Gainsight

SEPTEMBER 22, 2023

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 5, 2022

Whether you’re looking to train your team to engage customers or make a career leap as a customer success manager (CSM), different types of customer success courses and certifications are the closest to the formal education you can get. But, how do you know which certifications or training programs are the best for you?

User Testing 98

User Testing Customer Experience Customer Feedback Certifications 98

Userpilot

DECEMBER 19, 2022

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Start by defining the brand positioning for yourself so you can then communicate it to your website visitors through inbound marketing tactics, paid search, and other methods like referral programs (more on that later).

B2B 105

B2B User Testing Research Software Analytic Tools 105

Indicative

MAY 25, 2018

That was the theme of the “Future of Skills” talk by Pearson’s Leah Jewell, the managing director of career readiness and employability. Jewell added that employers are also in a position to accept alternate education certificates, which could help open doors for those who were unable to gain skills through traditional schooling.

Research Software 53

Research Software Banking Certifications Customer Experience 53

Gainsight

JANUARY 25, 2024

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had All of this changes customer expectations on how they expect you to educate them on your product or service. It offers its users a variety of certification possibilities to boost their resume and grow their careers.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Brian Balfour

OCTOBER 12, 2016

It is such a popular question that it was asked on Inbound. Keep One Foot in the Known My first job out of college was as a Product Manager at ZoomInfo. My manager at the time quickly recognized this, and we had a long honest conversation about what I was comfortable with and what I wasn’t. Generalist or Specialist?

Marketing 94

Marketing Data Visualization Customer Experience User Testing 94

Userpilot

MARCH 29, 2024

HubSpot implements certification programs to drive brand activation. HubSpot implements certification programs to drive brand activation Similar to the above, HubSpot offers free educational courses for inbound marketing training. Userpilot's newsletter and blog benefits product teams and managers.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105