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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. What is product positioning?

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The positive effects of the pandemic on UXR

UX Studio: Product Management

Their team was previously fully in-person, and their customers range from younger to older, from digitally mature to less tech-savvy people, who were difficult to reach with remote research methods. Due to their international scope, they have some experience researching online, but before the pandemic, they too were predominantly in-person.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

As Kristen says: She predicts that this strategy of letting the product guide the sales process is the future of tech: “I think that’s where a lot of the future of sales and tech in general is going to go to some extent, which is to really let the product guide the people. Crowning the customer.

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What is the Voice of the Customer (VOC)?

Alchemer Mobile

Once companies collect that VoC data, they can use those insights to inform their mobile strategy, loyalty programs, marketing campaigns, product roadmap, and more. How do specific cohorts of customers feel in comparison to each other? According to Gartner , “Technology buying is typically an act of change.”

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21 Mobile Product Management Resources

Alchemer Mobile

12 Product Management Myths | Due to its murkiness, there are a few common myths that plague product management across industries and company size. To help you formulate your strategy, here are five ways product managers can re-focus on their mobile customers, backed by data from our 2020 Mobile Engagement Benchmark Report.

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6 Customer Fit Types and How to Use Them To Drive Customer Success

Userpilot

There are six types of customer fit according to Lincoln Murphy, which include: technical fit, functional fit, resource fit, competence fit, experience fit, and cultural fit. Communicating a relevant value proposition with accurate product positioning. Misleading your brand positioning and value proposition.

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The ultimate guide to willingness-to-pay

Lenny Rachitsky

For a decade, she’s worked closely with tech companies to drive behavior change. Just in the past few years, she’s helped dozens of companies revamp their pricing strategy—with tremendous results. Larger firms often have dedicated staff for pricing strategy yet are still generally reluctant to change the status quo.