UX Planet

MARCH 3, 2025

Test in All Lighting Conditions Dark mode might look perfect in a dim room but could be tough to read in bright sunlight. Branding Adjustments Colors look different against dark backgrounds. Companies often tweak their branding slightly for dark mode to maintain consistency across boththemes.

Research Software

UX Planet

DECEMBER 6, 2024

Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. Rapid prototyping and building user journeys is one area where AI shines, enabling teams to quickly create, test, and iterate on design concepts.

Feedback Software

UX Planet

FEBRUARY 3, 2025

Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups. Accessibility TestingTools Testing is crucial for ensuring that your website meets accessibility standards.

UX

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

Research Software

AB Tasty

MAY 15, 2025

Our 2025 Fashion Consumer Trends report reveals the shifts in how consumers discover, decide, and commit to fashion brands today. Jonny compared it to having a personal stylist: a brand should know both the customer and the market, understanding trends and styles while matching these to individual preferences.

User Testing

Lenny Rachitsky

JULY 13, 2025

The paradox of speed: why “building nothing first” can get you to product-market fit faster Where to find Jake Knapp: • X: [link] • LinkedIn: [link] • Website: [link] Where to find John Zeratsky: • X: [link] • LinkedIn: [link] • Website: [link] In this episode, we cover: ( 00:00 ) Introduction to Jake (..)

User Testing

Productside

MAY 27, 2025

Theyre facing mounting pressure, internal friction, and a big challenge: turning a well-known brand with a faltering product into a focused, outcome-driven organization. WellNest has a strong foundationbacked by a trusted 20-year-old brand and longstanding relationships with employers, employees, and practitioners.

Product Strategy

UX Planet

JUNE 9, 2025

But enough “close enough” decisions create: Brand erosion: Colors shift, headings wobble, the product stops feeling cohesive. Off-brand Grays & Blues Why It Happens: Dev eyeballs color; monitors calibrated differently. Missing Error Messages Why It Happens: QA scripts test success path only.

Software Review

The Product Guy

MARCH 19, 2025

The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Building Durable Products: When to Reinvent vs. Retire Some products stand the test of time, while others become bloated or irrelevant. Impact-driven sustainability wins.

Development

BrainMates

OCTOBER 20, 2024

Take a moment to observe any industry or segment and identify a few brands or products you’re familiar with. Is there a particular brand that stands out in delivering a superior experience? Branding: By understanding your target audience and the factors they value, you can refine your branding to resonate more deeply with them.

Differentiation

Userpilot

OCTOBER 28, 2024

This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand ! A/B test results. – to gamify their onboarding.

User Testing

Userpilot

OCTOBER 20, 2024

Referral programs Referral programs are most effective when targeting loyal customers who already have a positive experience with your brand. For quizzes specific to a brand, users can win rewards by answering three questions correctly. Zenni’s “Give $5, Get $5” program is a great example. Source: CRED.

Onboarding KPIs

UX Planet

MARCH 4, 2025

Yet, you need to validate the hypothesis you have about user experience via testing and observational methods like heatmaps and session recordings. Usability testing equals UX measurement Test early, test often is the right method for building products. Meet our brand new design. Image by VitalyDulenko.

Data Visualization

UX Planet

MAY 25, 2025

Imagine it as a journey your potential customers embark on, starting from the moment they become aware of your brand to the final step of making a purchase. At the awareness stage, the goal is to capture attention and introduce users to your brand. So, what exactly is a conversion funnel ?

Data Visualization

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. Pilot your survey: Before launching the survey widely, test it with a small group. Customer satisfaction surveys are more powerful than you might think.

Customer Satisfaction

UX Planet

MAY 27, 2025

For decades, banks competed through branch locations, branding and fee structures. The apps design, tone and overall feel should work in harmonytelling a clear, authentic story that reflects the brand and resonates with users values. Brand Authenticity Wins People can spot inauthenticity online from miles away.

Finance

AB Tasty

OCTOBER 24, 2024

Our speakers, each experts in testing, optimization, and conversion rate, provided insights into how brands can increase revenue through personalized, thoughtful customer engagement. Meet the experts Nicole Story : Co-Founder & Director at Hookflash Analytics , leading experimentation in testing, optimization, and personalization.

User Testing

Userpilot

JUNE 2, 2025

78% of users churn in the first week after installation when brands dont have a clear engagement strategy based on regular push notifications. If you want to build a push strategy that improves over time, you need proper analytics, A/B testing , and behavioral insights from day one. Source: TheRodinHoods.

Analytic Tools

Centercode

JUNE 24, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Download it now What's Delta Testing?

User Testing

Arkenea

FEBRUARY 23, 2025

Specifically, and most importantly, they should ask, To what extent will implementing this item test or support the unique value proposition? With the above fresh in your mind, appreciate the value in user testing to remove obvious barriers and pain points but also to take onboard potential future features. The product experience?

User Testing

Innovatemap

NOVEMBER 20, 2024

Even if you add “AI” because the cool kids are doing it, using this question as a test can help ensure your message is more than marketing jargon. This could stem from user experience, brand identity or the unique perspective you offer. Start there to find more customer-centric ways to describe your product.

Product Marketing

AB Tasty

JULY 3, 2025

Building a culture of experimentation requires an appetite for iteration, a fearless approach to failure and a test-and-learn mindset. Ronny’s work has helped lay the foundation for modern online experimentation, influencing how some of the world’s biggest companies approach testing and decision-making.

User Testing

Sequent Learning

OCTOBER 29, 2024

Risk Mitigation Using a standardized platform reduces development risks by ensuring that each new product benefits from previously tested components and processes. Moreover, platform strategies have been linked to increased brand awareness and customer engagement.

Feedback Software

Sequent Learning

OCTOBER 29, 2024

Prototyping offers these benefits: Validates Assumptions Quickly Prototyping allows teams to test ideas with real users, validating assumptions early in the process. Product designers work to create a cohesive brand experience across all interactions, making sure customers enjoy a seamless experience regardless of where they engage.

User Testing

Userpilot

NOVEMBER 7, 2024

Increase conversion rates : Interactive demos get customers to test out your product’s features and fast-track the likelihood of product adoption. A/B test different versions : Experiment with variations in copy, visuals, and interactive elements. This both shortens the sales process and enhances the customer experience.

Demo

Centercode

JUNE 27, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Download it now What's Delta Testing?

User Testing

Userpilot

OCTOBER 31, 2024

User testing tools : Platforms that allow you to observe real users interacting with your products to gather usability insights and identify design issues. Social listening tools : Software for monitoring online conversations, brand mentions, and trends. UserTesting Type : User testing tool. Lookback Type : User testing tool.

Feedback Software

Product Talk

MAY 14, 2025

Its a whole other challenge to identify brand-new products to offer. Since she had implemented and tested APIs in the past, she knew the pattern of how a developer tests an API, and when it would be the best time to reach out and convince them that her companys API was easy to implement, clear, and well documented.

Product Research

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience

UX Planet

MARCH 3, 2025

The evidence leans toward continuous A/B testing and fast loading times (under 3 seconds on mobile) to enhance user experience and conversions. Here are detailed best practices: Functional and Straightforward Design: Keep the design clean and clutter-free, using a simple color scheme aligned with your brand. Whats Next?

User Testing

Lenny Rachitsky

MAY 25, 2025

High-quality, consistent marketing builds brand trust that makes everything else easier. Pricing for AI is still experimental: Seat, usage, and “AI worker” models each need live tests; don’t assume a one-size-fits-all SaaS formula.

Analytic Tools

Userpilot

MARCH 17, 2025

Ability to customize each interactive guide to fit your brand and style. Depending on your product, you might also need automated localization, A/B testing capabilities, advanced analytics or security, and more. Userpilot’s A/B testing feature helps you do just that. What users say about Appcues Appcues has a 4.6-star

Analytic Tools

Userpilot

JUNE 29, 2025

That’s why I never ship without mobile usability testing first. Mobile usability testing lets me catch the rough edges I’d otherwise miss: the taps that don’t land, the gestures that don’t register, the flows that seem obvious in a wireframe but fall apart in someone’s hands. When should you perform mobile usability testing?

User Testing

UX Planet

MAY 25, 2025

If its for validation on something small and specific, opt for usability testing or A/B tests. Deciding on instrumentation Match methods to objectives Choose tools and techniques (instruments for data gathering) aligned with your defined research goals. For exploratory insights, I highly recommend doing User interviews.

User Testing

AB Tasty

JULY 1, 2025

How do you ensure that every test is running smoothly, and that critical issues don’t slip through the cracks? The Challenge: Keeping Experiments Healthy at Scale For leading brands running over 100 campaigns a year, experimentation is at the heart of digital optimization.

Data Visualization

UX Planet

APRIL 17, 2025

It sets the tone for your brand and keeps visitors engaged. Theyre more likely to trust your brand, make a purchase, and even recommend you to others. Its this positive cycle that turns casual browsers into brand advocates, which is the ultimate goal for any eCommerce business. Remember, first impressions matter!

UX