article thumbnail

Gap Inc. Q&A: Leveraging Mobile Customer Feedback to Drive Business Decisions

Alchemer Mobile

s Consumer Insights team strategically collaborated with many other departments such as marketing, online, and store operations to share data and inform decisions based on changing customer preferences and behaviors. Nicole Lanni, Consumer Insights Manager at Gap Inc. In 2020, Gap Inc.’s For example, Gap Inc.

article thumbnail

Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Here are 10 tried and tested ways to do it!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2024 Product Conference List

Product Talk

We are starting to pull together our list of 2024 product conferences. If you know of product conferences that are not on the list and you think they should be, please send an email to conferences@producttalk.org. Are you looking for the 2023 Product Conferences list? This list is by no means exhaustive. Find it here.

article thumbnail

13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

article thumbnail

Great User Research (for Non-Researchers) by Steve Portigal

Mind the Product

Researchers often have concerns about what will happen when “other people” go out and do work with users. But the demand for research far outweighs the supply of researchers, and everyone wins when more people are enabled to do research themselves. Planning Research. What method of research should I use?

article thumbnail

Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). Because technology differentiation is no longer a real factor today start ups, it turns out that most products are succeeding or failing due to core product/market fit followed by the distribution strategy.

article thumbnail

CV Conference: The Gathering for Customer Testing Professionals

Centercode

Currently, over 95% of companies are running Alpha, Beta, or Field Tests, but there are still very few avenues for Customer Validation professionals to grow their skills and exchange insights with their peers in test management.