The Product HQ

APRIL 20, 2024

Therefore, relying on experience and certifications alone isn’t the answer. If you’re looking to move forward from a product manager position, you need to have a formal degree. That said, it’s still a good idea to get as many certifications as possible. Take ownership of the success of all the product lines and products.

User Testing 52

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Userpilot

MARCH 29, 2024

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. HubSpot implements certification programs to drive brand activation. Dropbox invests in customer loyalty programs to drive word-of-mouth. Let’s dive in! Ahrefs uses video marketing to reach relevant audiences.

Branding 84

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The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Gainsight

JANUARY 25, 2024

Manual customer training, i.e., 1:1 sessions with Customer Success Managers (CSMs), PDFs, webinars, etc.—had But it’s quickly falling out of favor, diminishing the customer experience, and putting unnecessary pressure on already strapped customer-facing teams. had its day. What’s the solution? What Changed?

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Product Innovation Educators

MAY 20, 2024

. – Jobs-to-be-Done theory focuses on understanding the customer’s underlying needs and the jobs they are trying to accomplish with a product. Introduction In today’s competitive market, creating products that customers love is crucial for the success of any organization.

Reporting Tools 102

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BrainStation Product Management

DECEMBER 13, 2018

A product management certificate is worth it, and many Product Managers (or aspiring Product Managers) are enrolling in certification programs. Let’s take a closer look at why a product management certification is worth your time. It seems that good Product Managers are hard to find. “And

Certifications 59

Certifications Reporting Tools Product Management Product Manager 59

The Product HQ

FEBRUARY 1, 2023

A product management team varies from organization to organization as some companies may have a single product manager, whereas others may have cross-function product management teams. How Does Product Development Differ from Product Management? So, let’s dive in.

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CardBoard

AUGUST 24, 2023

At its core, Product Ops is about making sure that everything involved in creating and delivering a product runs smoothly. This includes strategic planning, collaboration between teams, handling customer feedback, analyzing data, and managing product launches.

Data Visualization 52

Data Visualization Product Research Customer Feedback Feedback Software 52

Userpilot

JUNE 3, 2022

Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers. It is a strategic form of marketing that focuses on the product itself and uses it as the driving force for your company’s growth. In this era of product-led growth, product marketing can’t be ignored.

Research Software 83

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BrainStation Product Management

DECEMBER 13, 2018

A product management certificate is worth it, and many Product Managers (or aspiring Product Managers) are enrolling in certification programs. Let’s take a closer look at why a product management certification is worth your time. Learn product management skills to boost your career – from home!

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Certifications Reporting Tools Product Management Product Manager 40

The Product HQ

FEBRUARY 1, 2023

In this article, we outline the differences between a group product manager and a principal product manager, while exploring in detail the responsibilities, salaries, skills, career path trajectory, and certifications for each role. Group Product Manager vs. Principal Product Manager: What Do They Do?

Product Management 52

Product Management Product Manager Certifications User Testing 52

The Product Coalition

MAY 5, 2020

It validates your vision, gives you a clearer picture of user needs, and gives you key answers to roadmap-building questions. Product Discovery is the process of working on your idea, asking questions of customers, until you get three big YES’S. Steps to Product Discovery Success 1. Is the problem worth solving?

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Product Research User Testing Onboarding KPIs Research Software 78

Product Management Unpacked

AUGUST 17, 2018

Most importantly, you’ll interact with customers. Conduct market research on user needs. Communicate your product’s business case. Provide direction to product development team and oversee progress. Coordinate the creation of prototypes and concept testing. support product development.

User Testing 105

User Testing Product Research Research Software Reporting Tools 105

Centercode

JULY 21, 2020

In this new series about our core values, we’ll take a look at how each of those values informs the way individual Centercoders and the company overall show our commitment to our mission, our industry, our customers, and our team. Read on to see the ways that the Centercode team showcases its passion for building better products.

Feedback Software 52

Feedback Software User Testing Data Visualization Technical Review 52

Mind the Product

SEPTEMBER 20, 2017

It’s the way it has been codified into rituals and certifications, and rolled out mindlessly that misses the point. Three mindsets of product development. This is how product teams can align to purpose, explore uncertainty, and learn their way to achieving desired outcomes. A product wall. The ideas of Agile are great.

Agile 196

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Userpilot

JULY 2, 2022

It’s usually driven by users sharing directly with one another across different networks. Product virality refers to the swell of interest and demand generated by new users and existing customers of a product. This article explores what goes into making a viral product. What is virality?

Customer Experience 89

Customer Experience User Testing Customer Feedback Product Research 89

BrainStation Product Management

FEBRUARY 28, 2019

Learn product management skills to boost your career – from home! BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. EQ is more important (than IQ),” said Sam Lessin, former VP of Product Management at Facebook. Technical Skills for Product Management.

Technical Advisors 40

Technical Advisors Reporting Tools Analytic Tools Product Research 40

Gainsight

OCTOBER 17, 2023

Customer Success professionals are under more pressure than ever. Secure more renewals and customer expansion opportunities. Drive product engagement through the roof. This need for scale in a cash-strapped world is why we continue to see the rise of digital customer education and customer academies.

Feedback Software 52

Feedback Software User Friction Education ChatGPT 52

The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. The trick is to compile all that experience and knowledge into one product marketing manager resume.

Product Marketing 52

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Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. You’ll meet some of our customers, including Wayne Stewart from Atlassian and Brian Lederman from Coda, as they explore the ways Intercom is helping them scale their businesses.

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Feedback Software Customer Communications Reporting Tools Events 118

Mind the Product

DECEMBER 8, 2017

Specifications – Define Early, Comprehensively yet Keep the Product Focused. There are many reasons to define your product specifications early. These include things like product components, price targets, user demographics, product volumes, operating life.

Technical Advisors 73

Technical Advisors Certifications Customer Experience Wireless 73

The Product Coalition

NOVEMBER 6, 2019

Roadmaps can also help you establish commercial awareness within a particular sector, as you have to make a case for potential customers and the way to attract them. This is why, before doing anything else, you have to do some research. Those familiar with the SCRUM framework will find this Plan the ultimate highway to product success.

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BrainStation Product Management

FEBRUARY 28, 2019

In BrainStation’s survey, Product Managers ranked communication (71 percent), leadership (65 percent), and empathy (58 percent) as the most important skills for a Product Manager, ahead of research and project management, and far ahead of design (selected by only 20 percent of respondents).

Technical Advisors 70

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The Product Coalition

DECEMBER 11, 2019

In Product, the most successful projects are the ones that solve a real problem. Building Products, launching them, and sticking with them takes care and passion to get right. Get to know your customers , care about their problems, and make solving them your North Star…or your Mars in this case. Looking for a good read?

Product Research 78

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PMLesson's Ace the PM Interview

OCTOBER 21, 2019

For product management and UI/UX related skills, I have personally found LinkedIn Learning and Udemy to be helpful. You want to do some research regarding the industry, company, team and the role before the actual interview—get this done quickly as there are many more important things to focus on. Interview preparation.

Technical Review 40

Technical Review Customer Experience Technical Advisors Research Software 40

Gainsight

OCTOBER 7, 2019

Customer success has taken the business world by storm, and not just in tech and SaaS. Check out this State of Customer Success report based on LinkedIn data —you’ll see it’s a good time to be in customer success. If you’re already excited about customer success, here are six points to validate you.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13