Centercode

JULY 28, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development? This guide has all the answers.

User Testing

Centercode

JUNE 27, 2025

Learn about delta testing Resources By Type  Blog  Ebooks & Guides  Events & Webinars  Case Studies  Podcast  Community Featured Content The Definitive Guide to Delta Testing What is delta testing and how are tech leaders using it to deliver customer insights throughout agile development?

User Testing

Product Innovation Educators

NOVEMBER 14, 2022

Lessons from launching a #2 Product of the Year on Product Hunt – for product managers. Today we are talking about getting attention for your product launch. Summary of some concepts discussed for product managers. [3:12] That’s a lot of attention. Some of it is organic.

Product launches

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

Research Software

Userpilot

JUNE 25, 2023

Which product management books do you have on your shelf (or Kindle)? Whether you’re a seasoned product management pro or just starting out on this thrilling journey, we’re pretty sure you’ll discover a book or two that will help you boost your product management game.

Books

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches

Roy Madden

JANUARY 29, 2021

Collaborate with the product management team to conduct user research and develop market positioning and messaging for key verticals and customer personas. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar. Responsibilities.

Marketing

Product Bookshelf

FEBRUARY 13, 2017

Whether you’re new to product management, want to add to your skills, are hiring product managers, or creating a product management process this book has something for you. Product Management For Dummies by Brian Lawley and Pamela Schure. Product management as a topic is vast.

Product Manager

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software

ProductPlan

OCTOBER 20, 2022

After all that hard work building a product, no one wants to stumble at the finish line. But the big reveal is too often accompanied by chaos and frustration behind the scenes, especially with a complex product launch. But with an intentional, comprehensive approach, you can tame even the trickiest product launches.

Product launches

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. I was given an estimation based case for a hypothetical situation to pitch investors for funding. Today, I will summarize a few aspects of this case in a structured way, more than just being data-driven.

Data Visualization

Userpilot

JUNE 3, 2022

In this era of product-led growth, product marketing can’t be ignored. SaaS companies are increasingly investing in product marketing to stand out in a competitive market with effective product launches , positioning, and improved product experiences. Then you should listen to this podcast.

Research Software

Userpilot

JULY 10, 2024

We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Product management builds products, while SaaS product marketing makes them appealing to users. Product management focuses on building the right SaaS products.

Analytic Tools

All About Product Management

MARCH 5, 2008

Following that it would be critical to analyse all the activities that led to the success launch of the product. State that as the product manager I'd have the over view of all activities but the analyse will be designed to get into the detail. Follow Brian Lawley’s advice which is stay humble and give credit to the team.

Software Review

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. The company’s mission is to catalyze the shift to a sustainable transportation system.

Positioning

The Product Coalition

SEPTEMBER 2, 2019

After that, the startup is pushed to get outside the building and understand the necessity of real customer feedback management for product managers who try to improve the product. Case Study Now, let’s get down to details to grasp the theory better. Case Study And back again to our selfie drone.

User Testing

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools

The Product HQ

JUNE 20, 2024

The product manager interview is extremely challenging, especially for large organizations like Google, Apple, Amazon , Microsoft , Netflix, or LinkedIn. The hardest among them is Google; to prepare for it; you need to practice with various Google product manager interview questions.

Technical Review

The Product HQ

JUNE 20, 2024

It is no secret that Principal Product Manager interview questions are tricky. Today’s most successful startups have a principal product at the helm. As companies grow and expand, finding a high-caliber product leader to fill this role is key to scaling the business and team. Let’s dive right in.

User Testing

The Product HQ

JUNE 20, 2024

A technical product manager is a critical piece of the product management puzzle. For that reason, knowing some common technical product manager interview questions can help – whether you’re a hiring manager or a TPM candidate. What aspects of product management do you find exciting?

Technical Review

Userpilot

OCTOBER 29, 2020

You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company). What’s the difference between a Product Manager, Product Marketing Manager, and a Marketing Manager?

Analytic Tools

PMLesson's Ace the PM Interview

JULY 13, 2020

Product Managers are often called “Product CEOs” or “Mini GMs”, but they rarely have direct control over the inputs that lead to successful products. Shipping product to real users. Product School's Product Management Certification Founded in 2014, Product School boasts a community of 1 million+.

Certifications

Mind the Product

OCTOBER 17, 2019

At our launch event we held three cooking sessions with six pairs of teachers and students. You can see our video case study of these sessions here. But the inspirational and kind-hearted people we spoke to more than made up for it. We learned so much during these sessions, what worked and what didn’t.

User Testing

Sachin Rekhi

OCTOBER 10, 2018

I just finished reading The Messy Middle by Scott Belsky and highly recommend it for product managers at both startups and established tech firms. Scott Belsky shares his lessons learned optimizing and enduring the messy and unsexy middle every product goes through before (hopefully) thriving.

Data Visualization

Mind the Product

MAY 2, 2017

As a product manager, I wanted to know — was the UF a success? I entered down the rabbit hole of user research as I so often do , and have found a case where marketing and product collaborated so seamlessly that we should all be envious.

KPI

Userpilot

JANUARY 18, 2021

Activation is about getting the user to EXPERIENCE the value of the product. It’s about real, lived value, as opposed to the hypothetical value proposed on the product management tool’s sales page. This is also probably the time when they stop shopping around and commit to your product. Big difference.

Analytic Tools

Userpilot

AUGUST 19, 2024

Setting product vision : Articulating a clear and compelling vision for the product that aligns with the company’s goals and resonates with target users. Leading product teams : Managing and mentoring a team of product managers, product owners, and other product professionals, fostering collaboration and driving high performance.

Analytic Tools

Mind the Product

MARCH 1, 2017

Paul Yokota talks to ProductTank NYC about the process of launching products and discusses the many associated challenges, reflecting on the challenges he faced when launching Animoto’s Marketing Video Builder app. Paul started his career at Mixbook as a product manager for Mosaic, a mobile app for creating photobooks.

Feedback Software

Userpilot

AUGUST 18, 2024

In her upcoming talk on October 8th, Maja Voje will present a case study and talk about the nuances of launching AI-first products. Whether you’re launching a new AI product or scaling an existing product with AI features, Maja Voje’s insights will come in handy.

Feedback Software

The Product Coalition

FEBRUARY 1, 2016

While there is much collateral available on the strategy of new customer acquisition, implementing that strategy takes a concerted effort within the organization to ensure that new product launches are successful and the target growth rate is achieved. Determine if the product concept solves biggest problems that customers face.

Product Research

Userpilot

JUNE 19, 2024

Collaborate with product teams to understand product features , benefits, and competitive advantages, translating them into effective marketing strategies. Plan and execute go-to-market strategies for new product launches, including developing launch plans, pricing strategies , and promotional campaigns.

Analytic Tools

Userpilot

FEBRUARY 17, 2021

What: 1,500 tech product managers and product developers gather online at one of the world’s largest product management & development conferences. Product Con. What: The largest online product management conference in the world with years of digital experience. Source: Productschool.com.

Research Software

PMLesson's Ace the PM Interview

OCTOBER 21, 2019

We talk to Hemanth Kempanna, an Exponent alumnus, on his journey to breaking into product management and his experience building cloud-based products. For product management and UI/UX related skills, I have personally found LinkedIn Learning and Udemy to be helpful. Hemanth is currently a PM at Motorola.

Customer Experience

Userpilot

AUGUST 28, 2024

Certifications in product management or agile methodologies can also be beneficial. Heads of product utilize various tools to streamline their work. Setting product vision : Articulating a clear and compelling vision for the product that aligns with the company’s goals and resonates with target users.

Analytic Tools

Userpilot

NOVEMBER 18, 2021

While in-app notifications are the most common, others like social media, emails, press releases, etc can also be great methods depending on the goal you hope to achieve with your feature/ product launch. New product launch release notes. This way each feature release is only going out to the right customer.

Feedback Software

Userpilot

AUGUST 17, 2024

To excel, leverage resources like books (e.g., “Making Things Happen”), webinars (Userpilot Events, OpenView), blogs (Userpilot Blog, Mind the Product), and podcasts (Product Love). Looking to improve user engagement and product adoption? Also create product roadmaps, aligning with company goals and timelines.

Analytic Tools