Remove Case Study Remove Inbound Remove Product Marketing
article thumbnail

How pricing strategy helps shape your entire business model

Intercom, Inc.

The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.

article thumbnail

16 Best Product Marketing Campaigns To Inspire Your Own

Userpilot

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 Customer-Led Marketing Examples to Inspire Your Strategy

Userpilot

HubSpot gives a platform to its customers at Inbound conference. Userpilot shares the stories of successful customers in case studies Userpilot interviews its successful customers regularly and formulates case studies to showcase real-world examples of how companies have effectively used the platform to achieve specific goals.

article thumbnail

Marketing Roadmap: The Product Marketing Manager Guide to Success

Userpilot

How do you design a marketing roadmap that structures your project and keeps your team organized through the marketing lifecycle? A high-level strategic plan is the life force of a successful product marketing campaign. It connects business objectives to your marketing efforts and covers every important detail.

article thumbnail

Case Study: How ReadyTech Use Product-Led In The Workforce Sector

BrainMates

Case Study: How ReadyTech Use. Product-Led In The Workforce Sector. When you think about the workforce sector you might not immediately see how product fits into the equation. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

article thumbnail

Product adoption: how to get customers to embrace your product

Intercom, Inc.

The goal of this second force is to make your solution so appealing that the prospective customer is willing to take on the work of switching to a new product in order to experience your product’s benefits. Check out how Cleo uses our Answer Bot to manage close to 200 inbound chats coming in daily.

article thumbnail

The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important. SaaS Marketing Strategies for Growth in 2021. Content Marketing. SEO for SaaS Marketing. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. in revenue in 2020.