This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience. How to start your UX analysis.
In this guide, were breaking down the 7 best real-user monitoring tools, comparing their features, pricing, and how they can help you keep your site running smoothly. Conversion funnel tracking : Analyzes where users abandon processes like the onboarding flow. Watch session recordings with Userpilot.
What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?
What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.
Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!
But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. I say this because, despite actively supporting the product-led growth model, the mobile app market is still ridiculously competitive.
What’s customer value management? Why does it matter for product teams and what are its benefits? TL;DR Customer Value Management (CVM) is a business process that focuses on analyzing customer needs , building outstanding products that satisfy them, and enabling users to realize their value.
Help center software allows you to juggle feature rollouts, bug fixes, and useronboarding without keeping up with endless tickets. Here, we look at the best help desk software so you can choose the right fit and continue giving your customers the best experience. Another significant benefit is reduced support tickets.
Performing trend and product analytics can help you make data-backed informed decisions to stay ahead of the competition. But what exactly is a product trend analysis, how do you conduct it, and how does it help predict future trends to improve customer satisfaction?
Useronboarding helps users discover features they need to achieve their goals and trains them how to use them. In the article, we share 11 useronboarding tips and show you how to implement them. And they facilitate an engaging and enjoyable product experience. It happens throughout the user journey.
Is there such a thing as analytics for product managers? This article explicitly explains what metrics are essential to product management teams and how to collect the data. Product analytics is about collecting and analyzing user interactions across the product to understand what drives product adoption and long-term retention.
With various methods and best practices flying around, you might be wondering how to collect customer feedback for your SaaS in the best way possible. To make your job easier, we’ve compiled some tried-and-true strategies and ways of collecting actionable user insights in this guide. Why is collecting customer feedback important?
Most SaaS companies know that new useronboarding is important, but hardly any of them really nail it. Perhaps that’s because onboarding is a complex process, involving the education of each new user so that they’re satisfied on an individual level with the value they receive from your business.
The Pendo Mobile feature is good at what it intends to do: improve the mobile app experience. But is it really worth it for product management? Plus, when compared to Userpilots mobile features, it seems to provide less value for a higher cost. Multi-screen walkthroughs that users can swipe through. Resource center.
In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. In the perfect world, there is time to talk with a wide range of users , including existing users, potential users, and also users who have churned.
Which product analytics tools should you be using? And what type of analytics really matters for a product marketing manager? Some analytic tools are confusing, some are difficult to use, and some are downright irritating, making it hard to access the product growth insights you need. What is product analytics?
A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. TL;DR A sentiment analysis dashboard typically integrates information from multiple data sources, such as social media posts, customer reviews, survey responses , and customer service chats.
We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies. How to collect marketing analytics data Conduct customer surveys. Create custom analytics dashboards to track your key metrics over time.
Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. TL;DR Funnel analysis helps map out all the steps website visitors and in-app users take to achieve conversion goals , like signing up for your tool or completing the onboarding process. Identify friction areas.
How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Why it is important for your product management efforts. Key metrics to track at each stage. There are multiple product and marketing metrics to track at each stage of the funnel.
In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!
UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.
Want to learn how to turn raw numbers into actionable insights on how to improve your product? We also walk you through the steps you can follow to analyze quantitative information, and how Userpilot can help you streamline the product analytics process. .” Easy comparison. Get a demo. Scalability.
If there’s one underappreciated – yet vital – task that product managers must get right, it’s user segmentation. Understanding that you cater to many different types of customers with different painpoints, wants, and needs is critical for giving them the best possible experience.
There’s just one secret: keep the customer happy and satisfied at every point in their journey. That sounds basic, but it can get complicated as your customer base grows. Read on as we explore ways to keep users happy and retain them. Read on as we explore ways to keep users happy and retain them.
Funnel analytics is one of the buzzwords in marketing, sales, and product management. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another.
How do you identify and optimize customer journey touchpoints? Before we get down to it, we also cover different stages of the customer journey and examples of touchpoints at different stages. To inspire your product team. Customer journey touchpoints are key moments where customers engage with the company or its products.
For the last couple of years, the pandemic has forced organizations to adapt and make changes in how they grow, provide support, and retain customers around the world. With the 2022 Customer Service Quality Benchmark Report , we wanted to look deeper than individual metrics. Declan Ivory , VP of Customer Support at Intercom.
Product growth can often hinge on how effectively you can create a killer SaaS landing page and drive targeted traffic toward it. Landing pages need to account for their intended audience, whether that’s enterprise customers who need more information or gamers that want high-speed software. Features/benefits. Social proof.
The report allows teams to understand how users navigate their website or application, identify the top pages visited after the homepage, find out what causes friction in the user journey, identify top-performing pages and features, and analyze user paths leading to conversions.
The short answer is: Because you can’t create a successful product without first knowing what your customers want. To develop a product that keeps customers satisfied, your design must be backed by thorough user research and data. But why do you really need to focus on adopting a data-driven design process?
Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. The conversion rate typically decreases as users go deeper into the sales process. Poor product-market fit.
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.
A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. To get it right, SaaS companies must step back and see the product from the customer’s viewpoint. At the awareness stage, customers are searching for a solution to a problem.
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. The B2B customer journey tends to be longer than that of an individual consumer.
Is UserGuiding or Spekit the best tool for customer feedback? In this post, we’ll discuss exactly what the perfect tool for performing customer feedback should deliver and which will be the best choice for your company’s needs. TL;DR Let’s explore how UserGuiding and Spekit compare when it comes to collecting customer feedback.
Is Userlane or Spekit the best tool for customer feedback? In this post, we’ll discuss exactly what the perfect tool for performing customer feedback should deliver and which will be the best choice for your company’s needs. TL;DR Let’s explore how Userlane and Spekit compare when it comes to collecting customer feedback.
Is Appcues or UserGuiding the best tool for customer feedback? In this post, we’ll discuss exactly what the perfect tool for performing customer feedback should deliver and which will be the best choice for your company’s needs. TL;DR Let’s explore how Appcues and UserGuiding compare when it comes to collecting customer feedback.
Is Pendo or UserGuiding the best tool for customer feedback? In this post, we’ll discuss exactly what the perfect tool for performing customer feedback should deliver and which will be the best choice for your company’s needs. TL;DR Let’s explore how Pendo and UserGuiding compare when it comes to collecting customer feedback.
If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? More importantly, we show you how to implement it in your organization and share some examples of excellent product-led content strategies.
Is Appcues or Whatfix the best tool for customer feedback? In this post, we’ll discuss exactly what the perfect tool for performing customer feedback should deliver and which will be the best choice for your company’s needs. TL;DR Let’s explore how Appcues and Whatfix compare when it comes to collecting customer feedback.
Is Pendo or WalkMe the best tool for customer feedback? In this post, we’ll discuss exactly what the perfect tool for performing customer feedback should deliver and which will be the best choice for your company’s needs. TL;DR Let’s explore how Pendo and WalkMe compare when it comes to collecting customer feedback.
Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Product-led growth. One of the content marketing plays that helped Visme gain over 8 million users and pass 2M monthly organic traffic.
In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content