Gainsight

MARCH 9, 2020

Let’s start by acknowledging that Customer Success teams always have the coolest people in the company. They develop a deep understanding of the customer’s problems and how the company can offer a better overall solution. So why are Success leaders often second-class citizens on the executive team?

Weak Development Team 52

Weak Development Team Data Visualization Reporting Tools User Testing 52

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. How do you write product messaging?

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Build by OpenView is a collection of product-led founder stories, how-to guides, and case studies on how to successfully implement product-led growth.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Userpilot

DECEMBER 18, 2020

The bad news is: there is no ‘one-size-fits-all’, cookie-cutter method. There may not be as clear a path to your key activation points as you thought and these bad experiences will continue to affect any new users (accumulating churn over time). Most companies don’t account for such a use case). The bad news though?

User Testing 98

User Testing Customer Experience Analytic Tools Onboarding KPIs 98

The Product Coalition

MAY 9, 2020

Emerging Product Strategy Product Management in the Time of COVID Part I: Stopgaps & Scaled Retention Strategies This first article in the series highlights customer retention strategies for products adapting to changes in customer behavior. one of our developers asked. What are we going to do next?

User Testing 79

User Testing Product Research Customer Experience Customer Feedback 79

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Mind the Product

FEBRUARY 13, 2020

As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. This case study focuses on Lean Product Validation, but the chart below gives an overview of our entire customer discovery process and the steps we followed. The Approach.

Product Research 152

Product Research User Testing Analytic Tools Research Software 152

Userpilot

MARCH 18, 2021

Customer Retention Strategy for Your Marketing & Sales Departments How to Build Products Designed for Retention The Role of Product Marketers in Customer Retention The Customer Support Strategy Why Is The Data You Collect So Important to CS and Retention? vs. A Product Onboarding Tool for Startups.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Mind the Product

JULY 24, 2019

He also encourages us to let go of the need to be right (difficult for many product managers) and enlist our teams to help us answer: What problem are we solving? Brandon Chu , General Manager and Director of Product, Platform at Shopify, gave us insights into the challenges of managing platforms. Who are we solving it for?

Research Software 100

Research Software Feedback Software User Testing Product Research 100

Good Product Manager

APRIL 21, 2015

Don’t Prioritize Features Based on Development Cost. One of the key responsibilities of a product manager is to decide what features and enhancements should be added to an offering. It’s fairly common for product managers to come up with their own spreadsheets or formulas to do this evaluation.

Research Software 74

Research Software Product Research Feedback Software User Testing 74

The Product Coalition

MARCH 15, 2020

In product development, necessary actions and emergent information is rarely obvious or clear, which is why we need inductive reasoning. Do this often to reorient teams where and when necessary. They are also better suited for companies that have attained product/market fit.

Data Visualization 78

Data Visualization Analytic Tools Product Research Customer Experience 78

UX Studio: Product Management

SEPTEMBER 16, 2021

As a design studio that often works with international companies, we’ve developed a remote collaboration process that lets us work effectively with our clients. Apart from designing impactful digital solutions for our clients, we develop our products at UX studio — UX folio and Copyfolio.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

JANUARY 18, 2021

Activation is all about the user’s first experience with a given product. If you recall the story of Simon and his project management tool, the tool failed because his first experience with the product was so bad. It’s not sufficient to just use the product. Let’s take Userpilot as an example.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Userpilot

MARCH 5, 2021

The three steps to providing a great product experience for paid trial users are: make the time to value as short as possible, create engaging product discovery experiences, don’t ever stop being a resource to your customers. In those four years, they developed a much more complete product. Free Trial Cons. The results.

User Testing 98

User Testing Data Visualization Customer Experience Customer Feedback 98

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing 91

User Testing Data Visualization Product Marketing Product Research 91

Business of Software Conference

OCTOBER 11, 2023

As usual, you really had to be there but here are the Sigmacorn notes… 9:00 Mark Littlewood: Opening remarks Welcome to BoS! How will we win?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Userpilot

SEPTEMBER 4, 2023

Blue Ocean’s strategy sees market boundaries and structures as flexible and shaped by companies’ actions. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. This section will cover techniques and case studies. The focus is on dividing up existing demand.

Analytic Tools 90

Analytic Tools Data Visualization Feedback Software User Testing 90

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

SEPTEMBER 4, 2023

Blue Ocean's strategy sees market boundaries and structures as flexible and shaped by companies' actions. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete. This section will cover techniques and case studies. The focus is on dividing up existing demand.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

ProductPlan

DECEMBER 21, 2020

Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. In my years as a product manager and product leader, I’ve seen many product teams draw the wrong conclusions from both failures and successes. In fact, those can be the costliest misjudgments.

Roadmap 73

Roadmap Software Review Weak Development Team Customer Experience 73

Userpilot

JULY 29, 2019

The most Affordable Social Media Scheduling Tool for Marketing Agencies. Product market positioning in a sense defines your core benefit and competitive edge for a particular market sector. Takeaway: Don’t wait with choosing your product market positioning – nobody will do it for you. Image Source.

Feedback Software 104

Feedback Software Positioning Reporting Tools Strategy 104

ProductPlan

DECEMBER 21, 2020

Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. In my years as a product manager and product leader, I’ve seen many product teams draw the wrong conclusions from both failures and successes. In fact, those can be the costliest misjudgments.

Roadmap 52

Roadmap Software Review Weak Development Team Customer Experience 52

Intercom, Inc.

OCTOBER 15, 2020

Then I worked on “Pokemon: Mac and Cheese” for Kraft” Bob: When I was part of the new product team, we would not only design things we also worked with suppliers and would fly all over the world to actually get those lines up and running and do that kind of stuff. People keep talking about product market fit.

Research Software 265

Research Software Feedback Software User Testing Customer Experience 265

Pragmatic Marketing

MARCH 6, 2019

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Generally, we skew towards standard products—one product for everyone. One size doesn’t fit all.

Reporting Tools 70

Reporting Tools Airlines Weak Development Team User Testing 70

Pragmatic Marketing

MARCH 6, 2019

Product marketing and marketing operation teams often use consumer-oriented approaches that don’t necessarily apply to clients who need a high level of customization and personalization. Generally, we skew towards standard products—one product for everyone. One size doesn’t fit all.

Reporting Tools 70

Reporting Tools Airlines Weak Development Team User Testing 70

ProductPlan

DECEMBER 21, 2020

Whether your product finds a market or falls flat, your team needs to understand why this outcome occurred. In my years as a product manager and product leader, I’ve seen many product teams draw the wrong conclusions from both failures and successes. In fact, those can be the costliest misjudgments.

Roadmap 40

Roadmap Software Review Weak Development Team Customer Experience 40

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Thus, NPS can inform your user onboarding and product development, and help you reduce your churn and increase retention. Now, you may be wondering – is 25 a good or bad NPS?

Analytic Tools 134

Analytic Tools Feedback Software Research Software Data Visualization 134

Userpilot

APRIL 26, 2024

Creating a customer journey map can help your SaaS customer success team identify key AHA moments for them to drive customers towards. Customer success teams are your first line of defense in ensuring users accomplish their JTBD (job to be done) so don’t hesitate to invest in employee training. Read the complete case study here.

Feedback Software 78

Feedback Software Analytic Tools Research Software User Testing 78

Userpilot

JUNE 7, 2021

For example, if you’ve optimized the marketing funnel to drive lots of users onto the platform but notice low trial to paid conversions – analytics can help determine the required onboarding actions! Leaving users to work out how to use your product on their own can be a bad idea.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Customer Experience 52

Amplitude

JULY 31, 2020

Too often the decision gets framed as “build versus buy,” which creates two choices that do not account for the needs of the teams they support. Many enterprises build an analytics system on their own because they have highly complex data and needs, and a team of talented engineers and data scientists to work on them.

Analytic Tools 59

Analytic Tools Data Visualization Research Software Strategy 59

Userpilot

OCTOBER 31, 2022

You might also want to set up a comprehensive in-app resource center to help users solve their own problems – and reduce the burden on your support team. Userpilot was designed specifically with SaaS product teams, who want to enhance their user onboarding, in mind. The best thing about Userpilot’s engagement layer?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 98

Userpilot

AUGUST 7, 2019

Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots. How is Customer Success correlated with Product Marketing? On the other hand, successful customers are using your product because they have big benefits from it. It boosts word-of-mouth marketing.

Feedback Software 65

Feedback Software Customer Experience User Testing Research Software 65

The Product HQ

FEBRUARY 1, 2023

For example, in some cases, you focus on business intelligence and the agile development process. In other cases, you focus on data mining, machine learning, and data analytics to derive better product decisions. That’s why it’s a good idea to have a data product manager resume sample. It is ATS compliant.

Data Visualization 52

Data Visualization Feedback Software Analytic Tools Research Software 52

Userpilot

NOVEMBER 18, 2020

What is so attractive about power users is that they help you to market and sell your product. Provide testimonials and case studies. As Advocates, power users help you to get the word out about your product, for free. Which obviously took a lot of work to undo, and taught Team Postfity a hard lesson.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

FEBRUARY 25, 2021

The most common content marketing assets are: Blogs Whitepapers Case studies Videos Infographics Webinars Software demos Customer Testimonials. So what we as a team did is launch the “Lemlister of the week” project. It has to be inspiring because you want people to take action on the content they consume.

Research Software 90

Research Software User Testing Outbound Marketing 90

Userpilot

JUNE 10, 2019

That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing. Poor retention and low customer LTV. Your product is complex.

Analytic Tools 143

Analytic Tools Marketing Customer Experience Data Visualization 143

Userpilot

MAY 3, 2021

SaaS companies spend a huge amount on developing and maintaining their product. The CFO can now allocate funds to HR to hire new team members in a way that is financially responsible. Embed a Help Center into your product. Case studies. This makes sense when you think about it. Source: Postfity. Interviews.

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98