Lenny Rachitsky

FEBRUARY 13, 2024

Don’t miss The Best of Lenny’s Newsletter book (all proceeds going to charity), Lennybot (an AI chatbot trained on my newsletter posts, podcast interviews, and more), my recruiting service (focusing on Sr. She also provides two mega qualitative and quantitative templates for you to use in your own pricing research.

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Userpilot

JULY 20, 2021

The best SaaS teams in the world are using one simple and proven process as a guiding light : customer research. Before we start, I should probably mention that for the last 3 years I have focused on customer research. Why is customer research important? Before beginning with actual customer research, an audit is necessary.

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Userpilot

FEBRUARY 2, 2023

Content testing is a form of user experience research that measures the quality and performance of content. The purpose of this article is to introduce what content testing is, the methods of testing content, and a step-by-step guide to preparing and conducting your research. Who are your research participants? Searchability.

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Intercom, Inc.

JULY 2, 2020

Where Pam once had to fight to implement help docs, there are now more than 30 categories on Gartner’s 2019 Hype Cycle for Customer Service and Support – what the research firm identifies as the most critical technologies for supporting customers.

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Lenny Rachitsky

FEBRUARY 20, 2024

Learn from past user research findings “We built a GPT that indexes all of our user research decks, and then people can ask questions [about past research findings]. Track competitors “We are doing competitor and category tracking in social with LLMs.” ” — Dennis Yang , PM at Chime 3.

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UX Studio

AUGUST 30, 2023

And the list is even longer, and the categories depend on which approach you settle with. Early awareness lessons Our main takeaways were mostly about identifying the limitations of our current product design and research processes and also the challenges of getting business buy-in for incorporating best practices.

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Userzoom

AUGUST 8, 2019

Despite that, some professionals new to UX research expect many insights to validate the design hypothesis based on just a few pages. Here are some guidelines about testing prototypes: 1) Choose the most relevant research questions based on your prototype fidelity. Do users understand the content, call to actions, and categories?

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The Product Coalition

JUNE 22, 2020

If starting from scratch and doing things manually, you would need to: Categorize the different cohorts within your customer base Identify customers from those cohorts Recruit those customers to participate in interviews Request and process incentives for interviewees Schedule interviews Reschedule interviews?—?because

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Userpilot

JUNE 7, 2022

UX researchers have developed many user experience testing methods over the years, and more techniques are still being researched. Usability testing is a UX research method used to identify design problems and areas of improvement. Usability testing is a subset of user research. Usability testing vs. user research.

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freshtrax

JUNE 11, 2019

Recruit Co., Nomura Research Institute, Ltd. ?421.4 Nomura Research Institute, Ltd. ?61.0 Again, NTT Data Corporation dominates this category. However, a big change is an increase in profits for Nomura Research Institute (check out our project with them here ), generating a profit of 61 billion yen (approx.

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Userzoom

MARCH 28, 2018

I’m not saying any of this as some kind of unsubtle recruitment drive (I found the constant running up steps and punching frozen meat to be both humiliating and confusing) but to reveal where I am on my beginner’s journey into UX. This is quantitive research and its resulting data in its simplest form. A Moon Shaped Pool: 3.

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Userpilot

NOVEMBER 10, 2022

Common pain point categories. and “What category do the pain points fall under?”. Perform qualitative customer research. Qualitative customer research helps you understand customer pain points since customers give you direct, detailed feedback on their experience. Recruit the research participants.

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freshtrax

AUGUST 3, 2021

Stats by McKinsey, Financial Times, BCG Research. Rika is already consulting for major Japanese companies on product development, research, production, and many other areas. After working at Recruit Holdings and Rakuten, she founded her own startup, Trenders, from her home at the age of 26. DelightedMariko. hayakawagomi.

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Userzoom

MARCH 27, 2018

We at UserZoom are also on a mission to make it easier for enterprises that want to conduct accessibility research with real people with disabilities to do so. Furthermore, be aware that one of the toughest parts of accessibility testing is knowing how to recruit participants. To learn more check out our partnership with Access-Works.

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Product Talk

FEBRUARY 8, 2023

We’re zooming in on one aspect of discovery: automating the recruiting process for customer interviews. We’ve spoken with several continuous discovery champions to understand how they streamline and simplify recruiting and which tools they use for these tasks. Andy recruits both from within his customer base and external participants.

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The Product Coalition

JULY 24, 2020

For example, seemingly simple things like not forgetting to keep your phone charged and to enable audio recording, asking for formal permission to record them, getting the research reward voucher receipt signed, and so on. This is where you can get your eye on people that might be interested and start recruitment from different teams.

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Userpilot

NOVEMBER 23, 2023

TL;DR Regular roadmaps kill outcomes by forcing teams to think in the categories of features and timelines. Instead, follow up with more granular research to find out why exactly they need the feature. You can also trigger in-app messages to recruit beta testers. Ready to dive in to learn more? They lack vision and lead nowhere.

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Userpilot

NOVEMBER 14, 2022

Its focus is on defining the key outcomes your product should deliver through customer and target market research. Move on to customer research. The fact that your MVP is good enough for your users to complete their jobs doesn’t mean that it will be enough to retain them for longer or recruit more cautious categories of adopters.

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The Product Coalition

SEPTEMBER 4, 2020

It might be an actual interview, a recorded session or summary of any previously conducted research. Once, you have all the HMW notes, you group notes based on a common theme or categories. Example: App prototype, Video to test new offering, etc. You can read more about Personas and User Journey Mapping Here User Interview?—?It

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Userzoom

APRIL 12, 2018

Depending on the type of card sort, participants can also choose names for the groups they’ve put together, forming the potential categories and subcategories of a website. This is how our senior UX researcher Hazel Ho refers to IA: “Information architecture is the practice of arranging parts of something to make it understandable”.

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Gainsight

APRIL 18, 2022

Cost-benefit analysis: For initiatives above 5 figures, you may need to create a spreadsheet and do more research on expected costs and risks. When you begin to build the team, you may feel like Nick Fury recruiting the Avengers. Identify the Data Categories – Finally the fun part!

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UX Studio

SEPTEMBER 15, 2017

Building a product without using UX research methods is like getting into a Taxi and just saying, “Drive.”. Doing research with people from your audience can provide the best and most useful insights. Luckily, I gathered the most useful UX research methods for doing qualitative and quantitative studies. Field research.

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Userzoom

APRIL 5, 2018

Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. With that in mind, let’s look at three main categories and use cases that are common in the UX world to help us discern what sample size is typically needed for each: Looking for Usability Issues.

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The Product Coalition

JANUARY 3, 2020

The main idea is to classify the problem at hand within four different categories: Simple: few factors, well understood ? The lion PM understands the user’s pain points by relying on discovery research. Since we presented the matrix, we’ve been able to unify criteria across different processes like recruiting, feedback and promotions.

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Usersnap

SEPTEMBER 1, 2022

The more brands know about customers’ interests and perceptions, the more effective they can be in digging deeper into the research and curating personalized experiences that appeal to them. Those opposing categories include subdued and active or pleasant and unpleasant. NCSU Tweet Sentiment Visualization App is free to use.

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Userpilot

JANUARY 25, 2021

They are based on months of research. You have to be careful with who you are researching as well. A Chief People Officer will buy HR software because they are concerned with optimizing their recruiting process. The recruiters are actually the ones who will be using it. Source: Behance.com. Use an image of the persona.

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The Product Coalition

APRIL 22, 2021

On top of that, there are now huge volumes of research from academic circles, as well as popular journals like Harvard Business Review , INC.com , and Forbes ?—?all This allows us to strip out as much bias from the room by modifying our entire recruitment approach?—?and all pointing to a simple fact. What is the core need here?

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Sachin Rekhi

AUGUST 1, 2016

When you start your career in product management you tend to be largely focused on the science: how to effectively do customer research, run an A/B test, manage a sprint, write a spec, and so on. And while those are critically important to being a great product manager, they aren't sufficient.

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Intercom, Inc.

FEBRUARY 26, 2018

We are the soldiers companies are trying to recruit to help them win the battle for talent. Broadly their work falls into three categories: Building new customer-facing product that solves real problems and creates real value for our customers. The talent. The third group are the talented product builders all around us.

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Product Talk

MAY 4, 2022

At Pendo, Steve and some of his peers participate in weekly rolling research. When it comes to their continuous discovery activities and the tools that are associated with them, Steve says there are a few main categories: recruiting , interviewing , synthesis, and experiment design/execution. Recruiting Interviewees.

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Mironov Consulting

OCTOBER 26, 2017

Sales has the clearest ROI (since we assign each rep revenue quota), but there’s diminishing returns in hiring more sales teams as we run short of marketing, engineering, recruiting, phones, and Accounts Payable. An engineering budget has some natural categories as well. See my product pies.)

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Product Talk

OCTOBER 20, 2021

For this first post, we spoke with Rebecca Klee , a UX Researcher at Optimal Workshop. Meet the Continuous Discovery Champion, UX Researcher Rebecca Klee. Please note that this post is intended to be educational and does not constitute an official Product Talk endorsement of any of the tools that are mentioned.

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PMLesson's Ace the PM Interview

MARCH 2, 2022

For starters, your first interview at Google will be a phone screen with a recruiter. A Google recruiter will be searching for people that fulfill their company's four primary characteristics: The ability to think logically. Behavioral interviews at Google and Google Cloud Platform are a little different than other tech companies.

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Product Talk

JANUARY 24, 2024

For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company. Jess shared the specific wording she used that ultimately led to replies: Subject: UX Research chat about Sustainability? What do you say?

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Andrew Chen

NOVEMBER 15, 2021

I was there to represent the Driver Growth Team — a critical team responsible for recruiting the scarcest asset in the entire business, Uber drivers. They feel unrelated, even though both product categories have deep network effects and are both ways to connect people. This is the journey that brought me to writing this book.

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DISQO

JULY 10, 2019

Another example of a good read that’s not necessarily in the category of product management books. In Hooked, Nir Eyal shares his extensive research based on psychological principles for how to create habit-forming products. We’ve all heard the myths about Google’s recruiting process. By Ed Catmull .

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DISQO

JULY 10, 2019

Another example of a good read that’s not necessarily in the category of product management books. In Hooked, Nir Eyal shares his extensive research based on psychological principles for how to create habit-forming products. We’ve all heard the myths about Google’s recruiting process. By Ed Catmull .

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