Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. What Is Product Marketing? Ready to dive in?

Analytic Tools 97

Analytic Tools Feedback Software Research Software Data Visualization 97

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 72

Messaging User Testing Research Software Analytic Tools 72

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

APRIL 24, 2024

Usability testing is an invaluable resource for UX researchers…but only if you’re able to recruit participants in the first place. This is a problem that our own UX researcher at Userpilot, Lisa, faced when she tried recruiting participants the traditional way. However, as Lisa experienced, this was not the case in the B2B space.

User Testing 78

User Testing Product Research Research Software Data Visualization 78

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Product messaging experiments.

Research Software 90

Research Software Feedback Software Analytic Tools Customer Experience 90

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

Customer Communications 74

Customer Communications Feedback Software Research Software Analytic Tools 74

UX Studio

SEPTEMBER 20, 2018

In this case study, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. In this case study we cover: The user onboarding redesign process, Problems and their solutions, and. To find out why people had stopped using the app, we did what we always do.

Research Software 95

Research Software Analytic Tools Feedback Software UX 95

Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Start building your localization strategy by identifying the right market.

Research Software 76

Research Software Analytic Tools User Testing Onboarding KPIs 76

Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. We have created an ultimate guide that will serve as a blueprint for SaaS owners to maximize SaaS customer success in 2024.

Feedback Software 56

Feedback Software Analytic Tools Research Software User Testing 56

Userpilot

APRIL 3, 2024

Wondering how to create a resource center for your SaaS product? Essential elements of most resource centers include user documentation , video tutorials , FAQs, a search function, a feedback widget , product updates , and AI tools. Jira’s Resource Center effectively places common solutions at the top, enabling quick user access.

Feedback Software 84

Feedback Software Analytic Tools Research Software Data Visualization 84

Userpilot

SEPTEMBER 18, 2021

What is a SaaS product with non/poor customer activation tools and rates? A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. What is customer activation in SaaS?

Analytic Tools 87

Analytic Tools Research Software Feedback Software Data Visualization 87

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 94

B2B User Testing Research Software Analytic Tools 94

Userpilot

APRIL 27, 2021

Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! Just look at Bonjoro that recently released a case study about how they increased their trial to paid conversion rate by 32.7%. Why Is SaaS Onboarding So Important? What Are SaaS Onboarding Tools?

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 84

Research Software Analytic Tools Feedback Software Data Visualization 84

Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Development involves selling existing products to new markets.

Feedback Software 89

Feedback Software Analytic Tools Research Software Data Visualization 89

Userpilot

JANUARY 27, 2023

Looking for excellent evaluative research design examples? In this article, we explore various evaluative research methods and best data collection techniques for SaaS product leaders that will help you set up your own research projects. What is evaluative research? If so, you’re in the right place! Book the demo!

User Testing 90

User Testing Product Research Research Software Feedback Software 90

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Messaging: Ignore at your peril.

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Userpilot

MARCH 21, 2024

Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. Now, let’s go over each stage of the customer lifecycle: Awareness stage : Capturing interest and making a memorable first impression through marketing and social media.

User Testing 91

User Testing Analytic Tools Research Software Feedback Software 91

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Define your marketing personas. What words do they use?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience: Discovery: This is where you reach prospects through your marketing materials and show what they can get from using your product.

Feedback Software 75

Feedback Software Research Software Customer Experience User Testing 75

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 87

Product Marketing Marketing Research Software Feedback Software 87

Userpilot

JANUARY 3, 2023

MQL is a potential customer fit for your business, reviewed by the marketing team. Tracking MQL to SQL conversion rates can improve your marketing efforts, and conversion frequency, and thus drive business growth. What is a Marketing Qualified Lead (MQL)? Marketing & Sales funnel. Let’s dive in!

User Testing 90

User Testing Feedback Software Research Software Customer Experience 90

Userpilot

NOVEMBER 1, 2022

In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. Real-life examples of personalized customer service from fast-growing SaaS companies. Ask them for their feedback using in-app microsurveys. Customers are always shopping around for the best solution for their needs.

Data Visualization 89

Data Visualization Feedback Software Analytic Tools Research Software 89

The Product Coalition

MARCH 11, 2024

Duolingo , the gamified language learning app, has revolutionized accessibility in education. Pop-up messages showcase features like unlimited hearts and offline access, appearing strategically after users lose hearts or miss a lesson due to a lack of internet connectivity. This fosters a sense of community and friendly competition.

Research Software 105

Research Software Reporting Tools Artificial Inteligence Customer Experience 105

Userpilot

DECEMBER 3, 2022

In this article, we cover the following: What UX design is and why UX is important in SaaS. To identify opportunities to improve your UX design, you should start with user research. Collect customer feedback with in-app surveys. Push the most successful new solution out to your entire customer base. What is UX design?

Feedback Software 90

Feedback Software Research Software Analytic Tools User Testing 90

UX Studio

APRIL 25, 2019

How you present yourself to the world, visually and in terms of message, constitutes a real science and many companies do a good job of that. Let’s jump into branding research! It will take you just eight minutes to read this article, you will know about: An “inclusive” marketing strategy. A snapshot of tools and techniques.

User Testing 73

User Testing Product Research Research Software Data Visualization 73

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. How do you launch a SaaS product?

Research Software 88

Research Software Feedback Software Onboarding KPIs Product launches 88

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. What is marketing data?

Data Visualization 89

Data Visualization Customer Feedback Customer Experience User Testing 89

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. You love to translate complex concepts into clearly articulated messaging.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. We then jammed those models into our platform so that customers could access the outputs in many ways.” You also have a mobile app that sends similar messages via push notifications.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. This is the main question we explore in the article.

Analytic Tools 79

Analytic Tools Data Visualization Research Software Onboarding KPIs 79

Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

Feedback Software 91

Feedback Software Research Software Reporting Tools Onboarding KPIs 91

Userpilot

FEBRUARY 25, 2021

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. SaaS Marketing Playbook Table of Contents.

Research Software 62

Research Software User Testing Outbound Marketing 62

Userpilot

JANUARY 27, 2021

How important is the ease of use for the success of your SaaS company? Pawel Banhegyi asked 98 SaaS businesses a bunch of questions that revealed why you should make the ease of use and good, intuitive UX an absolute priority! What about software solutions they have to review based only on a single web page?

Research Software 91

Research Software Feedback Software User Testing Data Visualization 91

Userpilot

MARCH 21, 2023

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. But how do you actually convert visitors into paying customers for your SaaS business? There are many ways, but mastering SaaS landing page best practices is certainly one. Call-to-action.

Analytic Tools 52

Analytic Tools Research Software User Testing Data Visualization 52