Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 94

Research Software Analytic Tools Feedback Software Data Visualization 94

Business of Software Conference

AUGUST 23, 2023

Hear, in their own words, what each aspect of the case study will be looking at and why we have these amazing people leading an afternoon of insight and intrigue into the growth of Autobooks.

Events 40

Events Books Product Marketing Marketing 40

Mind the Product

OCTOBER 10, 2018

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit.

User Testing 125

User Testing Product Marketing Marketing User Friction 125

Mind the Product

JULY 13, 2017

One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit.

User Testing 142

User Testing Product Marketing Marketing Product Research 142

Mind the Product

APRIL 11, 2018

While humans are emotional beings, the reality is they’re more likely to come to your product or service to achieve a clear transactional benefit. Here we look at a case study of a flash sale platform in the UK called Wriggle ( [link] ) that shows us that simplifying value propositions is an ongoing process that’s key to growth.

User Testing 109

User Testing Customer Experience User Experience Naming 109

BrainMates

SEPTEMBER 19, 2022

Case Study: How ReadyTech Use. Product-Led In The Workforce Sector. When you think about the workforce sector you might not immediately see how product fits into the equation. The product managers drive the team roadmaps according to set objectives aligned to company objectives, as well as the product strategy overall.

Feedback Software 52

Feedback Software User Testing Customer Feedback Data Visualization 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. When users are considering your product and comparing it with other alternatives. But how can you use it?

B2B 102

B2B Analytic Tools Feedback Software Data Visualization 102

PMLesson's Ace the PM Interview

OCTOBER 7, 2019

In this post, we'll review a case study submission from one of our Exponent members, Sholanki Sarkar. If you want to brush up on the basics of answering Product Design Questions, check out Exponent’s lesson on how to ace the product design interview question. Question : Design a Smart Fridge. Does that sound good?

Reporting Tools 65

Reporting Tools Data Visualization User Friction Feedback Software 65

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

Feedback Software 96

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 96

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Marketing 95

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 103

B2B User Testing Research Software Analytic Tools 103

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

MARCH 13, 2023

‘That’s good when you’re delivering your core product functionality because you want to make sure your product is well-tested, but it’s not that great if you’re trying to test an upgrade dialogue. Osano’s upgrade and billing components are now all built in Userpilot.

User Testing 52

User Testing Feedback Software Customer Feedback Customer Experience 52

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Establish data-oriented practices to optimize performance and continually improve the efficiency and impact of marketing channels.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 96

Feedback Software Research Software Marketing User Testing 96

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 96

Feedback Software Analytic Tools B2B Embedded Analytics 96

The Product Coalition

NOVEMBER 14, 2023

Since my current company is in very early stages (pre-product market fit), I personally look over each designer’s portfolio before I or others on my team interview them. This page made it very easy to see one case study at a time. Answers the case study problem with just the right amount of detail.

User Testing 125

User Testing Startups B2C Product Research 125

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs.

Events 84

Events Product Research User Testing Customer Feedback 84

Product Innovation Educators

JUNE 8, 2018

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

User Testing 48

User Testing Product Marketing Airlines Marketing 48

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. Content —Develop relevant content to be used for all go-to-market channels and materials.

Framework 70

Framework Marketing Webinar Document 70

Product Talk

NOVEMBER 2, 2022

Front UX & Product Management Case Study Conference. New York Product Conference. Product-Led Summit | Amsterdam. Growth Marketing SUMMIT. ProductCon San Francisco: The Product Management Conference. Product-Led Summit | Sydney. Product Marketing Summit | Singapore.

Artificial Inteligence 185

Artificial Inteligence Product Research Naming Agile 185

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B products often have to appeal to many different personas. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

ProductPlan

SEPTEMBER 13, 2022

As markets mature, the competitive landscape gets crowded. Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs.

Events 60

Events Product Research User Testing Customer Feedback 60

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, you run paid ads to drive traffic to your product-led blog posts. The website has 7 different landing pages for various use cases and roles.

Research Software 90

Research Software Feedback Software User Testing Reporting Tools 90

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. We realized we needed to build that trust into the product itself.”. Tweet This. Tweet This. Tweet This.

Product Research 177

Product Research Data Visualization User Testing Research Software 177

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 100

Data Visualization User Testing Analytic Tools Feedback Software 100

Sachin Rekhi

AUGUST 4, 2021

Other Programs In the Fall cohort there will be 14 total programs across Product, Growth, Engineering, Founders, and Marketing all built and led by experienced executives. Here is the full slate: Product Programs : Product Management Foundations , Product Leadership , Product Strategy , User Insights for Product Decisions.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

bpma ProductHub

JUNE 30, 2017

” A list of requirements might represent logic, long case studies might represent art, but user stories represent the best of bringing the two together with context. BONUS : You’ll also learn the value of high-fidelity user stories for marketing and sales – without changing a thing! Benefits: More usable products.

User Testing 150

User Testing Customer Experience Customer Feedback Research Software 150

Userpilot

MARCH 18, 2022

It is how businesses let their target audience know who they are and what they can do and it refers to the words on your site, landing pages, as well as other marketing messages. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

DECEMBER 31, 2022

Curious about how to turn RFM segmentation into a powerful marketing technique for understanding customer behavior and driving growth? User RFM analysis to tailor your marketing activities to each customer segment and drive new customer acquisition and retention. You came to the right place! We also added RFM segmentation examples.

Analytic Tools 95

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 95

freshtrax

MARCH 17, 2021

In btrax’s first virtual event of the 2021 series, Localizing for the Japanese Market, we invited leading industry experts to share their professional experience launching products in Japan. Eugene Oh provided an outstanding presentation sharing insights from his experience as the [International] Product Marketing Lead at Square.

Reporting Tools 105

Reporting Tools Product Research Research Software User Testing 105

Userpilot

AUGUST 30, 2023

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. The event is for anyone responsible for driving growth for their product. Product management and leadership speakers. Product growth speakers.

Customer Experience 103

Customer Experience User Testing Customer Feedback Research Software 103

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 93

Feedback Software Research Software User Testing Product Research 93