Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools

Product Innovation Educators

OCTOBER 30, 2023

A use case is how customers use your product or service to derive value of some kind. First, I do internet research. I go out into the field with customers and see what solutions they’re using today and what problems they’re facing. It was a technological marvel. So you need to observe people.

User Testing

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence

The Product Guy

OCTOBER 4, 2019

And software developers and testers want to know that their time spent writing and testing code is purposeful. This article shares how I approached the problem, the solutions I’ve implemented, and the results I’ve seen. Luckily my introverted, structured, research-heavy nature is well suited to problems like these.

Reporting Tools

Product Management Unpacked

MARCH 12, 2019

Marty Cagan, founder of the Silicon Valley Product Group , delivered the opening keynote to the 2016 Mind the Product Conference. His keynote, “Behind Every Great Product,” highlights professionals involved in some of the most iconic technology products of our time, including Netflix, iTunes and Word for Mac.

Reporting Tools

Intercom, Inc.

APRIL 12, 2018

As the CEO of Dribbble, a global community and invite-only platform for designers to share and find work, Zack Onisko faces a unique challenge: how do you grow a gated product? Over time it’s become more of a mixed platform. And they said, “An iOS app.” Growing a gated platform. What drove that change?

Feedback Software

Product Talk

JULY 12, 2017

They’ve read the industry books, they attend the popular product conferences , and they follow all the leading blogs. Last May, I spoke at the Front conference in Salt Lake City. Resources Mentioned: Tools: Adobe Creative Suite. 2017 Product Conferences. Conferences: Front Conference. They’ve got this.

Product Research

The Product Coalition

JANUARY 27, 2022

At the beginning of any software development project, managers think of which methodology is between waterfall and agile. It’s essential to follow clearly defined processes or software development life cycle (SDLC) to ensure software development quality. Waterfall and agile: A smart method or bad solution?

Reporting Tools

Product Talk

SEPTEMBER 6, 2023

In addition to delivering a keynote at the Product at Heart conference (in case you missed it, you can find the video and transcript of that presentation here ), conference co-organizer Petra Wille also invited me to participate in a fireside chat at the Leadership Forum event. Can we get access to the right tools? Lots of that.

Product Research

The Product Coalition

JANUARY 12, 2024

Reporters and Educators — Not Pundits and Commentators If you value what Product Coalition does as an education community, learn about the types of writers we support. This is why at Product Coalition, as a learning community, we feel we need more reporters and educators, and less pundits and commentators.

Reporting Tools

The Product Coalition

JANUARY 11, 2024

Reporters and Educators — Not Pundits and Commentators If you value what Product Coalition does as an education community, learn about the types of writers we support. The focus — report stories on work activities, research and insights.

Reporting Tools

freshtrax

JULY 16, 2019

PKSHA Technology Inc. It is an e-commerce company that provides a platform on the C2C online resale marketplace. It is an e-commerce company that provides a platform on the C2C online resale marketplace. The platform started from a mobile phone app and has expanded to a website with more than 10 million active monthly users.

Research Software

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. Here are seven of the best advertising campaign examples in SaaS: 1. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior.

Feedback Software

UX Studio: Product Management

SEPTEMBER 12, 2021

More and more books, design conferences, tv shows, and documentaries explore the destructive effects of design or its capabilities to tackle social, ecological, or economic issues. The British dystopian series, Black Mirror envisions our worst nightmares about technology. Relations between technology and design.

Research Software

Product Talk

APRIL 17, 2024

We’re a 14-year-old company that started off as an ads business, and we’re transitioning into a SaaS business. Tell me a little bit about your team structure: how many teams, who’s on it, who reports to you? All product managers report to me, and we have five product teams up and running. Stephanie: Absolutely.

Product Research

Userpilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Develop the product vision and expand on the strategy.

Analytic Tools

Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Conduct research with user surveys.

Analytic Tools

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. Book a demo now to learn more.

Research Software

Mind the Product

NOVEMBER 21, 2019

Here, to help you, are five product management tricks and tools for every product leader. It helps us to avoid falling in love with our product, requires research and promotes honesty. You’ve generated interest in your software. Barry Overeem’s prioritisation quadrant is a deceptively simple tool that can help.

User Testing

Userpilot

JULY 15, 2022

The dark funnel exists because third-party content platforms, social media channels, and offline conversations can neither be tracked nor controlled by conventional marketing systems. Make use of branded conference swag to promote your company at conferences and raise positive awareness. What is the dark funnel in SaaS?

Analytic Tools

Userpilot

JANUARY 8, 2024

In-app strategies for converting free or trial users to paying customers. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year.

Analytic Tools

Userpilot

JULY 14, 2024

While a bachelor’s degree in a relevant field like computer science, information systems, or statistics is often preferred, it’s not always a strict requirement. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!

Embedded Analytics

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. SaaS teams use various insight types, ranging from quantitative metrics to qualitative feedback, covering aspects like awareness, purchasing behavior, and product usage. Here are the top 7 ones that every SaaS should use.

Data Visualization

The Product Coalition

MARCH 11, 2024

Duolingo , the gamified language learning app, has revolutionized accessibility in education. According to a 2020 study by the Human-Computer Interaction (HCI) conference on user experience and ad placement, ads are strategically placed, interrupting your learning flow just as you are feeling a sense of accomplishment.

Research Software

Userpilot

AUGUST 6, 2024

No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. We also look at examples of SaaS products with excellent engagement strategies. Let’s get started. Its purpose? To turn them into loyal customers.

Feedback Software

Userpilot

AUGUST 3, 2022

The unique selling proposition strategy highlights the main selling point of a brand’s products or services. The pre-emptive strategy involves being the first to make a claim concerning your products or services. Customers move through multiple channels and platforms while interacting with your brand.

Research Software

Mind the Product

DECEMBER 12, 2017

Having spoken at conferences twice this year on the subject of design and emotion, I was spurred into writing this post by the number of people who gave me positive feedback. Startups, small and mid-size companies are becoming more technologically sophisticated. Their customer service is horrendous.” More on loyalty later.

Data Visualization

Userpilot

AUGUST 30, 2023

Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. The customer acquisition funnel stages in SaaS are awareness, consideration, evaluation, and decision. They’re weighing various options available in the market, including your SaaS product.

Research Software

Mind the Product

NOVEMBER 15, 2019

The key to minimising these, he says, is effective product research. To minimise the number we need to spend time doing effective product research – a combination of user research, market research and product analytics. What is Product Research? Research requires more than just evidence.

Product Research

Userpilot

JULY 25, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of UX researchers is essential for success. In this guide, we’ll delve into the core responsibilities, salary insights, essential skills, and more, providing you with the knowledge and tools you need to excel as a UX researcher.

Research Software

Roy Madden

JUNE 29, 2021

Leverage Hubspot and other automation tools to improve marketing processes and productivity, keep up with and implement digital marketing best practices, and make recommendations to support the success of the marketing team. Continuously research relevant keywords opportunities and keep the content team up to date on these findings.

Technical Advisors

Userpilot

NOVEMBER 30, 2023

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are examples of market gaps? Canva is another one.

User Testing

Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Another source of product marketing resources is the industry reports and benchmarks.

Research Software

UX Planet

FEBRUARY 21, 2024

Here is a short list of the leading roles: 1) UX Designer : The main task is to create interfaces that provide users a great experience interacting with the product (app, website). They are responsible for designing user interfaces, conducting research, developing user prototypes, and testing design iterations.

Research Software

Userpilot

JULY 29, 2024

Userpilot markets new features to existing users with in-app messages. Userpilot organizes the annual “Product Drive” conference. Userpilot is a product growth platform that allows product teams to: Create different UI patterns for in-app marketing campaigns. Run product experiments and analyze results.

Research Software

freshtrax

SEPTEMBER 3, 2019

According to research conducted by the Japanese Ministry of Internal Affairs and Communications , only 13.3% Second, there is a lot of opportunity for companies in the video communications market, business chat tools market, and other similar businesses to grow in Japan. High demand for video conferencing tools.

Reporting Tools

UX Studio

MARCH 13, 2023

I have been learning about self-awareness and the importance of mental health over the past 10 years, but I hardly used mobile apps or such to support my mental state. Still, there is no magic tool that works for everybody and helps in every situation. this end, there are quite a few tools that can help.

Research Software