Start building your localization strategy by identifying the right market. When customers interact with content that resonates with their culture and language, they’re more likely to have a positive view of the product. How to create an effective content localization strategy? Next, decide which content to prioritize.

Research Software 97

Research Software Analytic Tools User Testing Onboarding KPIs 97

Userpilot

JULY 18, 2022

In other words, it’s an ongoing positive relationship between a customer and a company. They are happy to advocate for your brand and recommend you to others. You can identify patterns that will help you understand what causes customers to be loyal to your brand. What is customer loyalty in SaaS? CSAT survey by Hubspot.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98