Case Study Outbound Research Software 
Intercom, Inc.
APRIL 3, 2018
For most sales teams, “personalizing” a cold email simply means referencing a person’s job title or company and sending them links to case studies or blog posts in the hope of generating a single click-through. Armed with the right collateral, we blend research, personalization and the content to write outreach emails.
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. The sooner you adopt these steps, the faster you’ll see growth.
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Intercom, Inc.
NOVEMBER 28, 2018
But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.
Userpilot
FEBRUARY 25, 2021
That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.
Intercom, Inc.
DECEMBER 3, 2020
In the first podcast, I chatted with some of our teams from research, engineering, and product management, who translated your feedback into the features and products we built. I’m on the research and data science team here at Intercom. It didn’t provide any visual cues for the customers to check their outbound messages.
Userpilot
FEBRUARY 4, 2022
If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.
Userpilot
AUGUST 18, 2024
Building a go-to-market plan involves several steps, such as conducting market research, defining the unique value proposition and messaging, and selecting a pricing strategy and marketing and sales channels. In her upcoming talk on October 8th, Maja Voje will present a case study and talk about the nuances of launching AI-first products.
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