Mind the Product

APRIL 11, 2018

While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Here we look at a case study of a flash sale platform in the UK called Wriggle ( [link] ) that shows us that simplifying value propositions is an ongoing process that’s key to growth.

User Testing 107

User Testing Customer Experience User Experience Naming 107

BrainMates

SEPTEMBER 19, 2022

Case Study: How ReadyTech Use. Product-Led In The Workforce Sector. When you think about the workforce sector you might not immediately see how product fits into the equation. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. The Unknown Unknowns.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Question : Design a Smart Fridge. Does that sound good?

Reporting Tools 65

Reporting Tools Data Visualization User Friction Feedback Software 65

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MARCH 13, 2023

It’s really a blank canvas for our product managers to get creative.’ That’s good when you’re delivering your core product functionality because you want to make sure your product is well-tested, but it’s not that great if you’re trying to test an upgrade dialogue.

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Great insight from @danatherrien https://t.co/GToygEySYG

Events 84

Events Product Research User Testing Customer Feedback 84

Product Innovation Educators

JUNE 8, 2018

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

User Testing 48

User Testing Product Marketing Airlines Marketing 48

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Great insight from @danatherrien [link] #b2b.

Events 60

Events Product Research User Testing Customer Feedback 60

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. Product-Led Growth by Wes Bush is the ultimate book on how to implement product-led growth and build winning products.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Product Talk

NOVEMBER 2, 2022

Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference. Front UX & Product Management Case Study Conference. New York Product Conference. Product-Led Summit | Amsterdam. Growth Marketing SUMMIT. Product-Led Summit | Sydney.

Artificial Inteligence 183

Artificial Inteligence Product Research Naming Agile 183

The Product Coalition

JULY 6, 2022

Most of our readers would have heard of Agile product management. In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). This is why it is important to follow a set of principles that can help you manage your product’s lifecycle better.

Startups 124

Startups Feedback Software User Testing Product Research 124

The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

Technical Review 157

Technical Review Product Management Product Manager Research Software 157

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B products often have to appeal to many different personas. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Mixpanel

MARCH 30, 2020

Latest studies note that only 35% of product manager roles are filled by women, and most of those roles are entry-level positions, meaning they are often removed from influential decision making. Meanwhile, if you’re looking to start or advance your career in product management, check out AWIP’s job board.

Analytic Tools 116

Analytic Tools Feedback Software Reporting Tools User Testing 116

The Product Coalition

MAY 9, 2020

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. In March I set out to help product leaders answer this question.

User Testing 79

User Testing Product Research Customer Experience Customer Feedback 79

Userpilot

JANUARY 27, 2023

Evaluative research, on the other hand, tests how good your current product or feature is. Why is conducting evaluation research important for product managers? Ongoing evaluation research is essential for product success. It allows PMs to identify ways to improve the product and the overall user experience.

User Testing 98

User Testing Product Research Research Software Feedback Software 98

PMLesson's Ace the PM Interview

JANUARY 31, 2022

Great product managers never stop learning. That's why we scoured our bookshelves to make a list of the best product management books we could find. Fortunately, there is a cornucopia of stellar books perfect for product managers who want to learn everything from user-centric design principles to advancing their career.

Books 95

Books User Testing Technical Review Product Management 95

Product Talk

FEBRUARY 12, 2020

Find our other Product in Practice posts here. Ask 100 product managers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice. Ask 100 product managers how they ended up in their roles and you’re unlikely to hear the same career trajectory repeated twice. Tweet This.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

bpma ProductHub

JUNE 30, 2017

” A list of requirements might represent logic, long case studies might represent art, but user stories represent the best of bringing the two together with context. BONUS : You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing! Benefits: More usable products.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Userpilot

JUNE 20, 2023

Here are some bonus books that enable you to effective product management: Inspired by Marty Cagan emphasizes understanding users, collaboration, iterating, and refining based on feedback. 1 Product Rantz by Userpilot Product Rantz by Userpilot. Userpilot's Product Rantz is a new release from last week.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Research Software Books 98

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Good Product Manager

MARCH 6, 2016

One of the most important things that product managers need to do is understand customer needs in order to drive new products and enhance existing offerings. However, we know that that’s often a major area where companies and product teams struggle. Recent Product Management Interviews. SPRuBSAe5P.

User Testing 79

User Testing Leadership Customer Feedback Product Research 79

Product Bookshelf

FEBRUARY 13, 2017

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. Product management as a topic is vast.

Product Management 81

Product Management Product Manager Management Management 81

Good Product Manager

APRIL 21, 2015

One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation. Three Questions About Product Management.

Research Software 74

Research Software Product Research Feedback Software User Testing 74

The Product Coalition

SEPTEMBER 2, 2019

The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. Costs: What is the full cost of your product development? That’s when the trough of sorrow begins.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

FEBRUARY 17, 2021

Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Product Con. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. I’ve heard from people who’ve realized they wanted to go into product management in part by reading this blog. Ten Year Anniversary! Nearly 850,000 sessions.

Product Management 60

Product Management Product Manager Agile Management 60

Good Product Manager

DECEMBER 4, 2016

On December 4, 2006, I published my first post on this blog , where I wrote, “If you want to be a good product manager, share your knowledge. I’ve heard from people who’ve realized they wanted to go into product management in part by reading this blog. Ten Year Anniversary! Nearly 850,000 sessions.

Product Management 60

Product Management Product Manager Agile Management 60

Product Bookshelf

NOVEMBER 5, 2016

PM Interview Questions: Over 160 Problems and Solutions for Product Management Interview Questions by Lewis Lin. The product management interview is hard. Even without these extra requirements, interviews are heavily weighted towards case studies. user base, revenue, population).

Product Management 63

Product Management Product Manager User Testing Analytic Tools 63

Good Product Manager

SEPTEMBER 21, 2015

One of the key elements underpinning any successful product, service or solution is that it addresses buyer and user needs. That is not a guarantee of success, but it is difficult to create and sustain a successful offering in the market that does not satisfy customer needs. Unfortunately, this is one area where organizations struggle.

Product Research 60

Product Research User Testing Customer Experience Product Management 60