Remove Branding Remove Product Marketing Remove Product Strategy Remove User Experience
article thumbnail

Innovatemap Partners with Nextech to Bring Product Strategy to Classrooms

Innovatemap

There are so many educators who played a meaningful role in my journey to becoming a product marketer,” said Maria Otteson , Senior Product Marketer. Brainstorm — what solutions help teachers be more productive? Prioritize — if it were your app, what features are most important for teacher productivity?

article thumbnail

Digital Product Experience: What Is It & How to Optimize It

Userpilot

This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

article thumbnail

Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

article thumbnail

A Brief Guide to Product Discovery

Roman Pichler

For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Will the product make a positive impact on people’s lives, the wider society, and the planet, or will it at least not cause any harm ? How might people use the product? What kind of user experience (UX) should the product give rise to?

article thumbnail

Why Are Customer Acquisition Cost and Lifetime Value Important to Calculate?

The Product Coalition

If you’re short of that, it’s time to consider some immediate improvements in sales and marketing efficiency in your overall product strategy, along with customer retention. Another way to improve your CAC and LTV ratio is by leveraging referrals and sources of influence to introduce new people to your product.

article thumbnail

10 Tips for Effective Product Management Meetings

Roman Pichler

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.