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Why customer support is a vital part of brand promise

Mind the Product

Customer success and support are an imperative part of the overall user experience of a product. In this post, Rob Armstrong explains how product and customer teams can work together to create an effective product strategy.

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How to Measure User Experience: 7 Key UX Metrics

Userpilot

Wondering how to properly measure user experience and what metrics to track? Let’s explore what the user experience is, the types of metrics you can use, and how to measure them to improve product engagement. Why measure user experience? It represents how many users are leaving your product.

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Establishing an Effective Product Strategy Process

Roman Pichler

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

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Innovatemap Partners with Nextech to Bring Product Strategy to Classrooms

Innovatemap

Brainstorm — what solutions help teachers be more productive? Prioritize — if it were your app, what features are most important for teacher productivity? Then, with the support of our product designers, teachers designed the user experience. Lastly, we helped teachers give their apps a brand.

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Product Experience Strategy: What is It and How to Build One [+ Examples]

Userpilot

In SaaS, a product experience strategy provides the building blocks for making customers stay, engage with your app, and eventually become loyal advocates for your product. So what strategies can help you elevate the user experience? What is a product experience strategy?

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Creating Equitable User Experience for Your Customers with Brittany Edwards

ProductPlan

McKinsey & Company’s report proves that product managers need to create an equitable user experience for their customers. . We find ourselves judging our own experiences, purchases, and solutions. Software that remains intuitive and self-explanatory to novice users remains the most accessible.

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Digital Product Experience: What Is It & How to Optimize It

Userpilot

This article provides a step-by-step process to elevate your product experience from “good enough” to “superb”. TL;DR Digital product experience encompasses all customer touchpoints and interactions with a digital product across its lifecycle. It’s also not the same as user experience.