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Everything You Need to Know About Creating User Personas for Enterprise Applications

UX Planet

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. Understanding UX User Personas UX User personas are the linchpins in the realm of user experience (UX) design and product management, particularly in user-centered design. The challenge?

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The key to making product analytics work in enterprise-level organisations

Mixpanel

In enterprise-grade organisations, however, this could become a monumental challenge. Why product analytics is hard in enterprise organisations. In enterprise-level organisations, the usual structure has determined that any analytics-related topic belongs to the marketing team or the analytics team. But why is that?

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Applying Proto-Strategy to Product Management

The Product Guy

The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level. Journey Into the World of Strategy.

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User Documentation: The Ultimate Guide for Product Managers

Userpilot

This comprehensive guide will enable proactive product managers to figure out exactly how to craft documentation that will help users solve their problems and delight them. There’s an important distinction between documentation intended for your end users, and the more technical docs leveraged by developers and software architects.

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UserGuiding Pricing Guide: Is It Worth the Money? (+ Better Alternatives)

Userpilot

Looking for an in-depth review of UserGuiding pricing so you can understand whether it’s the right choice for you? Although review sites and word-of-mouth can help you narrow down your choices, they can fail to help you make the right decision. The package is ideal for larger enterprises that have multiple products.

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Lying To Customers

Mironov Consulting

I have a narrow, somewhat puritanical view about product manager conversations with customers and prospects: we should never lie to them. That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. B2B is lumpier than B2C.). Roadmaps are shared.

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Product Manager: Seeking Help

The Product Guy

This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. Given the split responsibility between manager and direct report, alignment and effective communication in these situations is key.