Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. Leverage technology.

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The Product Coalition

FEBRUARY 15, 2024

Imagine a tool that not only automates tasks but also learns, adapts, and innovates — genAI development company, a technology that is already capturing significant attention. Generative AI empowers businesses to create tailored recommendations, product descriptions, and chatbot interactions.

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Userpilot

SEPTEMBER 8, 2023

But here’s a fact: many SaaS companies are going about A/B testing the wrong way. TL;DR A/B testing is a method of comparing a version of a software product, feature, webpage element, or user interface element against a control group to determine if it performs better in terms of user engagement, conversions, or other key metrics.

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Userpilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Customer focus is about researching and satisfying customer needs.

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Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

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ProductPlan

SEPTEMBER 13, 2022

Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders. Killer features for niche markets.

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Userpilot

AUGUST 18, 2022

Then, prompt those loyal customers to share their positive experiences with their network and attract new customers for you. Customer advocacy is analyzed by looking at net promoter scores , a metric that measures on a scale of 1-10 how likely someone is to refer you to a friend. A score of 8+ indicates a potential customer advocate.

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UX Planet

DECEMBER 15, 2023

Back then, my portfolio was straightforward, showcasing my identity and case studies – a clear testament to my capabilities as an app designer. I showcased some of my standout designs, including a comprehensive case study for an architectural app. Detail the problem, your process, and the resultant solution.

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Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users. How to decide.

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UX Studio

JULY 4, 2018

Disruptive technologies such as virtual reality and augmented reality radically change how we behave and interact with our world. As a consequence, they open up interesting new territories in UX research, too. VR in UX research can serve as an individual tool to explore user needs and test complex user experiences.

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UX Studio

MARCH 11, 2024

With over 17 years of experience as a designer, he primarily assists others in their career growth by providing thoughtful, concise tips and tricks, whether related to tools or any form of communication. You have surface level: you’re completely dir ected, you are given a solution and you design the solution.

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Gainsight

JUNE 11, 2021

The results are increased engagement, increased productivity, and better solutions. Major Takeaways: You can’t help others if you’re not in a position to help yourself. Nils shares what this word is and how, if you use it, will put you in a tremendous position of authority. This session was led by Violaine Yziquel, Sr.

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Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

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Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics. What is customer communication?

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Bryce York

NOVEMBER 27, 2016

Sean also popularized the term product/market fit and coined the term growth hacking. The one metric that matters for marketing today is simple: GROWTH. Imagine you ask someone on your team to build an email campaign to promote a new feature. Sustainable growth relies on consistency, rhythm and following a proven system.

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Userpilot

APRIL 26, 2024

Customer success is a core growth driver for any SaaS business. The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? No worries! Book a demo to learn more.

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Userpilot

SEPTEMBER 18, 2021

What is a SaaS product with non/poor customer activation tools and rates? A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. Practically nonexistent.

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Business of Software Conference

JUNE 5, 2019

Carl Ryden has been a regular attendee at Business of Software Conferences for a long time. Carl Ryden (Founder, PrecisionLender) – Build Iron Man Suits Not Terminators from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

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Userpilot

APRIL 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. There’s no metric in SaaS businesses that correlates with profitability more than retention. Secondary onboarding 7.

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Userpilot

DECEMBER 21, 2022

If you don’t act on the positive and negative feedback that your customer success team collects then you’ll never be able to meet customer expectations through your VoC program. Many SaaS companies think that collecting customer feedback is the only goal of a VoC program. Source: Visual Paradigm Online. Customer surveys.

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Userpilot

DECEMBER 13, 2022

In this article, we’ll cover: What the net promoter score is and how the net promoter system works? The net promoter score is a metric used to track customer experience and satisfaction. The net promoter score question that’s asked in surveys is: “How likely are you to recommend this product to a friend or colleague?”

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Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Then, you can use these insights to guide your users to these ‘desired behaviour patterns’ in your onboarding. Promoters are people who would likely recommend your product. Should I use NPS?

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Userpilot

SEPTEMBER 28, 2022

Personalize product experiences and communication based on user needs. Track and improve customer experience KPIs and metrics at different touchpoints. Incorporate visual elements such as videos into your product experiences to make them more engaging. Understand your audience and create user personas.

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Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. In a nutshell, insights help SaaS companies understand the customer journey better and find growth opportunities.

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Userpilot

SEPTEMBER 9, 2020

Product experiments help product managers and their users get better results. Experimentation and A/B testing are bread and butter in marketing, but in product…it gets complicated. And in companies where dev resources are scarce, product experiments are often dropped altogether. Goal Setting For Product Experiments.

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The Product Coalition

JANUARY 12, 2022

Before solving the case, let’s first understand the fundamentals of product-led growth, something that is not complete without mentioning a few best-of-breed products. Grammarly, DropBox, Slack, Zoom are synonyms of product lead growth. Innovation & technology: B est-of-breed is the way to outperform competitors.

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Userpilot

MARCH 21, 2023

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. But how do you actually convert visitors into paying customers for your SaaS business? There are many ways, but mastering SaaS landing page best practices is certainly one.

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Userpilot

APRIL 27, 2021

While automated user onboarding can help with a scaleable and self-serve way to educate users, more complex products often require more guidance. User retention marketing focuses on existing customers – it aims to help users discover more value in your product. This is where webinars really come in handy. Let’s dive in!

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Userzoom

APRIL 23, 2020

Director of UX Research at UserZoom – was kind enough to answer them. Question: My company understands the value of UX and does support research. However, the pattern seems to be that they launch something quickly without any up-front human research, which then goes awry. Webinar On-Demand. Answer: Lovely question.

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Userpilot

APRIL 30, 2021

If you’re looking to scale up your SaaS business , you may have considered hiring a marketing agency. Rather than hiring a bunch of marketing people in-house and figuring out a process from scratch, it can sometimes be more cost-efficient to hire an agency, plug your business model into their existing systems, and press play.

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Brian Balfour

JUNE 20, 2017

We doubled (yeah, doubled) new creators in our onboarding." I've spoken/written about the importance of onboarding a lot before. The number of solid cases/examples out there is few and far between. It covers: How Patreon decided and defined a leading indicator activation metric. The challenges they faced with that metric.

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Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

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Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

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Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. How is Customer Success correlated with Product Marketing? Hence, you will have much slower growth.

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Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.

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