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Creating An Enterprise SaaS Marketing Strategy

Userpilot

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.

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Bootstrapping To 10 Million – The Story Of Kovai.co

Userpilot

In his words, “I went to a manager at the time, and I told him I wanted to build this solution.” In the same year of its launch, Saravana closed on 5 inbound enterprise customers for BizTalk360. Following the needed deliberations, he adopted the name Kovai.co. Anyone can sit down and build a product. The present.

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Dialpad’s Dan O’Connell on how an all-in-one support approach can drive revenue

Intercom, Inc.

After all, as he points out, in a successful organization, the teams responsible for customer success and support tend to manage and influence more revenue opportunities than the field sales team – and if your customer service isn’t good or you’re not looking at CX from a holistic point of view, these chances of expansion are slim to none.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. I believe we did manage to do a good job, and now it’s a super exciting time where we are well-funded.

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Build your own chatbots with Custom Bots

Intercom, Inc.

Will: Hey I’m Will and I’m a sales manager here at Intercom. It’s called Operator, and it performs tasks like inbound lead qualification and customer routing. So we’re asking now what their name is. And then finally we’re going to ask for their company name. Paul: Thanks for tuning in.

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Turning Software Into Money | Paul Kenny, OceanLearning | BoS USA 2017

Business of Software Conference

Paul Kenny is no stranger to the Business of Software Conference stage. Paul is returning to speak at Business of Software Conference Europe 2019 in Cambridge, UK in April. Paul Kenny Turning Software Into Money BoS2017 from Business of Software Conference. Steve Johnson talking about product management. Upcoming Events.

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

Late last year, I spoke at the Predict Conference on how we built Resolution Bot, our intelligent support chatbot that can instantly resolve common questions. Support teams get a lot of repeated inbound questions, which get tedious to answer. We can’t assume the ML will always perfectly do what we want. Case study: Resolution Bot.