Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 95

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What does PLG stand for in marketing?

Analytic Tools 86

Analytic Tools Feedback Software Onboarding KPIs Marketing 86

Userpilot

NOVEMBER 14, 2022

From a child reminding herself to be on her best behavior to receive mentorship in return for loyalty, we all engage in reciprocity marketing. Bringing it to the business world, reciprocity marketing is taking proactive steps to give something that evokes a positive response in customers. What is reciprocity marketing?

Feedback Software 90

Feedback Software Research Software Marketing User Testing 90

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Product Innovation Educators

JUNE 8, 2018

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. Product-market fit case studies. Product-market fit is about finding an area where value is created for a group of customers – a market.

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User Testing Product Marketing Airlines Marketing 48

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 89

Feedback Software Analytic Tools B2B Embedded Analytics 89

Pragmatic Marketing

MAY 6, 2018

The most recent evolution involves the Pragmatic Marketing Framework. We’ve revised 14 boxes on the right side of the framework to more accurately reflect the current realities of marketing products and connecting with buyers. Content —Develop relevant content to be used for all go-to-market channels and materials.

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Framework Marketing Webinar Document 70

Mixpanel

APRIL 18, 2024

Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. B2B products often have to appeal to many different personas. B2B launches are very much a cross-functional effort.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 91

Data Visualization User Testing Analytic Tools Feedback Software 91

Userpilot

MARCH 18, 2022

In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Product messaging shapes how you’re seen, which is why getting it right is very important. Why is product messaging important?

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Research Software Feedback Software Messaging User Friction 52

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Others include PPC adverts, social media, or email marketing. For example, you run paid ads to drive traffic to your product-led blog posts. The website has 7 different landing pages for various use cases and roles.

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Research Software Feedback Software User Testing Reporting Tools 80

Userpilot

JANUARY 12, 2023

After-hours support also sets you apart from competitors, allows you to reach global markets, and helps you build a positive brand reputation. Empowers you to reach global markets. You will also be more attractive to nationwide and global markets when help is available in any time zone. Product documentation articles.

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Embedded Analytics Customer Experience Customer Satisfaction Software Review 81

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

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Feedback Software Research Software User Testing Product Research 84

The Product Coalition

AUGUST 12, 2020

Using it for branding and storytelling Branding and storytelling might sound like the sole property of the marketing team, but as a Product Manager, storytelling is your best friend. With so many similar products on the market, brand is a huge influence over potential customer buying habits.

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User Testing Research Software Product Research Customer Experience 92

Userpilot

NOVEMBER 28, 2022

A high churn rate leads to low customer lifetime value and a negative brand image. This can be anything from communicating upcoming changes to asking how they feel about your brand. Speaking of brand perception , an occasional NPS , CES, or CSAT survey is a great way to collect customer feedback quickly. Lack of connection.

Feedback Software 86

Feedback Software Analytic Tools User Friction Customer Feedback 86

Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

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Books Research Software Feedback Software Analytic Tools 98

Innovatemap

JULY 8, 2021

Before the Innovatemap team helps clients find the best brand to communicate their vision or design a product with intention, they start at the source: what inspires them. Tressa Janes (Brand Designer) highlighted work by Nick Slater. Screenshot pictures a case study on the project, available here. Sketch it Out.

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Magazine Research Software Healthcare Branding 52

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. These insights can help you with other efforts, such as personalized retention marketing or customer segmentation. Build loyalty. User acquisition.

Customer Experience 72

Customer Experience User Testing Customer Feedback Feedback Software 72

The Product Coalition

MAY 9, 2020

In March I set out to help product leaders answer this question. Through interviews, case studies, and community dialogue I continue to identify emerging product management best practices, product strategy pivots, and delivery practice trends that will impact our profession for years to come.

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User Testing Product Research Customer Experience Customer Feedback 79

Business of Software Conference

AUGUST 2, 2021

The speaker used an example from his native Denmark to illustrate the pitfalls of taking a brand global. I have no reason to disbelieve that story but I can bet that their marketing teams sighed a sigh of relief at not having to tiptoe around that name anymore. Name Change.

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Naming Workshop Events Consulting 52

Userpilot

OCTOBER 1, 2021

Businesses that deliver generic, one-size-fits-all product tours are doomed to fail. You can personalize your color scheme in line with your brand, or allow your customer to do so in line with theirs. As Jake's story shows, sometimes two customers of the same product can have very different needs and use cases. ."

Analytic Tools 101

Analytic Tools Feedback Software User Testing Data Visualization 101

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: uxdx.com/apac/2021.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? The better a user understands your product, the more likely they are to be able to achieve their goals – and knowledge bases help users shorten the learning path. With a well-defined customer education strategy. Email series.

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Education User Testing Customer Feedback Customer Experience 85

Userpilot

JUNE 7, 2022

In this article, we will examine product-centric vs customer-centric approaches and discover how to switch your SaaS business to a customer-centric approach. A product-centric company focuses its attention on the product regardless of the customers and demand in the market. What is a product-centric approach in SaaS?

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

The Product Coalition

AUGUST 2, 2018

FRONT: CONFERENCE FOR UX AND PRODUCT MANAGERS Front is a conference for designers and product managers that takes place annually in Salt Lake City, Utah. It’s a very unique product conference in that it’s focused on in-depth case studies from peers in product management and UX?—?case

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Events B2B UX Workshop 60

Userpilot

OCTOBER 19, 2022

To succeed, product marketers and customer service teams in SaaS must recognize that customer service isn't a one-size-fits-all affair. The insistent customer has a clear idea of what they desire and want to achieve it with your product quickly. Loyal customers are every marketer's delight. Website Visitors.

Customer Experience 91

Customer Experience Feedback Software Analytic Tools Research Software 91

Userpilot

FEBRUARY 21, 2022

Whether you have a brand new product launch in the pipeline or planning to r elease a new version or feature , our article will guide you through the process step by step and help you develop an effective launch plan. The launch phase revolves around building and implementing your go-to-market (GTM) strategy.

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Research Software Feedback Software Onboarding KPIs Product launches 89

Mind the Product

FEBRUARY 13, 2020

As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. This case study focuses on Lean Product Validation, but the chart below gives an overview of our entire customer discovery process and the steps we followed. We ran the tests on paying customers.

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Product Research User Testing Analytic Tools Research Software 147

Userpilot

JANUARY 14, 2022

Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. Each individual has unique needs.

Analytic Tools 87

Analytic Tools Data Visualization Feedback Software Customer Feedback 87

Innovatemap

AUGUST 26, 2020

This is critical because product-led growth–while fairly straightforward in its value and benefit to growing efficiently–is challenging when you have years of growing and building product in sales, marketing, or even founder-led growth models. Set your product up to use metrics. This is a sea change.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 52

Andrew Chen

DECEMBER 26, 2018

It goes over historical precedents for give/get referrals, content marketing, and trying to bootstrap two-sided marketplaces. How startups die from their addiction to paid marketing. It’s so easy to get your product jumpstarted by buying ads to drive users, and hey, the LTVs and CAC ratios are working!

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User Testing Enterprise Feedback Software Customer Experience 80

The Product Coalition

MARCH 29, 2018

Work with product marketing to craft and validate. Check out Product Plan’s advice on how to write a compelling value proposition. 2) Referenceable customer case studies with details on their need, the solution and the ROI impact they experienced. This happens when testing a product against a new customer segment.

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Development Team Review Weak Development Team Feedback Software Product Research 113

Userpilot

AUGUST 2, 2023

Identify disengaged customers and proactively engage them using email marketing. You can create spaces for your customers to discuss product and industry-related matters. Doing this will ensure customers have an emotional connection with your business, improving the customer-brand relationship. Book a demo to learn more!

Feedback Software 75

Feedback Software User Testing Customer Experience User Friction 75

Userpilot

MARCH 11, 2022

It is based on responses from 65,000 users and over 220 brands and lets you see how your SaaS compares to your competitors. Openview is a US-based market capital company specializing in product-led growth and supporting SaaS companies during the expansion stage. The Product Folks events. Openview Benchmarks and Research.

Analytic Tools 89

Analytic Tools Data Visualization Research Software Feedback Software 89

Gainsight

MARCH 19, 2020

Product examines feature requests and provides features they think will drive customer engagement. Marketing decides which content, events, and success stories will enable upsells and cross-sells. The Product leader gets the glory when a new feature rolls out that moves the customer engagement needle.

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Weak Development Team Data Visualization Reporting Tools User Testing 59

Userpilot

JANUARY 14, 2023

A successful customer education program can be woven into your product marketing efforts. Consider some examples: Guide new users with an onboarding checklist to adopt the product or service. Onboarding checklists are a great way to drive customer adoption by ensuring new users discover important product features early on.

Customer Experience 93

Customer Experience Feedback Software Education Customer Feedback 93

Userpilot

FEBRUARY 4, 2022

The SaaS sales cycle takes 84 days on average but can be shorter (around the 40-day mark) if your product is priced below $5,000. Creating a user persona will help you target the right prospects and later use the same data to segment your in-app marketing. Let’s take a closer at each model’s unique sales process.

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Feedback Software Research Software Reporting Tools Onboarding KPIs 91