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What Does a Product Marketing Manager Do? 8 Key Responsibilities

Userpilot

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. Who is a product marketing manager? But what exactly does this entail?

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How to Become a Startup Product Manager without Experience

The Product HQ

To do so, startup product managers will need to conduct market research to maximize product-market fit. Once your team has completed the development phase, you must also participate in creating a marketing plan for your product. Read up on relevant blogs, attend conferences, and participate in discussions online.

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Product Sense: What is it, Why it's Needed, and How to Keep it Fresh

People-First Product Leadership

The product strategy and product roadmap will be shared with you, but you will not define them. That's why I never rely on market research. That prior experience will not be enough as each company has a slightly different approach and/or positioning in the market which necessitates gaining new customer and product insight.

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Steps and Checklists For Launching a Product: Product Marketing Managers Guide

Userpilot

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. What is (and isn’t) product marketing when launching a product?

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2022 Budgets: Where to Put Your Resources

ProductPlan

Whether it’s staying on the same page as the development team during a sprint or creating buy-in on the product strategy and roadmap, these solutions streamline communication, minimize confusion, and provide centralized repositories for crucial information. Moreover, they strengthen work relationships and facilitate alignment.

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Meaningful Product Processes with IMPACT

ProductPlan

After reading a blog or a book or attending a conference or talk on product management, I’m always excited to try out the new processes and frameworks I’ve learned about. Market research—Reveals how others tell their stories and perceive the audience. I try to get my team similarly enthused about this endeavor.

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A Brief Guide to Product Discovery

Roman Pichler

Talking to users, attending trade shows and conferences, and participating in the online communities can help you spot new trends. Assess the product strategy and product roadmap together with development team representatives and key stakeholders. Are there any new technology, regulatory, or social trends that you should be aware of?