Product Talk

MAY 3, 2023

Question: How do you test a customer’s willingness to pay for a solution? If your product is brand new and you think you have no competitors, expand your understanding of competitors. A Better Approach: Run a Demand Test We can simulate the buying experience and see if it resonates with people. Let’s dive in.

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User Testing Product Research Testing Feedback Software 292

UX Planet

NOVEMBER 4, 2024

Photo by UX Indonesia This ‘complete’ guide to usability testing follows an overview in my UX research methods playbook articles. Introduction If you’re responsible in some way for a digital product or system, you should be doing usability testing — whatever your sector, industry or role. Ok, that’s great for UX theory nerds.

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User Testing Product Research Reporting Tools Testing 75

Product Talk

DECEMBER 11, 2024

Tweet This When you consider employee experience to be a product and People Ops to be the product team, this impacts how you frame other teams like recruiting and employer branding. It emphasizes the importance of understanding users and building, testing, and iterating quickly. Introducing Continuous Discovery Habits to Passion.io

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Product Research Customer Experience User Testing Feedback Software 205

AB Tasty

MAY 15, 2025

Our 2025 Fashion Consumer Trends report reveals the shifts in how consumers discover, decide, and commit to fashion brands today. Jonny compared it to having a personal stylist: a brand should know both the customer and the market, understanding trends and styles while matching these to individual preferences.

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User Testing Product Research Testing Reporting Tools 52

The Product Guy

FEBRUARY 27, 2020

Additionally, working on the MVP would have allowed us to build, test and improve the product iteratively within the deadline. Hence, we started to add each of the requested features to our kiosk and tested the result with the passengers. Testing hypothesis and product design are essential in mitigating and adapting to usability risk.

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User Testing Weak Development Team Product Research Customer Experience 419

Alchemer Mobile

NOVEMBER 13, 2024

Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. They are also inclined to recommend the brand to others. Pilot your survey: Before launching the survey widely, test it with a small group. Customer satisfaction surveys are more powerful than you might think.

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Customer Satisfaction Product Research Data Visualization Customer Feedback 238

The Product Guy

MARCH 19, 2025

The companies leading in sustainability arent just meeting ESG goals; theyre cutting operational costs, improving brand trust, and increasing customer loyalty. Building Durable Products: When to Reinvent vs. Retire Some products stand the test of time, while others become bloated or irrelevant. Impact-driven sustainability wins.

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Development User Testing Customer Feedback Customer Experience 195

The Product Coalition

OCTOBER 16, 2023

The Enduring Obsession: Big Brands and NFTs — A Tale of Hope and Uncertainty NFTs: A Shaky Start for the Big Fish When it comes to the world of NFTs, even the biggest brands are not immune to the initial turbulence. Major brands, like GameStop, once hyped up their NFT marketplaces, hoping to ride the NFT craze to success.

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Branding User Testing Customer Experience Data Visualization 147

AB Tasty

OCTOBER 24, 2024

Our speakers, each experts in testing, optimization, and conversion rate, provided insights into how brands can increase revenue through personalized, thoughtful customer engagement. Meet the experts Nicole Story : Co-Founder & Director at Hookflash Analytics , leading experimentation in testing, optimization, and personalization.

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User Testing Product Research Testing Customer Experience 52

Alchemer Mobile

JANUARY 12, 2022

84% of consumers say they’re more likely to stick with a brand that has a loyalty program. Brands save money by increasing retention and activating their current customers for repeat purchases. This keeps the current customer happy and engaged while the brands gain a new customer at a much lower cost. Product testing.

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User Testing Customer Experience Branding Reference 278

Product Innovation Educators

JULY 4, 2022

The leading brand cost about $150. I tried a brand that was new to me offering a wifi camera for $29. The highly rated and recognized brand was about $800. From there, if we’re getting into a brand new category, we follow a fast-follower strategy. It worked great with the cloud features I expected.

Artificial Inteligence 284

Artificial Inteligence User Testing Feedback Software Customer Feedback 284

Userpilot

OCTOBER 19, 2024

A 14-day free trial is available for businesses to test the platform before committing. Qualaroo is a powerful in-context survey tool designed to help you gather feedback directly from users as they interact with your brand on any channel. Customize the branding of your surveys to match your company’s design.

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Feedback Software Analytic Tools Data Visualization Research Software 105

Product Innovation Educators

APRIL 10, 2023

After testing them and understanding which brands a consumer would want to satisfy each job, we found the second most important job to be done in quick-service breakfast was owned by a competitor, and it had to do with feeling strong, competent, and capable. We asked consumers, “Which brand do you want to solve this?”

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User Testing Healthcare Product Research Artificial Inteligence 247

Userpilot

DECEMBER 18, 2024

Usability testing : Observe how real users interact with your product while they perform specific tasks to help you identify usability issues. A/B testing : Compare two versions of your product or design to determine which performs better with users. Beyond these options, you can also dig even deeper with hypothesis testing.

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Data Visualization Analytic Tools Research Software User Testing 105

UX Planet

FEBRUARY 3, 2025

Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups. Accessibility TestingTools Testing is crucial for ensuring that your website meets accessibility standards.

UX 101

UX Research Software Data Visualization User Testing 101

UX Planet

MARCH 3, 2025

Test in All Lighting Conditions Dark mode might look perfect in a dim room but could be tough to read in bright sunlight. Branding Adjustments Colors look different against dark backgrounds. Companies often tweak their branding slightly for dark mode to maintain consistency across boththemes.

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Research Software User Testing Customer Experience Branding 97

Alchemer Mobile

APRIL 20, 2022

Mobile teams rose to the challenge by testing new ways to engage the increased number of consumers in their apps. eCommerce brands were in a boon last year, and they capitalized on engaging with the increased volume of consumers through their mobile experiences. DOWNLOAD THE FULL 2022 BENCHMARK REPORT HERE.

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User Testing Feedback Software Customer Experience Customer Feedback 243

UX Planet

DECEMBER 6, 2024

Finally, personalization has reached a new level, with AI helping brands deliver more customized content and anticipate user needs in real time. Rapid prototyping and building user journeys is one area where AI shines, enabling teams to quickly create, test, and iterate on design concepts.

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Feedback Software Research Software Analytic Tools Data Visualization 89

Alchemer Mobile

NOVEMBER 10, 2022

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as CNN, WeatherBug , FanDuel , Capital One, JetBlue, Dunkin’, Zillow, Norwegian Cruise Lines, Safeway, Alaska Airlines, and more. Mobile in-app feedback tools & solutions.

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Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

JUNE 27, 2024

There are so many multivariate testing tools available that it can be difficult to choose the right one. TL;DR Multivariate testing is a technique for experimenting with multiple variations of different elements on the same page to determine which combination yields the best results. Leanplum – Best for mobile A/b testing.

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools User Testing 105

Alchemer Mobile

APRIL 13, 2021

Rather than scrambling to close growing consumer retention holes, they focused on testing new ways to engage the increased number of consumers in their apps. Shopping apps typically see relatively low retention due to high marketplace competition and consumers being loyal to multiple brands at the same time. Popular Phrases.

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Feedback Software Research Software User Testing Systems Review 232

Product Innovation Educators

MARCH 3, 2025

Joining us is returning guest, Carmel Dibner, who is a principal and co-owner at Applied Marketing Science (AMS), where she has helped companies uncover critical customer insights to improve products, services, and customer experiences.Before moving to consulting she was in brand management at Unilever.

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Research Software Product Research Artificial Inteligence User Testing 156

Userpilot

OCTOBER 28, 2024

This means using the welcome survey discussed above to learn what users expect from your brand. Gamification involves integrating game mechanics like challenges, rewards, and feedback to boost enthusiasm for your brand. A deep sense of loyalty to your brand ! A/B test results. – to gamify their onboarding.

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User Testing Customer Feedback Customer Experience Onboarding KPIs 105

Product Innovation Educators

JANUARY 15, 2024

A 10-week partnership starts with a kickoff with the brand partner. Over 10 weeks, we do research, define the problem, test, prototype, and validate what we’re building. At the midpoint, we meet with the brand partner to make sure we’re solving the right problem. This is not student work they’re getting.

User Testing 284

User Testing Product Research Customer Experience Research Software 284

Alchemer Mobile

MAY 19, 2021

mParticle is the customer data platform for brands leading the CX revolution. We think we’re pretty great – and so do many leading enterprise brands such as eBay, CNN, Viacom, Capital One, JetBlue, Arby’s Postmates, Zillow, Norwegian Cruise Lines, Safeway, Sonic, and more. Mobile in-app feedback tools & solutions. Apptentive.

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Feedback Software User Testing Data Visualization Customer Feedback 236

Roman Pichler

AUGUST 11, 2020

For instance, make the goal “be the number one weight loss app” precise by describing the desired business impact, the specific benefit the company will experience, such as increase in brand equity. Consequently, it will be difficult to test the board and mitigate the risk that the product strategy is wrong.

Vision 344

Vision User Testing Product Research Research Software 344

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. So, we won’t waste your time.

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User Testing Customer Experience Feedback Software Customer Feedback 257

The Product Guy

OCTOBER 2, 2016

That being said, coming from a company that focuses on qualitative research methodologies (usability testing, in-depth interviews, and Friendship Groups™) it was interesting to hear that one of the balancing acts that PMs deal with regularly is the balance between qualitative and quantitative research.

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Product Research User Testing Product Manager Product Management 367

Product Innovation Educators

JANUARY 30, 2023

Emily is now a customer experience strategist for Landor & Fitch, the New York-based brand and design group. There are four phases: Empathizing Defining the problem Ideating Prototyping and testing [10:05] How did you use this framework in your project? Previously she was a marketing specialist for Accenture.

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User Testing Education Customer Feedback Product Research 249

Alchemer Mobile

OCTOBER 13, 2020

Yet at the end of the day, many brands know little about their customers on an individual, human level. Even some of the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings, net promoter scores, and trends in retention and per-customer revenue. Improve beta testing.

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Product Research User Testing Customer Feedback Customer Experience 246

Alchemer Mobile

MAY 31, 2022

And consumers want to hear from the brands they use— 51% expect companies to ask them for feedback directly. . Surprisingly, many brands know little about their customers on an individual, human level. Even the most customer-centric brands are guilty of overemphasizing aggregate metrics, like star ratings and NPS.

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Product Research User Testing Customer Experience Customer Feedback 243

Alchemer Mobile

NOVEMBER 10, 2020

leading the company’s customer experience platform by gathering feedback from customers in-store and online for the portfolio of brands. This includes conducting surveys with customers to gather feedback on the company’s digital and in-store experiences and providing feedback on any tests for new technology, programs, or products.

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User Testing Customer Feedback Feedback Software Research Software 244

Product Talk

MAY 14, 2025

Its a whole other challenge to identify brand-new products to offer. Since she had implemented and tested APIs in the past, she knew the pattern of how a developer tests an API, and when it would be the best time to reach out and convince them that her companys API was easy to implement, clear, and well documented.

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Product Research User Testing Technical Review Systems Review 131

UX Planet

FEBRUARY 5, 2025

Enter Rumi Cosmetiques , a brand that aced the eCommerce game by doing precisely this. Spoiler alert: it worked wonders, demonstrating that when you align your brands digital strategy with your users expectations, you achieve incredible results. Branding also received a fresh coat of paint. Ready to uncover their secrets?

Customer Experience 97

Customer Experience User Testing User Experience Data Visualization 97

Roman Pichler

JULY 7, 2020

This has two benefits: First, it allows you to quickly test an idea and release a feature fake or early version of a feature, gather user feedback, and adapt it. Feature teams can also consume items directly from the product backlog and turn them into working software. When are Feature Teams Preferable and When are Component Teams Better ?

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User Testing Feedback Software Customer Experience Customer Feedback 342

Userpilot

OCTOBER 3, 2024

Consider some other metrics that are just as important: Net Promoter Score (NPS) : Unlike CSAT, NPS focuses on long-term satisfaction with your brand and not just a single interaction. Better opportunity for WoM marketing The way customers feel about your business often shapes their narrative about your brand.

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User Testing Product Research Data Visualization Customer Experience 105