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515: Case studies of organizational growth through successful product launches – with James Whitman

Product Innovation Educators

James shares that many teams are now working with their second or third generation of AI tools, particularly in sales and marketing. James shares an example where changing product strategy meant completely rethinking the sales approach. Creating Common Language James emphasizes the importance of vocabulary in cross-team work.

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Applying Proto-Strategy to Product Management

The Product Guy

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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The Power of Opportunity Solution Trees: 7 Key Benefits Revealed

Product Talk

Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. Below the opportunity space is the solution space. This is where we’ll visually depict the solutions we are exploring. Below the solution space are assumption tests. Next is the opportunity space.

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Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap

Roman Pichler

To achieve this, perform a stakeholder analysis using a tool like the Power-Interest Grid shown in Figure 1. [2] The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

This is where customer feedback for sales comes into play. Customer feedback is one of the most valuable tools a business has at its disposal, but it’s often under-utilized. CES (Customer Effort Score) surveys In-person interviews Customer reviews Usability testing In-app usage analytics … But we’re getting ahead of ourselves.

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Key Advice and Strategies for Mobile Product Managers

Alchemer Mobile

Success is understanding how the product fares in the market, and being able to adjust properly, pivot, and quickly make decisions based off of customer feedback. Feedback is key, but you will be running in circles if you only follow customer recommendations to build your product roadmap. READ: 12 Product Management Myths.