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Strategic Prioritization in Product Management: Core Notions and Insights

The Product Coalition

It’s the practical tool that helps managers navigate the complex path of development. In this article, JetStyle’s CEO and co-founder Alexey Kulakov will talk about the basics of this notion.You’ll learn the definition of prioritization, its core components — frameworks, goals and metrics, and correlation between teams and backlogs.

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Building Your Customer Engagement Framework: All You Need to Know

Userpilot

Customer engagement and customer retention go hand in hand. Having a customer engagement framework in place will make it easier to organize your customer engagement efforts and track their results. There are five customer engagement stages: acquisition, activation, adoption, retention, and revenue/advocacy.

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Customer Retention Model: What Are They And How to Use Them

Userpilot

A customer retention model helps you predict what customers want using data. It helps you generate insights from past user behaviors, and you can use that information to design customer retention strategies that work. Combine both for a better customer retention strategy.

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A Complete Guide to Conversion Path Marketing

Userpilot

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

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Growth Marketing vs Demand Generation: What Are the Differences?

Userpilot

Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention.

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Continuous Product Discovery is for Everyone [Case Study]

Product Talk

That’s why case studies are so valuable. This is why I’m really excited to share today’s case study with you. Farm Credit Services of America (FCSAmerica) is a lending company serving farmers and ranchers in Nebraska, Iowa, South Dakota, Wyoming, and Kansas. Our industry is too old. Tweet This.

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Funnel Analysis Examples and Case Studies in 5 Industries

Amplitude

Understanding the customer journey is crucial to building products that meet your users’ needs. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. However, conversion funnels are not a one-size-fits-all framework. Action: When users convert.